The COVID-19 epidemic that has been raging so far has become a "black swan" sweeping the global economy，Tourists cancel hotel and flight tickets、Scenic spots are closed、Travel and performing arts canceled and postponed......The cultural and 188bet app download industry, which is naturally sensitive to the market environment, has been severely impacted。

However，As an important part of residents’ consumption，The development potential of the cultural 188bet app download industry is still huge。

Past 16 years，China’s domestic 188bet app download revenue grows at a compound annual growth rate of 17.52% rapid growth；2018 merger of the Ministry of Culture and the Ministry of 188bet app download，The cultural 188bet app download industry has become a national strategic pillar industry；China’s 188bet app download industry’s comprehensive contribution to GDP in 201910.94 trillion，Contribution reaches 11%，Become an important part of GDP。

Based on international experience，When per capita GDP is close to or exceeds 5,000 US dollars，Culture、There will be a "blowout" phenomenon in travel consumption，China’s per capita GDP exceeded US,000 in 2019，There are various signs on the surface，China’s cultural 188bet app download industry is growing into a trillion-level market.

Therefore，While seeing the difficult situation in front of us，We must also see the long-term positive trend of the cultural 188bet app download industry。

Investments are increasing in the recovery of passenger flow, and the cultural 188bet app download industry is recovering

As the domestic epidemic gradually comes under control，Many tourist attractions are gradually reopening，The cultural and 188bet app download industry is beginning to pick up。

March，The online attention of the national 188bet app download industry is on the rise，The daily amount of relevant information exceeds 800,000，Scenic spots in various regions have begun to gradually open to the outside world on a limited basis，Welcome a wave of openings，Among them，Green in the suburbs around the city、Safe travel products attract much attention。

In April and May，There are Tomb Sweeping Day holiday and May Day holiday，Various regions have ushered in two waves of peak tourist flow，But subject to the needs of epidemic prevention and control of passenger flow，The number of passengers still dropped significantly compared with the same period last year。

According to data from the Ministry of Culture and 188bet app download，May 1-5，Total number of domestic tourists received nationwide 1.1.5 billion people，Realize domestic 188bet app download revenue 475.600 million yuan，Although compared to 1 in 2019.9.5 billion people、1176.The overall data of 700 million yuan is almost halved，But compared to previous months，The 188bet app download market data has improved significantly。

Although the number of tourists and 188bet app download revenue will be difficult to recover in the short term,The investment and construction of cultural 188bet app download projects is in the rapid recovery stage。According to opinion index statistics，12 new investments in domestic cultural 188bet app download projects in March，The total investment amount reaches 702.6.6 billion yuan，Showing an obvious upward trend。

Data source: Compilation of opinion index

Judging from the category of the project，8 projects are cultural and 188bet app download complex projects，2 villages are characteristic towns，There are also 1 scenic spot and 1 main park respectively。Cumulatively，27 domestic cultural 188bet app download project investments from January to March 2020，Total investment amount 1453.6.6 billion yuan。

It’s April and May，Resumption of investment and construction in the cultural 188bet app download industry has accelerated again，After you sing, I will appear，Among them, Sunac Cultural 188bet app download is a “newcomer” in the cultural 188bet app download industry，Take the lead in signing contracts and conducting inspections。(The following are incomplete statistics，Information source media、Sunac official WeChat account)

April 8，Sunac China and Wuhan Real Estate Group signed an investment and construction cooperation agreement with Huangpi District for the "Sunac·Wudi·Yangtze River Cultural 188bet app download City" project，The project will be constructed in three phases，Proposed investment amount is about 75 billion yuan。

April 20，Yuecheng District Government of Shaoxing City, Zhejiang Province and Beijing Sunac Holdings Group Co., Ltd.、Shenrong Cultural 188bet app download Investment (Shenzhen) Co., Ltd. signed a strategic agreement on the development and construction project of Shaoxing Rice Wine Town，Estimated investment amount reaches 25 billion yuan。

May 2，The Mile Municipal Government of Yunnan Province and Sunac China signed an investment cooperation agreement for the "Taiping Lake International Ecological 188bet app download Resort and Dianxi River Cultural 188bet app download and Wellness Industry Project"，The overall positioning of the project is a cultural, 188bet app download and wellness industry project。

May 5，Sun Hongbin, Chairman of the Board of Directors of Sunac China, led a delegation to visit Shilin Yi Autonomous County, Yunnan Province for project inspection。

Inside Sunac，The cultural 188bet app download sector is regarded as the second curve of Sunac’s future development。In 2019, the construction and operation revenue of the Cultural 188bet app download City increased by 41% year-on-year to 28.500 million yuan，But for now，Sunac Culture and 188bet app download, both in terms of revenue and profit contribution，The proportion is still very small。

In this case，Sunac China’s continued investment inspections reflect its continued optimism for the cultural 188bet app download market，Sun Hongbin, Chairman of the Board of Directors of Sunac China, also told the media，The cultural 188bet app download industry will rebound after the epidemic，This industry is a supply-side problem，Demand is far from being met。

