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Author of this article: Li Qiaoyu 2020-04-13
Recent,The domestic tourism industry is recovering,However,Some OTA platforms “dissuade” passengers online,While live broadcasting "Attracting Customers",For different products,Took a different approach。
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Recent,The domestic tourism industry is recovering,However,Some OTA platforms “dissuade” passengers online,While live broadcasting "Attracting Customers",For different products,Took a different approach。

“Currently we have removed the combination tickets for relevant transit routes,Avoid passengers being stranded due to inability to transfer。At the same time, the connecting tickets launched by some airlines are currently difficult to be searched by consumers。"An OTA platform practitioner told a reporter from Securities Daily,Current time,Some countries have successively introduced "no-sail orders",But the ban on sailing is only short-term,In principle, consumers can still purchase tickets outside the deadline,For such cases,The platform will provide a risk warning on the user’s ticket purchase page。

"Now we are restricting sales on some international flights with high cancellation rates and international routes that cannot be connected,To avoid causing greater losses to consumers;At the same time,No full refund for items that have already appeared、Airlines that can only 188bet Online Sports Betting and Casino refund vouchers,Some platforms also provide consumption tips,Consumers please purchase with caution”。The above-mentioned practitioners told reporters。

This is not the first time that OTA platforms have discouraged passengers.

According to the OTA platform Qunar.com told the Securities Daily reporter,During the epidemic,Qunar.com actively helps users recover losses from canceled trips;On the other hand, it is also helping partners reduce losses caused by unsubscription。

“But there are still increasing new orders,Even when the peak period is canceled on January 23rd,There is still a steady stream of users who are unaware of the risks of the epidemic,Place an order to book a hotel。" Qunar.com told the Securities Daily reporter,Facing the situation at that time,The method adopted by Qunar.com is,Forcibly increase consumption tips,Prevent users from placing orders。

According to Qunar.com,Since January 23rd,Users book hotels on Qunar.com before jumping to payment,Special announcements during the epidemic period will automatically pop up,Remind users to make travel plans carefully、Reduce going out and traveling。At the same time,Home page of hotel reservation interface、Various portals for APP hotel product reservations such as bulletin boards,Qunar.com has also launched an epidemic announcement,Minimize user losses。

During the epidemic,Another OTA platform has also quietly developed a unique KPI assessment method。According 188bet app to what Mafengwo told the Securities Daily reporter,Since the outbreak,Millions of orders poured into the platform in less than 20 days。Mafengwo regards the completion rate of consumers’ unsubscription needs as the highest KPI,Currently, the completion rate of refunds and changes to orders during the Mafengwo epidemic period is over 96%。

Qunar.com also disclosed,At the beginning of the epidemic,Pressure on Qunar.com increases sharply,Starting from January 21st,The number of user inquiries is rising,peaked at 25x on January 24 (New Year’s Eve),Including involuntary refunds (due to the epidemic、Free refund for flight cancellation and other reasons) is more than 10 times the usual amount。

“The industry is not ready。" Qunar.com told the Securities Daily reporter,“The industry chain of the tourism industry is very long,The epidemic is developing too fast,Resulting in a large number of unsubscribes、High call volume。It’s urgent、The call cannot come in。Many partners are also in a difficult moment。”

"There are indeed difficulties,But we got through it。" Qunar.com told the Securities Daily reporter。“Remittances from some upstream resource parties have gradually arrived。The entire industry is not easy,We also understand our partners very well”。

The tourism industry is also actively helping itself。A signal may better prove the potential vitality of this industry。

“Offline tourism consumption is now suppressed due to the epidemic,But everyone 188bet online sports betting is very eager to go out and play。We found that although users are unable to travel,But I am willing to search online or watch videos and live broadcasts of my dream destination。" Mafengwo told the Securities Daily reporter。

"Securities Daily" reporter watched multiple "cloud tourism" live broadcasts and found out,In addition to introducing the destination,Ticket purchase links for relevant parks are also appearing on the OTA platform。

In Mafengwo’s view,“Cloud Tourism” is an upgraded version of “Online Grass Planting”,The live broadcast of goods is also to let the audience "seed and pull together"。

“The unsubscription business due to the epidemic is basically completed,The company wants to provide better travel and entertainment products、A more interactive travel guide,Welcoming surrounding tours、The recovery of domestic tourism。"Mafengwo said。

Fliggy is also gathering strength for the recovery of tourism businesses。According to Fliggy,Since February,Alibaba’s travel platform Fliggy has launched about 7,500 live broadcasts,Over 30 million views,Live broadcast content covers more than 30 countries and regions around the world。

“We believe that now is the stage of waiting for the dawn,As the epidemic is gradually brought under control,All difficulties will be overcome,The tourism industry will also gradually recover,We are confident that we will work with all partners to create greater glory for the tourism industry after 188bet app the epidemic。" Qunar.com said so。

Recovery seems to be approaching。There are website statistics displayed,This week’s “May Day” holiday search volume increased by 76% compared with last week,The number of searches for flights departing on April 30th was nearly three times that of April 29th。

188bet app Li Qiaoyu, original title: "Reports from tourism industry practitioners: While "persuading people to quit" online, they are "planting grass" live broadcast》.

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