2019，GDP 188bet app download slows down、The turbulent global trade environment and geopolitical uncertainty，Let all walks of life frequently express the anxiety of “it’s too difficult”，But the consumer industry is gradually becoming the main force of economic 188bet app download，Chinese consumers are still enthusiastic about “buy, buy, buy”，Still the engine driving economic 188bet app download。

December 16，The National Bureau of Statistics released the latest data，January-November 2019，Total retail sales of consumer goods 37,287.2 billion yuan，Year-on-year 188bet app download of 8.0%。Among them，Retail sales of consumer goods other than automobiles 33795.1 billion yuan，188bet app download 9.0%。

According to the "2020 China 188bet app download Survey Report" released by McKinsey，After China 188bet app download Confidence Index (CCI) declined in the second half of 2018，Resuming the upward trend in early 2019、Set a 10-year high。Chinese consumers are still significantly increasing their spending in 2019。

Meanwhile，Chinese people’s 188bet app download outlook is superimposed on policies、Income level、Channel differentiation、Continuous reshaping and rapid changes under the influence of factors such as the rise of social networking。Different from the “188bet app download upgrade” or “188bet app download downgrade” in previous years，“188bet app download grading” has become a more frequent keyword this year，The purchasing power of the new generation of consumers in mid- and low-tier cities is getting stronger and stronger，Becoming a new growth point in many categories。

Can’t stop “188bet app download, 188bet app download, 188bet app download”

2019，The transaction volume of the "Double 11" shopping festival created by the Chinese has once again set a new record，Total transaction volume across all platforms increased by 31% compared to last year，Reached 410 billion yuan (approximately 58 billion U.S. dollars)，Much higher than the combined online transaction volume of Cyber ​​Monday and Black Friday。McKinsey concluded: Chinese consumer demand is still strong，Still the engine of economic 188bet app download for China and the world。

According to data from the National Bureau of Statistics，By 188bet app download type，January-November，Catering revenue 4,189.6 billion yuan，9 year-on-year increase.4%；Retail sales of goods 33,097.6 billion yuan，Growth 7.9%。

Viewed from channels，January-November 2019，National online retail sales 9,495.8 billion yuan，16 year-on-year increase.6%。Among them，Online retail sales of physical goods 7,603.2 billion yuan，Increase 19.7%，The proportion of total retail sales of consumer goods is 20.4%；In online retail sales of physical goods，Eat、Wearing and household goods increased by 29% respectively.6%、16.5% and 19.8%。The highest year-on-year 188bet app download from January to November was in the daily necessities category (+13.9)、Cosmetics(12.7%) and grains and oils、Food (+10.2%)。

Cosmetics are still one of the most popular categories during “Double Eleven”。L’Oréal said it has acquired beauty brands、Men’s Skin Care、High-end hair salon and other 188bet app download champions，Top ten makeup brands，L’Oréal occupies five seats。Shiseido said，During Tmall Double 11 in 2019，Shiseido Group’s total 188bet app download on Tmall increased by 91% year-on-year。

The new force of sinking market

According to data from the National Bureau of Statistics，According to the location of the business unit，January-November，Urban retail sales of consumer goods 31,861.4 billion yuan，YoY 188bet app download of 7.9%；Retail sales of rural consumer goods 5,425.9 billion yuan，188bet app download 9.0%，The 188bet app download rate in rural areas is higher than that in urban areas。

China’s consumer market has undergone tremendous changes in the past decade，The annual disposable income of urban households increased from less than 140,000 yuan to 140,000 to 300,000 yuan，Residents’ demands also begin with the pursuit of higher quality life 188bet app download starting with basic necessities, food, housing and transportation。The 188bet app download contribution of China’s rural population during this period was relatively low，188bet app download growth almost all comes from cities。

McKinsey pointed out，Urban consumers contribute more than 60% of China’s GDP 188bet app download，However, this also shows that there is great potential to be tapped in the middle and lower-tier cities and rural markets。

Changes anytime and anywhere: Chinese consumer behavior is diverging，From the past collective growth of each consumer group to a more personalized and differentiated 188bet app download model。

In first-tier cities，Due to the high cost of living，Some are more rational，Pay for quality rather than social recognition；Some are smarter，Pursue the highest cost performance；Some are more cautious，Reduce expenses，Be prepared for a rainy day。188bet app download level，Thousands of people and thousands of faces。

At the same time in China’s second, third and fourth tier cities，A new consumer force has emerged，They are represented by young women from second-tier and below-tier cities。This group is not worried about the cost of living or future savings，Has strong purchase intention。These “young shopping experts” in mid- and low-tier cities have played an important role in the continued substantial 188bet app download of China’s consumer spending。

This group also has much more free time than young people in big cities。They usually finish work and return home at five or six in the afternoon，The commuting time is much lower than that of consumers in big cities。Therefore，They have more free time to eat out、Chasing the latest trends、Buy high-end products，Improve the quality of life and social status。In McKinsey survey，This group only accounts for 1/4，But it contributed nearly 60% to the 188bet app download of consumer spending in 2018。

Consumers in mid- and low-tier cities are increasingly important，With JD.com、Tmall、The rise of e-commerce platforms such as Pinduoduo is closely related。E-commerce platforms help brands extend their sales channels to lower-tier cities to a certain extent，Promoted wealthy young people in lower-tier cities to increase 188bet app download spending。

“We believe that third- and fourth-tier cities are important 188bet app download points in the future，There are many opportunities and spaces。" Feng Qiyao, President of Yixian E-commerce New Retail Division, told the 21st Century Business Herald。

*this文Source: 21st Century Business Herald, forWho:Lu Shan, original title: "Keywords for Chinese people to “buy, buy, buy” in 2019: 188bet app download grading、“Small town youth” and the sinking market》.