Recently，The first orange 188bet mobile new product tasting event concluded successfully in Chengdu。It’s worth noting，At this "Vitality Renewal" theme new product tasting meeting，Orange 188bet mobile "188bet mobile Beauty Life" 2.Version 0 products are officially unveiled for the first time。At the same time，188bet mobile Orange’s 100th store—188bet mobile Orange Beijing Guomao Store officially opened。With the launch of new products，Huazhu’s mid-to-high-end hotel brand-Orange 188bet mobile，Completed style change and function upgrade，Upgraded from a personalized hotel to a high-quality business hotel，Pay attention to the new needs of business travelers under consumption upgrade，Advocating "elegant and tasteful sojourn life"。

Focus on elite 188bet mobile,Orange 188bet mobile 2.0 product brand new launch

Structural changes in business travelers，80、While becoming the mainstay of society，has also become the main group of business travelers traveling across the country。Data display。Among today’s business travelers who travel frequently，The post-80s generation accounts for nearly 50%，Post-90s accounted for 30%，The younger generation has become the majority of business travelers。Different from the previous generation，They are full of personality，Business travel life tends to be more leisurely。Compared with the same luxury and established traditional star service，They prefer a personalized 188bet mobile experience。For work and life，For travel and business trips，The new generation has a new understanding and interpretation。

(The first Orange 188bet mobile Hotel in the country)

Former 188bet mobile Orange Hotel，Adhering to the design concept of “one store, one design”，To advocate individuality、Pursue the unique style of the trend，Carrying the youthful memories of a generation。2017，After 188bet mobile Orange was incorporated into the Huazhu Hotel Group system，Gradually explore improvements and upgrades。Current business hotels on the market，Focus more on the accommodation product itself，Very few products are created for business travelers from a lifestyle perspective，Orange 188bet mobile strives to change this aspect，Provide users with warmer services and products closer to their needs。

(The 100th 188bet mobile Hotel in the country: Orange 188bet mobile Beijing Guomao Business District Hotel)

According to Cao Juan, CEO of 188bet mobile Orange，After 2 years of continuous testing and polishing by the team，Orange 188bet mobile after acquisition，The style change and function upgrade have been completed，From personalized hotels to high-quality business hotels with more warmth。

Ms. Cao Juan, CEO of 188bet mobile Orange

at 2.Phase 0，188bet mobile will gradually complete the product finalization and user experience upgrade。

Data display，Orange 188bet mobile 2.0 products from the breakfast buffet、Multifunctional Lounge、Multi-functional conference hall and other dimensions，Provide personalized business travel lifestyle for the new generation of business travelers，This includes check-out in 0 seconds、Robot delivering goods、Self-service fitness/laundry and other service guarantees with the core of improving the efficiency of business travel life。

Orange 188bet mobile Version 2.0 New Product-Guest Room

The cost can be recovered in 3-4 years,To rapidly expand to 400 stores in 2023

In the July 2020 "Full-Service Mid-Range Hotel Brand Index Ranking" released by Milestone Research Institute，188bet mobile Orange Hotel ranks among the top ten，Customer group has high stickiness and satisfaction。

In addition to being well received on the consumer side，188bet mobile Orange also performs well on the franchise side。According to the person in charge of Orange 188bet mobile，Orange 188bet mobile 2.The average cost per room of version 0 new products is about 120,000 yuan。Take a hotel located in a first-class location in a certain city as an example，If the hotel construction area is 6600 square meters，Annual rent is about 4.5 million yuan，Annual average occupancy rate 85%，Under the premise that the average house price is 500 yuan，Join 188bet mobile Orange Hotel for about 3 years.The cost can be recovered in 5-4 years。

After 2 years of polishing by the team，After it is clear that it can effectively solve the pain points of business travelers，188bet mobile Orange is consolidating Beijing、Outside the layout of first-tier cities such as Shanghai，We will also focus on the expansion of second- and third-tier cities。In a sense，This means that the Orange 188bet mobile model has been recognized by the market。In the planning of Orange 188bet mobile，Phase 1，188bet mobile Orange has completed the transformation of its brand positioning from a leisure hotel to a business hotel；Second stage，Next 1-3 years，Orange 188bet mobile 2.0 products are the focus of its development in the mid-to-high-end hotel field。Future，Orange 188bet mobile will be located in real estate locations in the core of developed cities，Strive to reach 400 stores in about 3 years。The third stage，Building Orange 188bet mobile Flagship Store and Boutique，Become the quality leader in the mid-to-high-end hotel segment。

Under the segmentation of mid-to-high-end hotel market，Precision for orange 188bet mobile、Refined services provide personalized services for business travelers，Let business travelers enjoy an elegant and refined travel life during their travels 。

In Cao Juan’s opinion，The core of a hotel lies in its operational capabilities，Therefore, there is a greater need for professional and systematic services。Backed by the advantages of a large chain of Huazhu Hotels，Benefit from Huazhu’s more flexible franchise model、Special financial support、Central Procurement Platform-Huazhu.com、Provide franchisees with 360-degree integrated solutions in terms of professional personnel operation management and other aspects，Brand、Operation、Personnel、The entire supply chain including funds can be managed efficiently，Franchisees’ return on investment is accelerated，Orange 188bet mobile will start a new stage of development at a more steady pace。