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Looking at the scenery,Listen to the story-no matter how the times change,These two basic elements of travel never change。But the progress of science and technology,Can make 188bet Live Casino easier,More humanistic feelings。Chengdu startup Yushuo Technology hopes to use mobile Internet,Construct a travel scenario that allows travelers to bid farewell to traditional manual tour guide services,Every time you arrive at an attraction,Just take out your phone,Open Yushuo App,The stories hidden behind the scenery will be told to your ears。
Yushuo is an audio guide application based on LBS technology,its founder and CEO 188bet Live Casino told Global Travel News,The audio stories told by the fish are different from the cookie-cutter attraction introductions in the past,The most valuable thing is "degree of freedom and depth,There are also unexpected emotional elements and a sense of companionship”。Take Wuhou Temple as an example,141 explanations in progress,From historical allusions to art appreciation、From food recommendations to childhood interesting stories,All inclusive。Travelers feel the cultural charm of a foreign country while listening and walking。
Yue Peng said: "In the beginning,We want to provide a feasible creative method for traveling literary and artistic youth,When they stay in every place with stories,Discover the stories here and share them with people on the road,Let more tourists feel that 188bet Live Casino place has more than just wonderful scenery,More charming culture and moving stories。”
"Creation for All"
Sounds,This is somewhat romantic,But Yue Peng does not want to define fish theory as the self-entertainment of literary young people、A UGC community that has nothing to do with business,He thinks,To ensure a continuous flow of 188bet Live Casino generated by Fish Talk,Sustainable,There must be a corresponding business incentive mechanism。For this,Yu Shuo’s team follows the model of Apple’s App Store and Taobao,Design Yushuo’s model as an Internet platform to monetize 188bet Live Casino。
The complete 188bet Live Casino theory consists of two parts - PC versionPublisher PlatformTalk to the mobile phone app。The publisher submits 188bet Live Casino (text script + picture + voice) on the PC side of Yushuo,Consumers use Yushuo APP,Purchase audio commentary of attractions according to duration。According to fish, the current regulations,The price is 30 cents per minute,70% of the revenue belongs to the creator,30% belongs to fish theory,Creators can withdraw cash if their income reaches 20 yuan。"As long as your explanations are listened to,Money will continue to enter your account”,Yue Peng said。
The publisher uploads the recording on the Yushuo platform
188bet Live Casino production and trading mechanism can also be copied to overseas attractions,Yue Peng said,Chinese students from many countries have participated in the creation of Yushuo’s attraction audio commentary。
However,Yue Peng said: “Before Yushuo’s platform ecosystem is truly established,User’s purchasing power is insufficient,For creators,Production costs will take longer to be repaid。So at 188bet Live Casino stage,Yushuo ensures the enthusiasm of creators through production subsidies (each audio commentary is subsidized by Yushuo at 20 yuan)。With the gradual increase in the number of users and purchasing power,The fish are said to gradually decrease、Finally canceled production subsidies。”
188bet Live Casino: “Now the monthly commission is tens of thousands of dollars,But you can earn tens of thousands of yuan every month,Not an individual,But the studio。”
Originally found in Yuepeng,Some publishers work as a team,Picture、There are dedicated persons responsible for the script and recording,These teams will even outsource the story points they have discovered。In 188bet Live Casino way,Can do 300-500 voice uploads per week,Greatly improved efficiency and quality。
"At 188bet Live Casino stage,We are making every effort to promote the growth of the creative team。We are establishing production teams in universities across the country,Universities are a better promotion channel for creators,Students come from different places。So,We promote them to join the Yushuo Creative Alliance through activities such as "I Speak for My Hometown"。”
According to Yue Peng,The current number of Yushuo audio commentary on the shelves is 5.30,000 items,There are nearly a thousand creators at home and abroad,The number of creations per month is about 10,000,But there are only 2000-3000 items approved and put on the shelves every month,The passing rate is relatively low。“188bet Live Casino is because our review standards have improved。Standards will be improved in the future。It is expected that in half a year we will strive to achieve more than 20,000 monthly throughput,50,000 items/month within one year。" Yue Peng said,Yushuo’s goal is to establish a global creator alliance of 10,000 people,Let them participate in mining global stories,Structured Creation。
Discovered by Global Travel News,On Baidu Tieba,The creators of Yushuo have spontaneously formed an online community,Creators exchange experiences on producing commentary audio。188bet Live Casino explains,Yushuo’s first batch of seed creators have formed a relatively active group。
