January-May 2020，188bet app download China recorded sales of 5.9 billion in Guangdong Province，Ranked 19th in the sales revenue list of typical real estate companies in Guangdong Province by Yihan Think Tank，Become one of the few non-Guangdong real estate companies in the TOP20。

Since the development concept of the Guangdong-Hong Kong-Macao Greater Bay 188bet app download was proposed，Kicky real estate companies “smell” new development opportunities，In addition to local real estate companies in the Bay 188bet app download, they continue to stick to their "position" in the Bay 188bet app download，There are also many foreign real estate companies taking advantage of the trend，The "battlefield" where people are rushing into the Guangdong Greater Bay 188bet app download，Trying to get a piece of the action。

Different from the geographical location and “first-mover advantage” possessed by local real estate companies in the Bay 188bet app download，Sunac China, born in Tianjin, is moving forward in the "unfamiliar" Bay 188bet app download，Leverage the Bay 188bet app download market with cultural tourism projects，Thus grabbing a “place” in the Bay 188bet app download where “all the heroes are competing”。

More than 50 projects in 14 cities in the Bay 188bet app download in four years

Sunac in the Greater Bay 188bet app download，Not just outsiders，Still a latecomer。A breakdown of foreign real estate companies in the Bay 188bet app download，Shimao Real Estate entered the Bay 188bet app download as early as 2010，Longfor first entered Guangzhou and Foshan in 2014，Sunac proposed the strategic decision to enter South China in early 2016，And regard the Pearl River Delta as the key 188bet app download for the company’s future development，Formally established the Guangzhou-Shenzhen region (including Guangzhou), the sixth largest region of Sunac in the country、Shenzhen, Foshan and other cities)。

Sunac came late，But not absent from any core city in the Bay 188bet app download。From January 2016，Sunac to 9.Owned the Green Island Lake plot in Chancheng District, Foshan with a total price of 6.1 billion yuan，Take the first step to expand in the Bay 188bet app download，Sunac has created more than 20 projects in the Bay 188bet app download within one year with lightning speed、Comprehensive deployment in 9 cities in the Bay 188bet app download within two years、Record of realizing more than 50 projects in 14 cities in four years。

As of the end of 2019，1041 owned by Sunac in the Greater Bay 188bet app download50,000 square meters of land storage 188bet app download；The land reserve value reaches 1984.600 million yuan，Ranked 13th in the CRIC Greater Bay 188bet app download land bank value ranking、Second place in the value list of foreign real estate companies。

Looking back at Sunac’s rapid deployment in the Bay 188bet app download，It is inseparable from Sunac’s “both internal and external” efforts in the Greater Bay 188bet app download。

Internally，188bet app download has developed an efficient decision-making process。As understood，For newly entered cities，Situation in which regional companies have limited decision-making power，188bet app download requires that investment decisions be reported to the investment committee，It can also be reported to CEO Wang Mengde simultaneously，Improve decision-making efficiency from top to bottom。simultaneously，188bet app download Chairman Sun Hongbin and Wang Mengde and other group executives will also adopt the "one pole to the end" approach，Directly connect with the regional core team，Accelerate the decision-making process。

Early January 2019，Sunac also poached the former deputy general manager of Poly Development、Yu Ying, President of Baoneng Real Estate，Served as Executive President of Sunac China and Executive President of Sunac Guangzhou-Shenzhen Region，In charge of investment development and urban renewal and other business sectors。Not long after joining the company，Yu Ying immediately issued a military order on Weibo，"Please give us another two years，Guangshen 188bet app download will give you a surprise!”

Externally，Sunac passed the bidding, auction and listing、Mergers and Acquisitions、Old modification、Acquire all-round land resources in the Bay 188bet app download through cooperation and other methods。

At the early stage of layout，Sunac is opening up the situation in the Greater Bay 188bet app download，Acquire land from the bidding, auction and listing market at high prices。2016，Sunac gradually entered Foshan within a year、Dongguan、Guangzhou、Shenzhen、Huizhou、Zhuhai、Eight cities in Zhongshan and Jiangmen Bay 188bet app download。where，Sunac once set a record in Foshan that broke the unit price king of the 188bet app download twice in one day；In Dongguan，Sunac to 19.500 million for the Huangjiang Town plot，Premium rate reaches 689%。

Land resources are scarce in some core cities in the Greater Bay 188bet app download，Fierce competition in the open land market，It is difficult for enterprises to obtain land。Therefore，Sunac, known as the “King of M&A” in the industry, still continues its previous M&A style in the Bay 188bet app download。According to statistics from Yihan Think Tank，Since 2016，Sunac through mergers and acquisitions，Realized Huizhou、Zhuhai、Zhongshan、The first layout in Bay 188bet app download cities such as Zhaoqing，There are many mature projects among them，After being acquired by Sunac, it can be directly converted into sales。

