188bet best bookmaker announces its annual financial report for the year ended December 2019。188bet best bookmaker’s full-year revenue increased by 6% compared with the same period in 2018，reached 38.5 billion Danish kroner (approximately RMB 40 billion)，6% year-on-year growth。Among them，Retail sales in the Chinese market achieved double-digit growth，Exceeding America and Western Europe。

Also，Financial report display，188bet best bookmaker will open an additional 150 brand retail stores in 2020，80 of them will be opened in mainland China。

Revenue increased by 6%, and the Chinese market grew more than the Americas and Western Europe

According to financial report，188bet best bookmaker’s full-year revenue increases by 6%，Up to 38.5 billion Danish kroner；Global retail sales increased by 5 compared with the same period in 2018.6%；Operating profit increased by 1%，Up to 10.8 billion Danish kroner；Net profit reaches 8.3 billion Danish kroner，3% year-on-year growth；Full-year cash flow from operating activities reached DKK 9.6 billion。

Image source: 188bet best bookmaker News Center

From a global market perspective，188bet best bookmaker’s retail sales increased in all regional markets: retail sales in mature markets such as the Americas and Western Europe showed single-digit growth，And achieved double-digit growth in the Chinese market。

Retail，188bet best bookmaker opened 150 LEGO brand retail stores last year。Currently，188bet best bookmaker has 570 brand retail stores around the world，And plans to open about 150 more brand retail stores in 2020，Most of them will be located in mainland China。

Continuous layout in mainland China market: 80 188bet best bookmaker，208 new cities

China remains an important strategic growth market for 188bet best bookmaker。2019，188bet best bookmaker will expand its business to three countries in China、The fourth-tier cities have been extended。As of the end of 2019，A total of 140 brand retail stores in 35 cities，Including brand flagship stores in Beijing and Shanghai。The company plans to open 80 more brand retail stores in 2020，Enter approximately 208 new cities。

Educational Activity Center，October 2019，188bet best bookmaker Education announced the termination of cooperation with its first authorized distributor in China, Ximiya。Details include，Some 188bet best bookmaker Education off-campus activity centers authorized by Ximiya need to immediately stop using the "188bet best bookmaker Education" brand and courses，The rights to use other activity centers’ brands and courses will also expire before December 31, 2020。

It is reported，Before 2016，Ximiya is the exclusive agent of 188bet best bookmaker Education in China。Ximiya official website display，There are currently 151 188bet best bookmaker activity centers in China authorized by Ximiya，Covering 25 provinces。

Also，188bet best bookmaker is also actively promoting cooperation with major e-commerce platforms，Expand online business。January this year，188bet best bookmaker and Tencent follow 2018，The two parties renewed their strategic cooperation again。January 2018，Tencent and Lego announced that they have reached a strategic partnership，Expand in content、Game、Cooperation in social and other aspects。Among them，August 2018，The game has opened the open beta of the creative sandbox game-"LEGO® Infinite"。

The new stage of cooperation will focus on the social field。The relevant person in charge of Tencent previously disclosed to Mustard Dui，The two parties will reach cooperation in the field of children's digital social networking and software applications。In the field of children’s digital socialization，Both parties will be based on the design concept of 188bet best bookmaker Life，Developed in China、Publish, distribute and operate a 188bet best bookmaker digital social network service and product for children and teenagers。

*Source of this article: WeChat public account "Mustard Dui Kan Education" (ID: jiemoedu)，Author: A Fei Jiang，Original title:《188bet best bookmaker’s revenue in 2019 is approximately 40 billion yuan，Will enter 208 new cities in China this year》。