Since the beginning of summer，Nighttime consumption is picking up faster，City vitality further bursts out。Some merchants provide innovative products、Extended business hours，Inspire 188bet consumption。In many cities，More reasonable layout、More complete functions、A nighttime economic system with more diverse business formats is accelerating in its formation。

Nighttime 188bet accelerates recovery

Institutional forecast，The scale of my country’s nighttime economy is expected to reach 30 trillion yuan this year

Since the beginning of summer，Whenever 188bet falls，The Langong Road 188bet market street in Chaoyang New Town, Xihu District, Nanchang City, Jiangxi Province is always bustling。

"During the epidemic prevention and control period，We adopt management conventions、Making warm reminder signs and other methods to regulate the business behavior of 188bet market merchants，Stimulate consumption vitality。" said Xie Shanqing, instructor of the Urban Management Squadron of Chaonong Street, Xihu District, Nanchang, who is responsible for managing the 188bet market。

current，my country’s consumer market continues to recover。“The vitality of the city is gradually bursting out，188bet picking up faster。" said Fu Yifu, a senior researcher at Suning Financial Research Institute。

In Henan，Kaifeng has launched and upgraded a number of 188bet tour products。In Shanghai，During the "May 5th Shopping Festival"，About "188bet shopping、188bet food、188bet Tour、188bet entertainment、188bet show、188bet Reading" and other topics，Launching Shanghai Bar Festival、Late 188bet Canteen Festival、Late 188bet Bookstore Festival、Sleepless nights shopping、More than 180 special activities including 188bet Shanghai LIVE show，188bet-time consumption growth rate exceeds 10% month-on-month。

Cui Lili, Executive Director of the E-Commerce Research Institute of Shanghai University of Finance and Economics, believes，The activity of the 188bet economy is an important aspect that reflects the vitality of the city。Since the beginning of summer，Eating at 188bet、Use、row、游、Purchase、Entertainment and other aspects have seen a relatively obvious rebound。

Increase in 188bet travel。Didi Chuxing platform data display，June，The number of users traveling through online car-hailing after 7 pm in most cities has increased by more than 10% compared with the previous month，Taiyuan、Qingdao、Changchun、Cities such as Dalian even increased by 30% to 40%。

188bet food hot sale。Meituan takeaway data display，In the past two months, 188bet orders in major cities across the country from 6 pm to 6 am the next morning have increased by more than 60%，Accounting for more than 40% of the whole day’s orders；In takeout at 188bet market，Grilled skewers become the most popular product，First week of June only，Meituan has delivered 80 million skewers。Since May，The proportion of nighttime takeaway orders on the Ele.me platform is 33.55%。

Active 188bet shopping。Since May，Alibaba China’s retail market consumers’ 188bet shopping transaction volume accounted for 39.8%，An increase of nearly 4 percentage points compared with the same period last year。

iiMedia Data Center Forecast，The scale of my country’s nighttime economy is expected to reach 30 trillion yuan this year。“The development level of the 188bet economy is a measure of the quality of urban life、Open activity level、Important indicators of investment soft environment and cultural heritage。"Fu Yifu said，Consumption becomes more active at 188bet，Conducive to stimulating catering、Shopping、Entertainment、Casual、Consumption demand in tourism and other service fields，Thus promoting the rapid development of related industries。

Highlights in the 188bet market

Create a new 188bet consumption scene and launch a new 188bet tourism project

Develop new 188bet tourism products，Live streaming helps shopping malls stay open 24 hours a day，Cloud viewing exhibition at 188bet、The popularity of selling cars on the cloud continues...recently，All localities and departments launch a series of nighttime consumption activities to benefit the people，In-depth expansion of diversified consumption formats，Vigorously improve the convenience of nighttime consumption，The 188bet economy presents many new highlights。

New supply leads to increase nighttime 188bet activity

"188bet is falling，Sit with friends at a small restaurant on Yulin Road，Overlooking the 188bet view from Tianfu Panda Tower，This is a very innovative itinerary。”Not long ago，Suzhou citizen Hu Xiaoxia went on a 188bet trip to Chengdu，The feeling is novel and unique。

Since this year，Many places are committed to creating new nighttime consumption scenes，If we speed up the development of convenience stores、Restaurant、Bookstore、Sports venues and other 24-hour formats，Launching new 188bet tourism project，Extended bus、Subway 188bet operation hours，Actively create a 188bet-time consumption atmosphere。

Qunar.com data display，Since June this year，Nearly 5,000 "city 188bet tour" tourist routes are online on this platform，Increase by 2 compared with May.7 times。“188bet tour tourism products are not only a rearrangement and combination of original tourism resources，Still from the supply chain、Renovation and upgrading of related tourism products in terms of value-added services and other aspects。" said Gou Zhipeng, President of Qunar.com，This type of travel product combination is more novel，It is also closer to the travel preferences of young users，For promoting dining around scenic spots、Shopping is helpful。