Related statistics display，Among the top 100 real estate developers, about 57% are in the cultural and 188bet app download industry，Nearly ten have established specialized cultural 188bet app download companies (groups)，Including Evergrande、Country Garden and Poly Development, etc.，Although each player has different gameplay，But they are all full of ambitions and hopes for the cultural 188bet app download industry。

(Correction in the picture: Evergrande 188bet app download Group was established in May 2015)

Meanwhile，Wanda has not completely given up on cultural 188bet app download real estate，Since September 2018，Successively settled in Yan'an、Lanzhou、Chaozhou、Four places in Shenyang，The total contracted investment exceeds 150 billion，Most of the funds are invested in cultural 188bet app download projects。

More and more real estate companies are actively entering the cultural 188bet app download industry，In fact, we also value the long-term development value behind the cultural 188bet app download industry。

How can cultural 188bet app download companies break through the current "epidemic" dilemma?

Affected by the epidemic,Enterprise costs are rising, customer acquisition is difficult, and income continues to be lowIt is also a practical problem that cultural 188bet app download companies have to face.

Judging from the report of listed cultural 188bet app download companies in the first quarter，Most companies are experiencing a cliff-like decline，The decline during the same period was as little as 30%，Up to 80%，Some amusement parks in poor operating conditions have announced their closure，It is inevitable that the cultural 188bet app download industry will face a "shuffle"。

This is also a wake-up call for many cultural 188bet app download companies: because the investment cycle of the cultural 188bet app download industry is relatively long，Need to pay attention to the company’s cash flow in the long term。For this，Many people in the industry suggested，Cultural and 188bet app download companies should consider starting to adopt the securitization model，Securitize high-quality rate of return projects to collect funds。

The United Nations World 188bet app download Organization (UNWTO) recently released a report，Reports since the first report of COVID-19 in January 2020，Almost all tourist destinations around the world have implemented restrictions，Or a total travel ban，It is expected to be before the end of this year，The situation of global 188bet app download will not improve，Outbound travel has basically been interrupted，But this will also help to promote the recovery of the domestic 188bet app download market to a certain extent。

May 12，Shanghai Disneyland reopens to the public after being closed for nearly 3 months，Became the first Disneyland in the world to reopen。

Many tourists who visited the park on the first day also expressed optimism:

"My happiness is back!"

“I’ve been to the park several times before，In comparison, the passenger flow on the first day was not much，It will be more comfortable to play。”

“Everyone actually wants to wear a mask、I have become very accustomed to showing the epidemic prevention measures such as the application code，Safety and peace of mind。”

The epidemic is gradually under control，Tourist consumption demand returns，Government departments at all levels have also actively introduced various support policies，From financial support、Stable employees、Reducing corporate tax burden and other aspects，Solving practical problems faced by enterprises，Promote the true recovery of the cultural 188bet app download industry。

May 9，The Yunnan Provincial Government issued "Several Measures to Support the Cultural 188bet app download Industry in Yunnan Province to Accelerate the Transformation and Development in Response to the COVID-19 Epidemic"，Yunnan will adopt rent reduction and exemption measures、Support the establishment of cultural 188bet app download sub-branch、Construction of Mid-Levels Hotel、18 Measures including Discounted Tickets for Tourist Attractions，Reviewed by netizens as the policy that most effectively helps 188bet app download companies recover，It is expected that other provinces will also promulgate corresponding policies in succession。

Expert advice，At this stage, cultural 188bet app download enterprises should concentrate on developing their internal skills，Promote future development through innovation and upgrading。

For example，This epidemic has changed some people’s lifestyles，As everyone has higher requirements for a healthy lifestyle，And the rapid recovery of domestic 188bet app download、Effective release of consumption potential，The health and cultural 188bet app download industry will surely usher in greater development。

In terms of product content, comply with market development needs,Utilizing 5G、Artificial Intelligence、VR/AR、Big data、Internet of Things and other application technologies，Implementing “Culture+”、“188bet app download +” strategy，Promote the innovative and integrated development of cultural 188bet app download and related industries，Continuously cultivate new formats of cultural 188bet app download、New products and new models。

In terms of product marketing, various online cultural 188bet app download activities are in full swing,Smart cultural 188bet app download has attracted much attention,Cultural and 188bet app download companies can explore more online marketing、Diversified methods such as self-media marketing。

The sudden cold winter in cultural 188bet app download has hit many established 188bet app download companies hard，But there are also new forces dormant in the dark，The development potential of the cultural 188bet app download industry is still huge，The fundamentals and development pattern of the industry are still very good，I believe that those projects that continue to evolve during the epidemic can usher in a good situation of both supply and demand after the epidemic。

*Source of this article：WeChat public account"Commercial Real Estate Observation" (ID:sydcgc)，MadeAuthor: Ray, original title: "Observation on the recovery of cultural 188bet app download industry: Difficulties still exist，The future is still bright》.