Wuhan was the hardest hit during the epidemic，The hotel industry is still struggling in the "darkest moment": occupancy rates have dropped sharply，Employees can only receive the minimum wage...and their self-rescue methods seem to be "ingenious": in addition to lowering house prices、Promotion，Also includes food delivery，Even Sheraton sells barbecue。Due to the early resumption of work and production，The hotel business in Guangdong is slowly recovering，However, the occupancy rate also dropped significantly compared with the same period last year。

First quarter，Jinjiang Hotel (600754.SH）、Boutique Hotel (600258.SH）、Lingnan Holdings (000524.SZ) and other industries has declined to varying degrees，The industry suffered heavy losses。Learning from the data before and after SARS in 2003，The hotel industry is the industry with the most obvious recovery after major health emergencies，But it is also the industry with the longest repair cycle。Relevant analysis believes that，The industry as a whole has recovered its vitality，I may have to stay until the end of this year。

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“Our hotel is mainly for conference customers。After the outbreak，Wedding Banquet、Conference orders have been postponed or canceled，We lost most of our business。"The operator of a mid-to-high-end hotel in Wuhan revealed 188bet online sports betting to a reporter from the Financial Associated Press。Currently，This hotel has implemented a work rotation system or a waiting system，Employees can only receive Wuhan City’s minimum working standard of 1,750 yuan。"Recently，The promotion is also relatively strong，The price has dropped a lot，” the person said。

Another Ms. Xin interviewed by the reporter currently works in a small hotel chain in Wuhan。She revealed，The hotel has less than 70 rooms in total，But during this period, there are only about a dozen rooms staying every day。According to its statistics，Although Wuhan has been "unblocked"，But the average daily occupancy rate of the hotel has dropped by 6% compared with usual、70%。

Business is very difficult。"In addition to selling many running customers，We also lowered the house price，The hotel even sells lunch boxes，Also to generate income，"Ms. Xin said。

Financial Associated Press reporters also learned about it through media people in Wuhan，Food delivery is no longer “news” in Wuhan’s hotel industry。According to his disclosure，Hongshan hotels have set up breakfast stalls，Sold hot dry noodles。Hongshan Hotel is a long-established star hotel in Wuhan，More than 60 companies have been operating so far。It is reported，This is the first time the hotel provides breakfast service outdoors。

As a well-known star hotel brand，Sheraton’s situation may be more “convincing”。According to reporter’s understanding，The Oceanwide Sheraton Hotel in Jianghan District, Wuhan even has a food stall at the door，Started a barbecue business。A poster obtained by the reporter，The hotel offers crayfish for 48 yuan，Also launches "8 yuan specials" for a limited time。Although produced by a five-star 188bet app download hotel，But its price is at the same level as the market price。

divide by，A star hotel called "Wuhan Oriental Jianguo Hotel" also launched a "Heartbeat Wedding Banquet"，The lowest price is only 1888 yuan/table。According to staff，The lowest price for wedding banquets in this hotel is at least close to 3,000 yuan。

In Shanghai, which is about 800 kilometers away from Wuhan，Managers of two mid- to high-end hotels revealed to reporters，Currently，The average hotel occupancy rate is only 20%-25%，A significant decline compared with normal times。One of the managers also said，Although the hotel is not closed，But it has been at a loss。For this，The hotel lowered the room rate，Closed some restaurants，Even launched low-priced packages to attract consumption from surrounding office buildings。

The overall recovery may take until the end of the year

In Shenzhen, 1,000 kilometers away from Wuhan，Due to the early resumption of work，The hotel no longer seems so deserted。Take a fast-food chain hotel where a reporter from China Finance News recently stayed on a business trip as an example，The front desk has guests coming to book rooms or extend their stay，Visually the overall occupancy rate should be higher than the "25%-30%" mentioned above。

However，A management member of the hotel also told reporters: "It's just barely able to survive."，We are a directly operated store，There are still groups supporting，Some franchise stores or small hotels，I’m afraid life will be even more difficult。”

Although the experience of the hotel industry was within expectations，But the experiences of some high-end hotels are somewhat unexpected。May 25，Banyan Tree Sanya was acquired by the property rights company Hainan 188bet app Sanya State Guesthouse for 16.Price of 4.9 billion yuan (including 14.6.1 billion yuan in liabilities) listed for transfer，Causing great concern in the industry。Banyan Tree Sanya is a planned area of ​​330,000 square meters，Has 21 pool villas、16 luxury pool villas、7 hot spring pool villas、A super luxury hotel with 5 two-bedroom pool villas and 2 gorgeous presidential villa areas。It is reported，The average room price of the most common room types in this hotel exceeds 2,000 yuan/night。

The hotel industry encounters its “darkest moment”，Also reflected in the statements of listed companies in several industries。First quarter，Jin Jiang Hotel’s operating income decreased by 34.41%，Net profit fell by 42.26%；BTG Hotel’s revenue dropped sharply by 58%.80%，Net profit dropped by 811.25%，The revenue of Lingnan Holdings also decreased significantly 63.07%，Net profit dropped sharply by 155.34%。Wind hotel industry data display，The total industry revenue in the first quarter of this year dropped by 47% year-on-year.73%，Net profit fell sharply 236.83%。

When to recover—maybe the topic of greatest concern to the industry。Financial Associated Press interviewed the above three listed companies as investors，Dan Boutique Hotel、No one answered Lingnan Holdings’ calls。Jinjiang Hotel said，Since resumption of work，Hotel occupancy is gradually recovering，The current overall occupancy rate can reach 50%-60%，Some stores with better locations can exceed 80%。

However，The situation in Wuhan may be relatively “pessimistic”。The operators of the two aforementioned hotels stated，To return to normal levels，I’m afraid there is no hope for this year。

A person in charge 188bet Online Sports Betting and Casino of a tourism and hotel industry organization who did not want to be named said，After a major health emergency，Hotels are generally the industry with the most obvious recovery，But the repair cycle is also longer than other industries，This was reflected during the SARS epidemic in 2003。He told reporters，The industry as a whole has returned to normal levels，"The earliest will be the end of this year"。

CITIC Securities research report pointed out，Reviewing the operating performance of the hotel industry during SARS in 2003 and the financial crisis in 2008-2009，It can be found that the hotel occupancy rate will basically complete the climb and recovery at the end of the year when the public health incident ends；Under the deteriorating economic environment，High-end hotels and low-end hotels are most obviously affected、And the impact on high-end hotels will last longer。In view of the fact that the domestic epidemic has been well controlled，The occupancy rate in Q3-Q4 is expected to return to pre-epidemic levels。

The above person in charge further pointed out，Business is bleak，Puts huge pressure on hotel liquidity，The advantages of chain operations or large hotel groups will be reflected，Industry differentiation may accelerate as a result。CITIC Securities research report also believes that，The living environment of independent hotels is under pressure after the epidemic，Hotel chain groups have the opportunity to secure more high-quality properties，Accelerate industry concentration to a higher level。

*Source of this article：Financial Associated Press, forAuthor: Xu Xuecheng, original title: "Survey》.