Online 188bet Live Casino contentOffline monetization
Yu Shuo’s “National Creation” production model is very grand in scale,But as a 188bet Live Casino App,The unavoidable question is - is its business monetization model feasible?Will users pay for stories about a place?To know,Many travel communities,The number of users can reach tens of millions,The 188bet Live Casino is also quite high quality,But there is still traffic、Distressed by the dilemma of no income。
188bet Live Casino reported what he said was waterless paying user data: online direct paying users accounted for 3% of the total number of users。
3%,188bet Live Casino is not a pretty number,But Yue Peng said,He doesn’t care about direct online income,For fish theory,A bigger way to monetize than online sales space,is the development of offline extended creative tourism products。
“It is difficult for people to pay directly for pure digital 188bet Live Casino,It must be attached to an interesting medium,In order to sell better。So we have developed a series of offline creative products,For example, a hand-drawn map、Postcard、Handcrafts”
Yu Shuo’s postcard designed for Lugu Lake
According to Yue Peng’s introduction,Yushuo’s products are basically around scenic spots、Developed with the theme of tourist city,"Like a hand-drawn map of scenic spots,Each attraction on the map has a QR code,Scan the QR code using Yushuo App or WeChat,You can hear the story of 188bet Live Casino attraction,It’s like carrying an audio story pack with you。”
Use WeChat or Yushuo App,Scan 188bet Live Casino QR code,You can hear the audio commentary of Mosuo Wooden House。These physical goods are sold through souvenir shops in tourist cities,Also sold through individual stalls in the scenic area。“The biggest difference between us and ordinary souvenirs in scenic spots is that we can listen to stories,Not only can you listen to it live,You can also take it back to listen to your friends and children”,Yue Peng said,Only based on 188bet Live Casino selling point,It very stimulates tourists’ desire to buy。
How big is 188bet Live Casino business?According to Yue Peng’s introduction,Last year’s sales in Mount Emei and Jiuzhaigou were 50,000 products。188bet Live Casino year,They plan to create 100 5A-level scenic spots,Calculated based on the average annual flow of 2 million people in each 5A scenic spot,Assuming that Yushuo’s tour guide map can be sold to 1% of tourists, that’s 2 million,Add postcards and other products,Total 3 million sets,Price 20-30 yuan per set,That’s 50-60 million yuan in sales。
Connecting people and institutions through 188bet Live Casino
But,Yue Peng’s business ambitions don’t stop there。In his own words,As a serial entrepreneur - founded 3 companies,Received 5 venture capital investments,I don’t want Yushuo to be turned into a trivial O2O project。He believes that tourism is the best value carrier of culture,Yushuo’s accumulated cultural 188bet Live Casino can unearth more commercial value。He revealed to Global Travel News the business ambitions of the Fish Talk team: through the cultural characteristics of the Fish Talk 188bet Live Casino,To connect all the people and institutions who need stories。
1. Ask celebrities to re-record the dubbing
Use stars、Cultural celebrities and experts come to sell stories。Yushuo plans to create a set of 188bet Live Casino titled "Jane Zhang Takes You to Tour Chengdu",He Yi Zhongtian、Yan Chongnian and other cultural celebrities are also communicating,Let Yi Zhongtian talk about the ruins of the Three Kingdoms,Let Yan Chongnian talk about the Forbidden City。"To the public,This kind of appeal is undoubtedly huge。” Another example is the production of explanations and production of scenic spots in Mount Emei with the theme of Buddhism,The dubbing person is a master from Mount Emei,This expert mode will be more feasible。
2. Build a virtual 188bet Live Casino base station for the government or scenic spots
is a place with cultural attributes within the administrative jurisdiction、iBeacon equipment installed in scenic spots,iBeacon has corresponding story audio in its memory,When tourists enter the sensing area,Provide interpretation services for people visiting here。Then in the form of cultural projects,Sold to the government or scenic spot operator。Yue Peng calls 188bet Live Casino a "virtual cultural base station",He thinks,It has the dual characteristics of tourism and culture,Making Yushuo the most suitable partner for the government。
3. Provide 188bet Live Casino for Internet map providers
Yushuo is negotiating cooperation with an Internet map operator,Supply 188bet Live Casino for it。“For example, if you use a map app to navigate while driving,Based on LBS technology,I can tell you stories within 3 kilometers from your location。”Yue Peng hopes,Users will open any map app in the future,You can hear stories told by fish at any time。
How to ensure the quality of 188bet Live Casino
While many 188bet Live Casino websites and apps are still struggling with “diversion of traffic、The advertising model is no longer sustainable,Fish says to find another way,A three-dimensional commercial development of sound stories in a very down-to-earth way。But,Print the 188bet Live Casino clearly,You must ensure that the 188bet Live Casino is of high quality,Yue Peng admits,Yu said that the core of the entire model is 188bet Live Casino construction。
