International 188bet login groups have not stopped their layout due to the epidemic，New brands are also launched one after another，It also revives the smoke in the domestic 188bet login market。June 29，InterContinental Hotels Group announces the launch of high-end 188bet login brand voco in Greater China，And signed the first voco project in Wuhan。It is reported，The voco brand is the 11th brand introduced by InterContinental to the Chinese market。Actually，Just half a month ago，Eaven 188bet login, another new brand of InterContinental Hotels Group, also opened its first store in Greater China in Nanjing。In the opinion of industry insiders，InterContinental Hotels Group seems to be continuing to “enclose” the Chinese market with new brands。However，Recently，188bet login groups including Hilton have also introduced new brands to China，Even involved in long-term rental field，Future，International 188bet login groups will continue to compete in the domestic mid-to-high-end 188bet login market。

It is reported，As the 11th brand introduced by Intercontinental to the Chinese market，voco is different from the positioning of InterContinental, the luxury brand of InterContinental Hotels Group，This brand is positioned as high-end and focuses on renovation projects of high-end hotels。According to introduction，The newly renovated 188bet login is located in Wuhan Central Business District，This 188bet login will be officially updated to Wuhan Xinhua Voco 188bet login in 2021。

for voco，InterContinental Hotels Group information display，June 2018，InterContinental Hotels Group launches new high-end 188bet login voco。5 months later，Voco’s first 188bet login in the world opens on Australia’s Gold Coast，Voco currently has 12 hotels in operation and 18 hotels under construction around the world。

In fact，In addition to the newly introduced voco brand，Just half a month ago，InterContinental Hotels Group also launched another brand of its brand, EVEN 188bet login, in the Chinese market for the first time。June 15，With the opening of Nanjing Yangtze River Boat 188bet login，InterContinental Hotels Group has another success in China。

Chief Knowledge Officer of Huamei 188bet login Consulting Agency、Senior Economist Zhao Huanyan said，This year’s sudden epidemic caused the 188bet login industry to instantly hit the bottom，And the entry of new InterContinental Hotels brand，Also shows the 188bet login group’s ambitions in China。Industry insiders pointed out，Renovation of high-end hotels like Voco，In fact, these international 188bet login groups currently have a considerable number of high-end hotels in China，In addition, some independent high-end hotels are facing the need for renovation，Therefore, InterContinental Hotels Group just wants to gain more markets by introducing new brands。It is reported，As early as one year ago，InterContinental operates more than 400 hotels in Greater China，Now we also hope to further expand the number of hotels through entrusted management or franchising。

Not just InterContinental Hotels Group，In fact, recently，International 188bet login groups including Hilton are also trying to introduce new brands，Competing for domestic 188bet login market share。It is reported，Just last week，Hilton announces cooperation with Country Garden’s core alliance company Fengyue Hotels and Resorts on the Home2 Suites by Hilton brand，Introducing Huiting 188bet login into the domestic market through domestic corporate agency，And prepare to share in the long-stay 188bet login field。

Some insiders pointed out，Under the influence of the epidemic this year，The 188bet login industry has suffered a huge impact，But at the same time，The disadvantage of independent hotels with poor risk resistance is also more prominent，This also gives some opportunities to 188bet login chain brands。The current overall chain rate of China’s 188bet login market is only 24%，In the United States, this number reaches 71%，Also，Compared to budget hotels，The chain rate of mid-to-high-end hotels is not enough，These hotels are also the targets of chain brands，Based on this，In the future, international 188bet login groups will definitely continue to “fight” in the field of mid- to high-end hotels。

*Source of this article:Beijing Business Daily, author: Guan Zichen, original title：《Introducing new brands to China again, InterContinental 188bet login starts a land war》.