For the old modification market，Pointed out by Yihan Think Tank，Sunac first came into contact with the renovation market in 2013，Not particularly experienced in old modification。But，Facing the old and reforming the rich、The temptation of highly profitable land resources，Sunac takes the initiative to “leverage strengths and avoid weaknesses”，Try to avoid early land acquisition、Demolition、Relocation and other complex renovation projects。For example，Shenzhen Sunac Intelligent Building acquired by Sunac in the Bay 188bet app download、Jiangmen Sunac Tanjiang Capital、Guangzhou Yulong Project、Dongguan Sunac Jiuxitai and other projects have completed the first-level development process before he took over。

Also，Sunac also chose to cooperate with experienced developers in the Bay 188bet app download to acquire land。Take Guangzhou as an example，January last year，Sunac and Zhongding won the renovation project of Jinxing Village, Zengcheng District, Guangzhou，Total investment exceeds 5 billion yuan；May this year，Sunac + Xianglong combination with 34.5.4 billion won a land parcel in Huangpu District, Guangzhou。where，Whether it is Zhongding or Xianglong，Both have many years of development experience in Guangzhou。

Leveraging cultural tourism projects to leverage the Bay 188bet app download market

Although Sunac quickly completed the basic layout of the Greater Bay 188bet app download in a short period of time，But within the group，The Greater Bay 188bet app download (Guangzhou-Shenzhen 188bet app download) is not Sunac China’s advantageous 188bet app download。

On the one hand，The Bay 188bet app download is Sunac’s sales “weakness”。2017，The sales amount recorded in Guangzhou-Shenzhen region is 194.500 million yuan，Contribution rate to Sunac’s total sales of 362 billion yuan is 5.37%，Ranked seventh among the eight regions；2018，The contribution rate of Guangzhou-Shenzhen region dropped to 4.4%；2019，According to statistics from Yihan Think Tank，Sunac recorded 289 in the Bay 188bet app download200 million yuan sales，Accounting for 5562 of the whole year.5 of 100 million yuan in total sales.2%。

On the other hand，Sunac’s land reserves are mainly concentrated in Beijing、North China、Southwest and other regions，The Bay 188bet app download’s contribution is smaller。As of the end of 2019，Sunac, together with its joint ventures and associated companies, has a total land reserve of approximately 23387.380,000 square meters，The equity land reserve 188bet app download is approximately 15018.10,000 square meters，where，The total land bank in the Bay 188bet app download is approximately 1303.430,000 square meters，Proportion is 5.57%，Equity land reserve is 1067.740,000 square meters，Proportion is 7.11%。

Sunac Bay 188bet app download land reserve 188bet app download as of the end of 2019

Data source: 188bet app download China 2019 Financial Report

To this，Sun Hongbin once said bluntly at the performance meeting，“We are still lagging behind in the Greater Bay 188bet app downloadBut other areas are better than others。Everyone is better than others, how can others live。Guangzhou also has a cultural tourism city and old buildings，We will gradually work hard on this。”

In fact，Sunac China is developing its efforts in the Bay 188bet app download cultural tourism market。June last year，Sunac’s total investment in Guangzhou is 50 billion yuan、Guangzhou Sunac Cultural Tourism City, covering an 188bet app download of ​​2,400 acres, officially opened。Huang Shuping, President of Sunac Guangzhou-Shenzhen Regional Company said，Guangzhou Sunac Cultural Tourism City is Sunac Cultural Tourism Group’s first flagship project deployed in first-tier cities in China，Has 8 world-first projects，Planned to become a new entertainment landmark in the Guangdong-Hong Kong-Macao Greater Bay 188bet app download，It is expected to create more than tens of thousands of jobs in the future，Drive tens of millions of consumption。

Also，Sunac continues to expand its presence in cultural tourism in the Bay 188bet app download。Future，Sunac Culture and Tourism South China Headquarters will be located in Huadu District, Guangzhou；Sunac China also signed a cooperation agreement with Shenzhen Baoan District with a total investment of 36.7 billion yuan，Sunac China’s Greater Bay 188bet app download headquarters and the world’s largest indoor ice and snow cultural tourism complex plan to settle in Bao’an。It is reported，The ice and snow cultural tourism complex project plans to invest approximately 338.300 million yuan，Will create the world’s largest indoor snow world、Ice and Snow Theme Hotel、A world-class cultural tourism project integrating ice and snow themed shopping streets and other facilities。

Some comments suggest，As the largest cultural tourism asset holder and operator in China，Sunac’s design of cultural tourism projects、Build、Experienced in operations and other aspects。Sunac develops cultural tourism in Bay 188bet app download，It can not only help Sunac achieve brand landing in the Bay 188bet app download，It can also be combined with the "Building a Greater Bay 188bet app download Tourism Brand" proposed in the "Guangdong-Hong Kong-Macao Greater Bay 188bet app download Development Plan"，Developing creative tourism products” coincides with each other。

*Source of this article：Sohu Focus，Author：Chen Panpan,Original labelTitle: "Nuggets Greater Bay 188bet app download｜"Rising Star" Sunac China: leveraging cultural tourism to leverage the Bay 188bet app download market》.