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LoginAlthough the impact of the epidemic on the tourism industry is still ongoing,But for those who have not traveled far for a long time,Many people have begun to long for "poetry and distance" after the epidemic。March 5,At the online press conference held by Ctrip,Ctrip announced the launch of the “Tourism Revitalization Plan V”,In addition to investing 1 billion yuan in recovery fund,Also released a destination index for the recovery of the tourism industry。This seems to mean,The tourism industry is beginning to show signs of recovery。Recently,As scenic spots across the country gradually resume opening,Hotels resume operations one after another,The tourism industry is beginning to pick up。In the industry’s view,Although the domestic epidemic is not over yet,Overseas tourism markets are also affected by the epidemic,However, spring is just around the corner for the tourism market。
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Recently,With the resumption of work and production,The topic of when the tourism industry will recover has also been discussed in the industry。Recent,Many places have also introduced relevant measures,Support tourism companies to resume work。February 26,At the press conference held by the State Council’188bet online sports betting s Joint Prevention and Control Mechanism in Response to the Novel Coronavirus Pneumonia Epidemic,Liu Kezhi, Director of the Market Management Department of the Ministry of Culture and Tourism said,Currently, various places are doing scientific and effective epidemic prevention and control,At the same time, we are also promoting the precise resumption of work and production in different regions and levels in an orderly manner,Tourist attractions in some areas have also been opened in an orderly manner under the leadership of the local party committee and government。As of now,Sichuan、Zhejiang、Shandong and other places have also issued relevant new policies,Support the resumption of work and production in tourist attractions。
actually,Domestically speaking,The tourism industry has shown signs of recovery。As understood,Thousands of scenic spots across the country have gradually reopened,Including Hangzhou West Lake、Famous scenic spots such as Zhangjiajie Wulingyuan。Except scenic spots,In terms of accommodation,According to Ctrip、Qunar.com platform data display,As of February 29th,Over 90% of hotels in China (excluding Hong Kong, Macao and Taiwan) have resumed business。Immigration and Exit,Recently, the National Immigration Administration has also introduced ten measures,Restore entry and exit order in an orderly manner。Previously,includes Malaysia、Thailand、Visa centers in Cambodia and other countries have also gradually opened。The recovery trend of the tourism industry has also aroused people’s desire to travel。
Tourists’ desire to travel is rising after the epidemic
Some tourists even said,Travel orders were canceled during the Spring Festival due to the epidemic,Once the epidemic is over,I will travel immediately to 188bet app relax my mood。At the meeting,Ctrip released based on user search、View、Place an order、Collection,The "2020 Tourism Destination Recovery Index Report" based on the analysis of comprehensive factors such as voting。Report states,After the epidemic,Around first-tier cities、Seasonal destinations such as flower viewing and outings, as well as parent-child services、Ancient City、Food theme destinations have a high recovery index。As far as overseas tourist destinations are concerned,focus on shopping、Island、Exotic theme。Japan, which specializes in parent-child shopping、Island-like Indonesia、Exotic destinations such as Dubai lead the recovery index。
Look at the details,At present, the top three in the country’s post-epidemic wish index are Sanya、Chengdu、Guizhou。Among them Sanya、The comprehensive indexes of Chengdu and Guizhou reached 68 respectively、67 and 66。From the outbound market,Except Thailand、Japan、Three "old friends" in Singapore,The top destinations in the destination wish index also include Vietnam、Dubai、Indonesia、Malaysia and other countries or regions。
For the tourism market,Some insiders said,The longer market demand is suppressed,The higher it rebounds。Emphasized at the Standing Committee meeting of the Political Bureau of the CPC Central Committee held on March 4,We must combine the resumption of work and production with the expansion of domestic demand,Suppressed、The frozen consumption is released,Bringing the new consumption spawned by epidemic prevention and control、Upgrade consumption and cultivate and grow,Enable physical consumption and service consumption to be replenished。
Tourism consumption will accelerate economic recovery
Recently,According to the "Statistical 188bet sports betting app download Bulletin of the People's Republic of China on National Economic and Social Development in 2019" issued by the National Bureau of Statistics,Domestic tourists 60 in 2019.100 million visitors,An increase of 8 over the previous year.4%;Domestic tourism revenue 5,725.1 billion yuan,Growth 11.7%。Also pointed out based on past data,The added value of the national tourism and related industries accounts for nearly 5% of the gross domestic product (GDP),The comprehensive contribution of tourism to GDP accounts for approximately 11% of total GDP。
Previously stated by an online travel agent,“After the epidemic,A large number of tourists are changing their itineraries,Domestic and overseas air tickets、train ticket、Hotel、Tickets、Use a car、There are a large number of cancellation and change requests for all types of travel products including local entertainment,Some companies have advanced capital exceeding hundreds of millions of yuan。”Industry experts pointed out,After the epidemic,The recovery of the tourism industry is also imperative。
Currently,During the epidemic,Many tourism companies in the industry have begun to plan tourism products after the epidemic。In addition to the live broadcast products such as "Onyou" recently launched by many companies,Ctrip also announced that it will launch the "Reserve Future Travel" pre-sale product in the first phase in March,Including tens of thousands of hotels and more than 1,000 tourist routes、More than 100 routes and tickets for more than 300 scenic spots, etc.,Most of these products can be reserved and used throughout the year according to actual conditions,And provide "safe withdrawal" service,The price ranges from 40% to 20% off。
“At the critical stage of epidemic prevention and control,We do not encourage 188bet Online Sports Betting and Casino users to travel immediately。" Sun Bo emphasized,The pre-sale product matrix launched by Ctrip emphasizes the two major criteria of price advantage and service guarantee,Consumers can purchase at preferential prices,Reservation for use after the epidemic,Free refund if expired。“We hope to help partners in the industry chain return cash in advance through pre-sales,Getting through the most difficult period of the epidemic。” Sun Bo also said frankly.
Now the epidemic is gradually improving,How to revitalize has become a question that tourism operators must consider。Wei Xiaoan, President of the Leisure and Vacation Branch of the China Tourism Association, also said bluntly,The impact of this epidemic exceeds that of SARS,In the process,Tourism companies should learn to cope with crises。How to revitalize tourism in the post-COVID-19 era。As far as tourism enterprises are concerned,First, policy implementation requires a process,The second is the particularity of tourism,Unification of production and consumption,Product cannot be stored,It’s hard to work now。From the perspective of tourism consumption,Everyone should place their trust in the rebound after the epidemic。The future will be as the epidemic passes,The tourism market will eventually rebound。
*Source of this article: Beijing Business Daily,Author: Jiang Mengwei, original title:《The tourism industry is showing signs of recovery,Enthusiasm for traveling after the epidemic is high》.
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