June 3, 8 pm，Liang Jianzhang, chairman of the board of directors of Ctrip Group, “transformed” into an anchor，Start the twelfth live broadcast in Yanling, Henan，2.18 million people flocked to the live broadcast room to "cloud shopping" in one 188bet，Achieved transaction amount of 31.05 million yuan。Liang Jianzhang has led Ctrip to 13 provinces，Use a form similar to "mobile 188bet market" to drive tourism service consumption online，Achieved cumulative sales of more than 400 million yuan。

New technology shines and becomes an accelerator for nighttime 188bet recovery

Live streaming has become a "sharp tool" to boost merchant sales。Analysis shows that，After 6pm every 188bet is the time when Taobao Live users are most active，Among them, 8 pm to 10 pm is the highest viewing peak in the Taobao live broadcast room throughout the day。

To facilitate small shop owners to do business at 188bet，June 22，Alipay launches “Luminous Money Collection Code”。As of now，On average, more than 100,000 shop owners open new payment codes to do business every day，More than 6 million small stores across the country have more nightly revenue than the same period last year。

Delayed operation, merchants offer profits, and nighttime 188bet will be more powerful

Many businesses attract customers by extending business hours and other methods。Meituan takeaway data display，About 60% of catering takeout businesses across the country are still open after 10 p.m.，About 40% of merchants are still providing takeaway services to users after 12 o'clock late at 188bet。Hema stores will extend their operating hours from June，Shanghai、Hema stores in Guangdong postpone online delivery to 11pm。

“The traditional 188bet economy is mostly based on offline consumption scenarios，During epidemic prevention and control period，A new business pattern and form has emerged in the 188bet economy。Accelerate the integration of online and offline，Culture、Cross-border marketing in tourism and other industries，Consumption formats are more diverse and diverse。" Cui Lili said。

Multiple parties work together to promote development

Improve planning and design，Provide supporting services，Follow the trend of consumption upgrade，Promote the high-quality development of the 188bet economy

As 188bet consumption becomes more active，Some businesses also have new expectations，Hope to reduce rent、Loan discount、Promotional subsidies and other aspects can receive further policy support。

Nanchong Evernight City in Shunqing District, Nanchong City, Sichuan has resumed operations in mid-April，Extend store business hours from 9:30 pm to 10:30 pm，Starting in May, we will provide free stalls for mobile vendors。

“Now the average daily operating income is about 200,000 yuan，Sales doubled compared with the beginning of resumption of business，But operating costs have also increased a lot。"The relevant person in charge of Nanchong Evernight Commercial Management Co., Ltd. said，With extended business hours，Businesses have to pay more labor costs，Water、Electricity 188bet has increased a lot，I hope the relevant departments can provide certain tax exemptions。

Fu Yifu thinks，The product structure of my country’s 188bet economy is still relatively simple，Mostly limited to catering、Shopping、Cruise boat、Light show, etc.，Culture、Performing Arts、There are relatively few health care products，The problem of homogeneity of 188bet economy business formats is more prominent，Traffic safety exists、Food Safety、Light pollution、Noise pollution and other issues，"Promote the high-quality development of the 188bet economy，All localities should improve planning and design，Provide supporting services，At the same time，Every enterprise must adapt to the trend of consumption upgrading，Make products and services better and better。”

Experts say，Develop 188bet economy，Need to be rooted in the city’s unique cultural advantages，Make full use of local nighttime leisure resources、Places and various projects，Accelerate the cultivation of film and television、Entertainment、Travel、Health care、Sports and other service industries，Create a richer 188bet consumption scene。Urban management departments need scientific planning，Possible public security management for the urban 188bet economy、Noise Control、Provide practical solutions to a series of problems such as garbage disposal，Provide a better environment for the development of the 188bet economy and the protection of consumer rights。In addition，Efforts should also be made to improve the urban transportation system，Ensuring the convenience and safety of residents traveling at 188bet。

Cui Lili thinks，Enterprises should follow the development trend of 188bet economy，According to your own situation，Focus on diversified online and offline layout。Offline，The leisure and consumption attributes of the 188bet economy should be closely followed，Introducing new business formats、New scenes and new experiences at the same time，Make full use of local cultural tourism resources；Online，We should vigorously cultivate online consumption scenarios，Expand live broadcast delivery、Cloud tourism and other fields，Seize the development opportunity of 188bet economy。

*Source of this article：People's Daily,Author: Qi Zhiming, original title:《Light up the 188bet economy and add vitality to consumption》.