Media reports: “Due to the continuous emergence of new confirmed cases of new coronary pneumonia in Beijing，Evening of June 12th，The Beijing New Crown Pneumonia Epidemic Prevention and Control Leading Group held the 67th meeting。Meeting emphasis，Strictly grasp the current prevention and control strategies and measures，Inter-provincial tour group、Sports events, etc. suspended。”

After epidemic prevention and control becomes normalized，The tourism industry is difficult to normalize，Especially returning to normalcy before the epidemic。Still the same old tune: inter-provincial tourism policy lifted，Does not mean the inter-provincial tourism market has recovered，There will be a long interval in between。This year and next year，The tourism market is mainly focused on intra-provincial tourism，Cultural and tourism institutions can take the following response measures。

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Before the epidemic，Tourism market promotion and marketing and tourism enterprise product organization focus on provinces and cities。After the provincial tourism market is the main body，We should promote tourism destinations to become county-level or even township-based in terms of publicity and marketing。

1、Provincial and municipal cultural and tourism agencies should focus their publicity and marketing on the county, district and even township levels，Mobilize and integrate the publicity funds of county and district publicity departments，Guide to tourism marketing，Specially guide county, district and city publicity funds，Plan and carry out publicity and marketing activities with 188bet app counties, districts, towns and cities as destination units。

2、Preferential measures and coupons launched to promote cultural tourism consumption，Should be combined with counties and districts，Form a destination discount package。Based on county area，Introducing combined consumption coupons，Including scenic spots、Catering、Accommodation、Travel agencies and other consumer categories，Try to avoid using tourist attraction coupons in County A，Catering coupons in County B，Accommodation vouchers in County C, etc.。Establish a mechanism，Integrate the province、City、Consumption coupons for different administrative regions such as counties (districts)，Formation of destination overlay effect。

3、Create a joint marketing and publicity mechanism for county tourism products, agricultural and sideline products, and local specialties。Recent period，The “live streaming” of party and government leaders in provinces, cities and counties is booming，And travel agency、Online travel company OTA、Cultural Tourism Group and other "live streaming tourism products" also add fuel to the fire，When the two focus on county destinations，The "specialty" of selling local specialties and the "specialty" of selling special tourist routes can complement each other。Now OTA、Travel agency、Live broadcast promotion activities such as cultural tourism groups have no obvious county characteristics，It may cause "busy" traffic in the future，The phenomenon that offline destinations, especially county destinations are not “busy”。The key lies in county tourism products and agricultural and sideline products、The emergence or cultivation of comprehensive suppliers of souvenirs and other products，Future County Cultural Tourism Group、Regional tourism companies, etc. can become similar roles。This combination is not an expedient solution，It’s not a temporary crossover，But consider the long term，Because: the specialty tourism products of county destinations and the "188bet sports betting app download specialness" of agricultural and sideline products of county destinations are the same thing。

4、Online travel companies and travel agencies organize provincial travel products，The local characteristics of counties, districts and towns should be highlighted。For example，The succulent plant breeding output in Huanglou Street, Qingzhou, Weifang accounts for more than 70% of the country's total，is a typical town with flower characteristics；Vegetable planting area and output in Shibalipu Town, Shen County, Liaocheng are among the best in the country，Is the “No. 1 Vegetable Town in China”，These are high-quality special tourism product resources，is a potential area for developing modern agricultural tourism。Provincial and municipal cultural tourism agencies can refer to the practices of geographical indication agricultural products to launch county-specific tourism products，In the process of destination promotion and marketing, focus more on the product side rather than just the destination image，Formulate superposition effect with tourism enterprises。

5、County and district cultural and tourism agencies should integrate local media channels，Especially self-media channels in neighboring areas，Grassroot media in these counties、We-media often has an obvious marketing effect on “small town youth”。

Productization

Epidemic prevention and control has become normalized，Can foresee future destination scenic spots、Cultural venues and other venues generally limit their capacity and implement ticket reservations，In this way for a long time to come，The destination market capacity has rigid constraints and ceilings，Improve traffic efficiency through productization and other methods，Improving tourist destination consumption has become an important task。

1、Provincial and municipal cultural and tourism institutions should build destination ticket reservation platforms，Note that it is an “appointment” platform rather than a “booking” (with payment behavior) platform，Integrate ticket reservations for scenic spots, museums 188bet sports betting app download and other cultural facilities，It is convenient for tourists to book free museums on one platform、Cultural Center Ticket，You can also reserve tickets for scenic spots。Shared traffic for tourist facilities and cultural facilities，Shared traffic between local life (locals visit museums) and off-site life (locals traveling around)，Can increase destination market capacity in a balanced manner。

2、Incentive measures introduced，Encourage travel agencies in the province to integrate scenic spots、Museum、Artistic performances and other resources，Combined launch of intra-provincial tourism products。Transfer and share local life traffic to the field of foreign life (tourism)，Share the public service flow of cultural facilities to the tourism market，Destination agencies and tourism companies can carefully consider these methods of sharing traffic。

3、In the context of cultural tourism integration，Use the museums in the area、Cultural Center、Red tourist attractions and other high-quality study and travel product resources，City and county cultural and tourism agencies unite travel agencies and other enterprises，Create study travel products，Especially county study products，Provide study products and services for primary and secondary school students in this county。

4、Promote the development of secondary consumer products projects in scenic spots，Intangible cultural heritage and artistic performances can be brought into scenic spots to become secondary consumption items or combined with scenic spot tickets into packaged products，Give certain subsidies and rewards。Enter theatrical performances and intangible cultural heritage protection projects that receive financial subsidies into the tourism market through productization，Can reduce the operating costs of secondary consumption items at the destination，At the same time, under the premise of limiting the carrying capacity，Expand market capacity，Promote consumption。

Channelization

In view of the current operating difficulties of small and medium-sized travel agencies，Promote 188bet app the channelization of travel agencies，Operated by a single team，In the context of intra-provincial travel，Enrich product channel agency model。Destination tourism is a product，Provincial travel agencies should become important marketing channels and product channels for destinations。

1、Construction of destination reservation platform，Introduction of policies，Encourage travel agencies to act as agents for tickets to scenic spots and other products，Become an agent for scenic spot products，Enrich scenic spot booking channels，Promote the sinking of scenic area products into the community，That is, urban residents can make reservations and book tickets for scenic spots in the province and other products at travel agency stores in the community。

2、County cultural and tourism agencies should create a county destination tourism product agent and channel provider system，Develop certified county tourism product agents among travel agencies，Form county tourism products including rural tourism products、Travel products、Joint agency mechanism for special agricultural and sideline products。

3、Destination cultural and tourism institutions can take steps，Encourage travel agencies to become ticketing agents or product agents for cultural products such as theatrical performances，Packaged with destination tourism products to form cultural and tourism integrated products。

4、Destination cultural and tourism agencies encourage museums、Cultural Center、Red tourist attraction development certified travel agency as its research product agent，Develop and act as an agent for county study products。

*Source of this article: WeChat public account "Weituo Yichu" (ID:cn12301）, Author: Yan Xiangjun，Dean of Shandong Tourism Vocational College, expert author of the grant,original labelQuestion:《Measures of cultural and tourism institutions to promote consumption under the normalization of epidemic prevention and control - Fengqi Qingping's Talk No. 97》.