In recent years，Accelerating development of culture and tourism informatization，5G、Cloud computing、Big data、Artificial intelligence and other information technologies，Is effectively solving cultural tourism management、Pain points and difficult issues in service and marketing。Cultural tourism information products with digital content as the core，Promoting the integrated development of online and offline tourism in China。

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“Fun in the Forbidden City” applet、“Travel Yunnan with a mobile phone” smart cultural tourism platform、“Travel for one more hour” Hangzhou City Brain Cultural Tourism System、“Lu Bo Hand Gift” Shandong Museum Cultural and Creative Intelligence Cloud Platform、"Splendid Xiaoxiang·Gold Medal Commentary" cloud platform、China (Hainan) Nanhai Museum 5G innovative application project... to promote the transformation of scientific and technological achievements into productivity，Promote high-quality development of cultural tourism industry，The Ministry of Culture and Tourism recently announced the list of typical cases of cultural and tourism informatization development in 2020。

“The new coronavirus epidemic affects the development of cultural tourism industry，The special conditions during the epidemic prevention period have given some acceleration and propellant to the integration of culture, tourism and technology。The publication of these 58 typical cases is necessary，Very timely too，It has reference significance at the specific operational 188bet Online Sports Betting and Casino level。" said Jin Yuanpu, director of the Institute of Cultural and Creative Industries of Renmin University of China，The cultural tourism industry is upgrading，Developing towards high technology，5G、Cloud computing、Big data、Artificial intelligence and other information technologies have important application value for the cultural tourism industry，Can greatly improve the service level of China’s tourism。

Currently，Many places use information technology to improve the efficiency of cultural tourism services，Optimizing travel quality through model innovation。For example, Hangzhou City Brain Cultural Tourism System launches service scenarios such as “20-second attraction admission” and “30-second hotel check-in”。“Our family is traveling to Hangzhou，It’s evening when we arrive in Hangzhou，Using the platform’s ‘Find Vacancy’ WeChat applet to quickly confirm a hotel，So convenient。”Ningbo tourist Ms. Wang repeatedly liked it。

Gansu cultural tourism big data exchange and sharing platform realizes real-time monitoring and three-dimensional management of key scenic spots，Solution to the "invisibility" of scenic spots、No response、Cannot connect、The management problem of “out of control”。Professor Yang Yi of Lanzhou University thinks，This platform vertically connects data from all parties，Be able to control the number of tourists entering Gansu、Dwelling time and distribution，Can help the cultural tourism industry in Gansu Province change lanes and overtake。“Eating can be solved through a mobile phone、Live、Various problems such as rowing，Very convenient。" said Tang Rui, a tourist from Gansu。

In the opinion of Bai Kai, director of the Tourism Department of Shaanxi Normal University，“Technology + Cultural Tourism” makes it possible to “walk away”，Tourism realizes the integration of online and offline travel，It will become more efficient and convenient。188bet Online Sports Betting and Casino “The improvement of information technology in the cultural tourism industry、The transformation is all-round，The first pain point it solves is the lack of smooth access to cultural and tourism information resources，Then there is the problem of data calculation such as tourist statistics，There is also comprehensive management of cultural tourism industry、Safety Monitoring、Difficult issues such as segmented marketing。”

“Cloud Marketing” shines

current，Many successful marketing cases have emerged in the development of culture and tourism informatization，Many places are actively digitizing cultural tourism resources and products、Network、Intelligent development and application，By improving the supply quality and efficiency of cultural tourism products，Vigorously create “hot products”，Effectively promote tourism consumption。

It has become a trend for local governments to build a one-stop comprehensive cultural tourism consumption platform。Nanjing Cultural Consumption Intelligent Comprehensive Service Platform Settlement Institutions、Ticket Sales、Cultural consumption data collection and analysis and other functions integrated into one，By integrating major theaters in Nanjing、Performance organizations and other related resources，Connecting government and enterprise platforms、Major mainstream ticketing platforms，Become a "cloud hub" that connects the cultural performance industry chain and effectively improves the operation of the industry。Currently, more than 200 cultural performance institutions have settled on the platform，The total box office of the performance exceeds 2.1.6 billion yuan，Over 600,000 viewers，Driving related consumption of about 600 million yuan。

Establishing a professional tourism resource trading platform has also become a standard requirement。Shanxi Smart Tourism Cloud Platform is committed to aggregating Shanxi’s local cultural tourism 188bet app resources、Building an online trading platform for cultural tourism enterprises，Connected with major online travel agencies，Help Shanxi scenic spots open up full-network distribution channels，Sold 38 scenic spot tickets last year.70,000 pictures，Realized income of more than 30 million yuan。

Cultural and creative products are known as “taken-away culture”，Is the “highlight” for cultural and museum units to generate income，Also loved by consumers。“Lu Bo Hand Gift” is a cultural, creative and intelligent cloud platform built by Shandong Museum，Collection Online Transaction、Offline Smart Living Center、Original product design transformation center in one，Strive to pass the designer’s ingenious design，Convert collection treasures into popular products。Convert collection treasures into popular products、More than 20,000 intangible cultural heritage inheritors and more than 300 manufacturing companies，Through the development and sales of various online cultural and creative tourism products，Promoting the industrial driving force of cultural tourism informatization。

“5G+VR” brings new experience

In terms of innovative experience in smart cultural tourism，5G、AI、VR、The penetration of AR and other technologies brings an extraordinary fantasy feeling。

5G+VR panoramic live broadcast，Take you to see the South China Sea from the Nanhai Pavilion；5G+AI Travel Assistant，Automatically generate a personal travel diary with pictures and texts for visitors to the museum；5G+AR Cultural Relics Restoration Assistant，Let experts in remote places guide the restoration of cultural relics from a distance；5G+ perception security，Use facial recognition technology to make security risks invisible...China (Hainan) Nanhai Museum 5G innovative application project participated in the construction of China Unicom，Is 5G technology used in museum cultural relic protection、Visitor Service、The first large-scale 188bet Online Sports Betting and Casino application in smart management and other fields。The person in charge of the museum said，5G technology gives scientific and technological energy to cultural and museum work，Integrate modern scientific and technological means into museum work，Not only can it provide more accurate information for the audience、More diverse services，It also provides greater development space for the intelligent construction of museums。

The "Fun in the Forbidden City" applet relies on the core technology of Tencent Cloud Xiaowei AI voice assistant，Using voice interaction to provide AI navigation services。It is reported，The "personality" of the AI ​​tour guide "Fu Daren" is a cabinet bachelor，Not only can explain scenic spots and cultural relics，Talk about interesting historical anecdotes，You can also chat and interact with tourists，And provide personalized tour routes。

“We are both longing for and anxious about the development of cultural tourism informatization，We are looking forward to the strong market demand in the cultural tourism information industry，What’s worrying is that we still face many problems，For example, the scenic spot lacks content、Cultural lack of carrier、Technology is difficult to implement, etc.。"An insider said frankly。

Look to the future，The integration of technology and culture and tourism has become an irresistible development trend，But “technology + cultural tourism” is by no means a blind copy of technology、Simple copy and forced embedding。Culture is the soul of integration，Technology is the means of integration。No matter what high technology is used，Content is king，Must find each region、The unique “new context” of each city。

*Source of this article: People's Daily Overseas Edition, author: Li Xueqin, original title:《Technology + culture and tourism allow you to “go as soon as you say”》.