Affected by the epidemic、Influence of the new pattern of internal circulation，Accelerating innovation and change in the cultural tourism industry，Cultural tourism consumption is increasingly showing newer phenomena and trends that are completely different from the past。Based on the current situation，There are at least two obvious phenomena in the new consumption pattern of cultural tourism: the mainstream trend of local travel/surrounding travel will last longer；The demand for leisure vacation is a direct reflection of consumption upgrade，Overall higher。

The former itself has a further "emerging" development trend，The epidemic accelerated it；The latter also has epidemic factors，Return conversion of outbound tourism，Relatively boosting demand for leisure vacations。

In this situation，It will have a direct impact on the cultural tourism product supply system of the destination city。This tests the existing resources of a destination、Products and the ability to adjust and optimize in a timely manner。

188bet sports betting app download

The summer trip that just passed，Evaluating the current tourism market trends，is a better reference。

For example, Qunar.com data display，Summer domestic long-term group tour、Long-term independent travel (aircraft + wine) products have returned to 50% of last year’s level；Inter-provincial and peripheral travel has returned to 90% of the level of the same period last year。Another Tujia data from mid-August this year，At that time, reservations for the most popular B&B in the suburbs of Beijing had been scheduled until December，According to these reservation data，It was expected that this summer would recover to more than 85% of the same period last year，This also partially proves the mainstream status of peripheral tourism。

Look at the same journey data，whose predictive analytics report showed，July 13 to August 31 (summer vacation time for 188bet online sports betting primary and secondary schools in most cities across the country) is the peak tourism season in the summer of 2020，The most popular type of travel is peripheral travel。The report also mentions，Judging from the changing trend of passenger flow in major tourist attractions across the country throughout the summer，Almost every weekend is the peak passenger flow in the scenic spot。With the normalization of epidemic prevention and control，People’s travel choices have also shifted from long-distance vacation travel to peripheral leisure travel。

In summary，Approximately discoverable，The overall recovery momentum of summer tourism is relatively good，But there is still a big gap compared to the same period last year；At the same time，Objective constraints of some policies and tourist confidence in travel has not yet been fully restored，For example, the education department’s explicit or implicit restrictions on students’ inter-provincial travel during summer vacation，Non-self-driving inter-provincial travel volume is restricted, etc.，Resulting in more corresponding travel demand released in local travel/surrounding travel，Becoming mainstream，The overall recovery of long-distance inter-provincial travel will take a long time。

With domestic travel、Inbound travel comparison，City local travel or surrounding travel itself is relatively high frequency，It is one of the keys to maintaining the vitality of tourism in a place，Short-term travel for urban residents due to consumption upgrade、Demand for leisure vacations is rising，Making the city’s periphery tourism itself a further “emerging” development trend。In addition, outbound travel is frozen，The overall recovery period is relatively long，The original outbound tourism consumption demand will also be partially converted into domestic tourism，A large part of them will be converted into local tours/surrounding tours，Thus increasing the market volume and demand release of local/surrounding tourism in the city。 

Look at supply under demand。Activity and maintenance time of nearby tours、Consumption volume，Also depends on multiple factors，Including but not limited to traffic location、Radiation market (covered consumer market or customer group)、Consumption power，and corresponding 188bet sports betting app download tourism products (quality level、Levels of the chain、Diversity and density, etc.)。

In the domestic tourist highlands，Such as the Yangtze River Delta、Beijing-Tianjin-Hebei、Guangdong-Hong Kong-Macao Greater Bay Area, etc.，Corresponds to local tours/surrounding tours，Should also be a highland。Take Shunyi as an example，It has the advantage of location for developing surrounding tourism。Shunyi District and Beijing Huairou District、Miyun District、Pinggu District、Tongzhou District、Changping District、Adjacent to Chaoyang District，Located in its middle boundary，Also bordering Sanhe City, Hebei Province，It is a must-go place for tourists from surrounding provinces and cities，Therefore, Shunyi District is Beijing’s “suburban tourism gateway”。

Data display，Beijing’s permanent population exceeded 21 million in 2019，Per capita GDP reaches 16.40,000 yuan，Reaching the level of developed countries，Generally speaking，This is a huge market pool。

There is another important dimension to look at here，That is, in the current cultural tourism market，There is an obvious phenomenon of consumption upgrading and consumption grading，That is, in the context of the upgrading of cultural tourism consumption，On the one hand, consumption levels or stages are deferred in more regions、Sinking，Consumption in first- and second-tier cities is upgrading，Consumption in third- and fourth-tier cities or sinking markets is going through the same stage as first- and second-tier cities，Even on par with the first and second lines；Different areas on the other hand、Different groups have different consumption levels，Grading phenomenon，But the essence still belongs to the category of consumption upgrade。

Then，Beijing’s permanent population of over 20 million，Strictly speaking, there will be this kind of upgrading and grading of tourism consumption。This means that in Shunyi, a market where local travel/surrounding travel is high，Product needs will be hierarchical，Differentiated and diversified tourism product supply has become the key。

