Forecast of the global tourism market trend report released in November 2014，188bet sports betting app download bookings will account for 35% of online bookings by 2018，This does not include travelers who made phone calls to book due to 188bet sports betting app download searches。

A Google study found that 58% of respondents discovered an available room through a 188bet sports betting app download search，Extremely likely or very likely to call to book a hotel。Obviously, the revenue prospects for 188bet sports betting app download bookings are huge.

The hotel industry is struggling to keep up with 188bet sports betting app download demands。TripAdvisor name，Currently only 45% of hotels worldwide accept 188bet sports betting app download bookings (TripBarometer April 2014 data)。

Meanwhile，Travelers increasingly use 188bet sports betting app download devices for travel searches，Expedia is said to be working on a new approach，Let travelers start booking on 188bet sports betting app download，But you can then transfer to PC to continue completing the reservation。

final，Seamless 188bet sports betting app download search experience will drive 188bet sports betting app download hotel bookings。

A report from research firm ComScore，Among monthly unique visitors, “the incremental number of 188bet sports betting app download visitors is 48% higher than that of PC visitors”，So “Hotel websites must ensure that their sites adapt well to the needs of 188bet sports betting app download visitors，Otherwise, you may lose to competitors who do better on 188bet sports betting app download”。

Data supports responsive website design，This design allows for a consistent website experience on any device。One of the important factors that a 188bet sports betting app download needs to consider when developing a responsive website is the way 188bet sports betting app download reviews are displayed。

About 93% of travelers refer to reviews when making travel decisions，However，Reading reviews on 188bet sports betting app download is very difficult，And it’s time consuming。

So just like other travel websites changing to adapt to 188bet sports betting app download，Travel review websites also need to change。

TrustYou conducted a tourism study in collaboration with Dr. Donna Quadri-Felitti of New York University’s Preston Robert Tisch Center in Hospitality and Tourism Business，Research found that in the process of making travel decisions，Travelers like the combination of full reviews and summaries，61% of respondents on 188bet sports betting app download prefer reading summary reviews。

The summary review content is extracted from various travel review websites，Provides a comprehensive and intuitive review about a 188bet sports betting app download。

The average length of a complete review is 150-250 words，The summary review will give an overall rating of a 188bet sports betting app download，Travelers can also choose specific aspects of ratings according to their needs，such as location、Atmosphere、Room、Meals and services, etc.。

This year，Hotels are expected to spend more on online reputation management than ever before，This has become an important expense for the 188bet sports betting app download。

This may be because travelers are at the same price，Four times more likely to choose a 188bet sports betting app download with high ratings。

If your hotel wants to stay competitive，We must continue to provide travelers with a more attractive and user-friendly 188bet sports betting app download experience，Includes the experience of reading reviews。

Note: The author of this article is Margaret Ady, Vice President of Marketing at TrustYou。(Compiled by Zoe)