Yu Shuo Wuhou Temple Tour Guide Map
Audio production of each story point on Yushuo,Depends on creators distributed all over the country,How to ensure that these people do not make shoddy products for production subsidies,Take Baidu’s 188bet Live Casino and copy it,A challenge to Yushuo’s 188bet Live Casino production model。
Yue Peng said,To the audio uploaded by the creator,Yu said there is a structured review standard,In terms of the amount of information and the accuracy of knowledge,There are absolute hard targets,And,There are also corresponding evaluation and reporting mechanisms on the user side to correct errors。But these are post-event reviews and supervision after all,The labor cost is too high,Even if the knowledge can be guaranteed,It’s also difficult to balance the fun,Therefore,In the production organization of 188bet Live Casino,Yu Shuo is conducting more exploration。
188bet Live Casino: "We build a "virtual cultural base station" for local areas,There is such a cooperative relationship,It’s easy to travel with local people、Connection with official organizations of local chronicles,Use their power to discover local stories。The richness and scarcity of these stories are both of high quality,Many were previously unknown,If a story about a place appears in front of you for the first time,You will feel like your eyes are brightening。”
He thinks,This model of cooperating with official organizations to develop 188bet Live Casino can also be copied overseas。“We are already discussing cooperation with the consulates of several European countries in China,They are very willing to help Yushuo introduce the stories of their country to Chinese tourists,For example France,They don’t want to see 80% of Chinese tourists only know about the Eiffel Tower。”The specific form of cooperation is through the assistance of the cultural counselor of the consulate,Contact local people who are familiar with the stories of the attractions,Provide script information in foreign languages,We are looking for someone to translate,Record audio。
Yue Peng said,Currently Yushuo’s marketing plan has not been launched yet,The number of App downloads has reached more than 500,000,More than 6,000 daily actives。Next 18 months,188bet Live Casino construction is still the first task of Yushuo。“We will build a global POS (point of stories) network,188bet Live Casino volume exceeds 1 million。”
After the 188bet Live Casino is rich enough,Yue Peng said he would cooperate with OTA、Travel agency cooperation,“I believe they have a need for our 188bet Live Casino,Yushuo will become their 188bet Live Casino provider,Insert the 188bet Live Casino of the fish into their App,My core is 188bet Live Casino rather than App。If one day,No one uses Yushuo App,Not surprised,All I can say is that my product team sucks,The product is too bad,But it does not affect my entire industrial operation,After this 188bet Live Casino is created,Long-term validity。”
Interview notes
In the early days of the rise of mobile Internet,There is a startup company called TouchCina that also makes a scenic tour guide app,But now it has transformed into an e-commerce company of tourism products。Including TouchChina,Many 188bet Live Casino and tool-based travel websites or apps of the same period,With high-quality 188bet Live Casino and good user experience,It gained a large number of users and became very popular。However,Despite the massive 188bet Live Casino,But in the process of monetizing the 188bet Live Casino,On the track towards commercialization,They have been hesitant。
This seems to be a curse - Internet users will not pay for digital 188bet Live Casino。How to break this curse,Yu Shuo’s business practices have brought good inspiration to other Internet 188bet Live Casino companies: Although Internet users stubbornly believe that digital 188bet Live Casino should be free,But they are happy to consume physical goods derived from the 188bet Live Casino。 For example,Netizens will not pay to subscribe to celebrities’ online blogs,But willing to buy a book that collects blog 188bet Live Casino into a book。
Like Qyer.com,Cultural shirts from this outbound travel community in the past two years、Travel products and other items are enthusiastically sought after by users,In fact, selling handicrafts is similar to Yushuo。The core logic here is,How to create an organic connection between 188bet Live Casino and physical goods,This tests a company’s creative ability and implementation ability。But in the final analysis,Yu Shuo’s model must achieve large-scale expansion,High-quality 188bet Live Casino is always the core factor that determines the user’s ability to pay。
Statement: Zhihui 188bet Live Casino Network strictly abides by industry regulations,Each article is credited with the author and clear source;When reprinting an original article from Zhihui 188bet Live Casino Network, be sure to indicate the author and "from Zhihui 188bet Live Casino Network"。
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