With the advent of the summer travel season，Chinese tourists are increasingly paying attention to tourism。Since July，National inter-provincial tourism is open in an orderly manner，Beijing’s emergency response level has been lowered to level three and many other favorable policies have been gradually introduced，It also makes people more confident about traveling。

Mafengwo Tourism Big Data Display，This summer tourists are more interested in finding niche destinations with less crowds and beautiful scenery，Rural tourism has become a popular choice for people，Since July, the tourism search popularity of “rural tourism” and related keywords on the Mafengwo platform has increased by 184% month-on-month。

Days ago，Notice issued by the General Office of the Ministry of Culture and Tourism，Requires coordinated 188bet sports betting app download work on normalized epidemic prevention and control of rural tourism and accelerating market recovery。Cultural and tourism departments at all levels will launch a number of high-quality rural tourism routes，Covers parent-child companionship、Health and wellness、Leisure vacation and other services。Introduced by Feng Rao, head of Mafengwo Tourism Research Center，Niche rural tourism destinations mostly focus on outdoor activities，Less crowd gathering，Very in line with the current needs of Chinese tourists for “safe travel”。At the same time，In recent years, with the strong support of policies，The tourism resources and service capabilities of many rural tourism destinations are constantly improving，Able to meet Chinese tourists’ requirements for tourism quality。

Meanwhile，Tourists are becoming more and more aware of rural tourism，More than just “farmhouse fun” in the past、Picking Garden、Old-style experiences such as fishing。"Hornet's Nest Discovery，In the past, the destinations that tourists focused on may have been mainly at the city level，But this year, the destinations that many tourists search for or pay attention to can be precise to districts, counties and even villages。" Feng Rao said，This is due to the fact that Chinese tourists have accumulated more travel experience，188bet online sports betting There are also clearer travel demands，On the other hand, it is also because all levels of the tourism industry have begun to pay attention to online marketing，Everyone can discover more beautiful scenery around them through the Internet。

In the "Online Tourism Asset Index Report for the Second Quarter of 2020" recently released by Mafengwo，For the first time, I paid attention to domestic district and county-level destinations。This report shows，The five districts and counties with the highest domestic online tourism asset index (TPI) are Daocheng County in Garze, Sichuan、Yangshuo County in Guilin, Guangxi、Ninglang Yi Autonomous County in Lijiang, Yunnan、Dunhuang City (county-level city) in Jiuquan, Gansu and Burqin County in Altay, Xinjiang。The TPI index of some districts and counties that have just been selected into the second batch of national rural tourism key villages has also seen a sharp increase，For example, the TPI index in Changfeng County, Hefei rose by 743%，Handan She County TPI index rose 628%。

Feng Rao’s analysis，Currently domestic rural tourism destinations can be divided into two categories，The first category is for tourists from all over the country，A well-known village，Rudaocheng、Hongcun etc.，The other category is rural travel destinations that are more inclined to peripheral travel and 188bet online sports betting leisure vacation，Like Beijing、Rural areas surrounding Shanghai and other major cities，And niche villages near popular destinations。If these villages can provide good quality and service at the same time，Focus on the production and marketing of online content，Continuously accumulate online travel assets，Will have the potential to attract a wider tourist base。For example，The popularity of rural tourism around Lashihai in Yulong County, Lijiang has grown rapidly this year，Since mid-July，Search popularity increased by 217% week-on-week。

In addition to traditional farmhouses，Young tourists are also looking for more unique ways to travel in the countryside。Outdoor Hiking、Folk culture and intangible cultural heritage experiences are both popular rural tourism projects among young people，RV camping、Rafting and caving are emerging tourism options this year。Future，With the development of tourism resources and the continuous innovation and iteration of rural gameplay，Rural tourism will also welcome more young customers，Bringing new vitality to the rural tourism market。

188bet Online Sports Betting and Casino : Securities Daily,Original title：《The peak summer travel season is coming. Mafengwo: Popularity of rural tourism destinations increased by 184%》.