New users automatically create accounts after logging in
LoginWe passed this epidemic,Experiencing a special Spring Festival,Watch programs at home with peace of mind,From observation to attention,From concern to worry,From worry to anxiety,From anxiety to full of love,Everyone hopes that the epidemic will end soon。
There are many touching cases worthy of praise,Toutiao and WeChat have also quickly opened functions such as epidemic columns,To facilitate everyone’s overall judgment on the epidemic。From a coping perspective,I personally think that the response speed of the technical teams of these two companies is relatively fast。
188bet app download
So,It is necessary to deal with the epidemic after the epidemic,Speaking of changes in the hotel industry:
1. The expansion of the hotel industry has slowed down
Such a winter-like market situation,It will bring a lot of capital、Crossover、Large chains and others have slowed down their expansion,Capital will be more cautious 188bet sports betting app download and wait and see the changes and recovery nodes of the hotel market。Once there is a break between profit-seeking and reality,It takes a while to heal。
2. Hotel management efficiency has become more important than before
The hotel industry does not pay much attention to management,Maybe some friends don’t agree with it,But the reality is that most hotels are "isolated" in terms of management,No formal management closed loop,It has not formed its own management system。
Although,Process Management、System Management、There are very detailed documents on quality management and so on,But there is no progressive logical relationship。So,The hotel needs to make up for this shortcoming in the future,Improve management efficiency,Make your hotel more competitive,Especially after experiencing this epidemic, many hotels will pay attention to the efficiency of management。
3. The flow and competition of hotel talents are no longer prominent problems
Due to the slowdown in the development of the entire industry,The conflict between talents will be relatively alleviated,But this is only temporary。The competition for hotel talents will still be a prominent contradiction in the future。
4. Institutions with capital and cash flow have a good opportunity to integrate
The key point is to look at the time point of the epidemic,From the current perspective, the overall hotel industry will bring better integration opportunities to institutions with capital and cash flow,Because everyone 188bet online sports betting is short of cash flow。
5. Guests are more rational and more willing to book clean hotels
Through education and passive adaptation during this epidemic,Guests will be more willing to stay in a clean and secure hotel。Many hotels have already started taking action on this,In terms of disinfection,In terms of deployment and control,We are adjusting and optimizing all the customer supplies。Such a change will last for quite some time。So,The hotel needs to do a good job in overall layout,Organize the connection between manpower and supply chain,Make guests more willing to book。
6. Guests are more picky about hotel quality, services and products
Quality is the first vitality of a hotel,After the epidemic, its importance will be even more highlighted。Also includes service changes and product optimization and adjustments。
So,Need the hotel to be on the communication channel,On offline channels,You need to design and arrange your own membership system as a whole。
7. Some hotels will have a small peak of special guests
Everyone is judging the guest structure after the epidemic.
Judging from the current situation, at least some guests related to the epidemic can partially increase the hotel’s revenue。
From the specific structure,Business travelers are still the mainstream but may grow slowly,Hotels near the hospital,A hotel with relatively standardized management,Hotels that are more influential in the region will have certain advantages in terms of "special guests"。
8、Enterprise travel expense planning will affect the hotel’s marketing direction
Maybe after the epidemic,Many enterprises and institutions will re-stipulate business trip standards,This will involve hotel marketing。So,The hotel’s marketing department needs to organize and organize its agreement customers now,Adequate communication through various forms。
For enterprises that have not changed,Don’t be careless,Also maintain communication or conduct home visits after the epidemic,Easy for the hotel to have a clear idea of the overall performance,Not too passive。
9. OTA will become more monopolistic
Everyone has seen the impact on OTA.
There are two points that hotel colleagues need to pay attention to.First, OTA will become more monopolistic,Maintain rapid recovery and profitable diversification;Second, OTA traffic will grow steadily。
So,The hotel needs to think clearly,What should I do as a member of my own hotel?My personal opinion is: unswervingly do a good job in drainage,Increase and strengthen the conversion of members in your own store,Make the channel commission paid more valuable。
10、Expectations for peak tourist season and short holidays,But it’s still confusing
The key depends on the time of the epidemic,Perhaps this year’s tourism will change year-on-year,There are also short holidays and weekend leisure。
Because many companies and institutions now have all their holidays throughout the year,If that’s true,It will definitely affect this year’s holiday。So,Although there are expectations, it still depends on the overall end time of the epidemic,The speed of market recovery 188bet Online Sports Betting and Casino and people’s judgments and decisions about this year’s holiday。
*Source of this article: WeChat public account "Hotel Precision Marketing”(ID:gh_27cc2ad3fcf7),Author: Peng Zhanli,Original title:《[After the epidemic],10 major changes that may occur in the hotel industry》。
New users automatically create accounts after logging in
LoginRetrieve password
Register account