The rigid demand for leisure and vacation is becoming more and more obvious

There is Chaobai River Scenic Area in Shunyi、The only large-scale reed swamp wetland in the plain area of ​​Beijing—Hanshiqiao Wetland，Total length 125 188bet app download kilometers、Wucai Qianshan National Hiking Trail with good ecological conservation，and Olympic Water Park、International Flower Port，8,000 acres of cherry planting land, etc.，Constitutes Shunyi District’s high-quality ecological resources and unique urban landscape。

This is also an important foundation for Shunyi to meet the demand for local/surrounding tourism experience。To evaluate the potential space of a region’s tourism products and services，The supply capacity of leisure and vacation products is an important indicator。

Driven by a new round of consumption upgrade，The supply system of the cultural tourism industry is gradually improving。Leisure vacation、The trend of continuous expansion of in-depth experience and other products，Make leisure vacation a rigid demand。The diversity of tourism as a way of life、Personalized demands are also more prominent。

One of the characteristics is that the main consumer force in the future tourism market is the post-90s generation、Post-95s and even post-00s，They pursue experiential consumption，Like interactive and experiential travel products，Spend more time studying consumption，Does not meet traditional conventional tourist routes or projects，Being willing to be new and different，Pursue multiple physical and mental satisfaction。Experiential、Personalization is their label，They have become the backbone of China’s new middle class in the future (the current new middle class is still concentrated in the post-80s generation、Post-90s group)。

Refer to the 2019 Hurun Wealth Report，It mentioned that the number of middle-class households in mainland China has reached 33.2 million，Among them there are more than 10 million new middle-class households。Among them，The middle class is defined as the annual household income of at least 300,000 yuan in first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen，More than 200,000 yuan in other cities；The new middle class has a household net worth of more than 3 million yuan。These (new) middle-class groups are willing and able to invest more in experiencing life and self-improvement，For example, seeking “leisure and enjoyment” consumption methods，In its consumption structure，Leisure and entertainment consumption accounts for the highest proportion，188bet sports betting app download Tourism has become one of the most popular leisure and entertainment methods for the new middle class。

corresponds to Shunyi，It has the traditional brewing process of Niulanshan Erguotou Liquor、Zengzhuang Dagu、National level such as five-flower paper-cutting、Municipal level、District-level intangible cultural heritage list，There are also the farming culture of “Ukraine on the outskirts of Beijing” and other folk-related tourism culture，To create folk tourism products、Industrial tourism provides the material foundation。Data display，Shunyi District currently has 36 star-rated folk tourism villages、159 rural folk tourism households、34 special businesses、6 industrial tourism demonstration sites。Also，Cultural IP is a regional cultural temperament、The carrier of resource heritage，Shunyi owns Luo Hong Photography Art Museum、Well-known cultural IP such as Song Art Museum。

Specific to the destination，Shunyi has four characteristic towns，A differentiated tourism product supply system with slight overlap but obvious characteristics has been formed，Each characteristic town has its own product core。Among them, Longwantun Town focuses on folk tourism and the Jiaozhuanghu Tunnel War Site，Creating a folk experience、Sports and leisure、Education and training and other products；Zhang Town focuses on Stove King culture，Combined with the characteristics of outdoor ice and snow sports、Festival events，Main supply of sports and leisure products；High-end B&B、Sports and leisure、Farming experience and other activities are the characteristics of Mulin Town。

There is also Tianzhu Town，In addition to sports and leisure，Duty-free shopping will also be aggregated、Exhibition Award、Fashion Art、Performance、Business and finance and other service experience。Tianzhu Comprehensive Bonded Zone，It is the first airport-type bonded logistics zone in the country，Collect port customs clearance、Export processing、Bonded logistics and other functions in one，Enjoy "exemption from the license"、Tax-free、Bonded” policy；Beijing airport international duty-free project with a cost of 12 billion yuan，Officially launched in 2018。

These commercial tax-free resources rely on a relaxed and convenient policy environment，Let 188bet sports betting app download Shunyi City、Beijing urban area、Population in the Beijing-Tianjin-Hebei region，Become a potential consumer group。Under the background that outbound tourism consumption is partially internalized and returned to domestic consumption，This consumer group will also expand。

Destination cities will usher in a new cultural tourism consumption pattern，How to go，How to deal with it？September 22，Guided by Beijing Municipal Bureau of Culture and Tourism，Shunyi District Committee Propaganda Department、Sponsored by Shunyi District Culture and Tourism Bureau，Hospitalized，The "2020 Beijing Shunyi Third Cultural Tourism Development Summit Forum" with the theme of "New Cultural Tourism, New Consumption, New Technology"，will be reopened in Shunyi。At the scene，Many important guests from government, enterprise, research and other fields，Will comprehensively study and judge new strategies and new paths for the reshaping and transformation of destination cities。