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Author of this article: Zhihui 2020-08-11
At a time when epidemic prevention and control is becoming normal,The hotel people who have experienced soul torture gradually realize,Momentary suffering and embarrassment will never stop the progress of the industry,Confusion and lack of strength。
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The latest 2019 "Top 325 Global Hotel Groups" list released by the authoritative magazine "HOTELS" (HOTELS 325) Injects a shot in the arm into the Chinese hotel industry that has experienced the catastrophe of the epidemic。Huazhu Group (NASDAQ: HTHT,hereinafter referred to as "Huazhu") with its 4,519 hotels,Remains top of the global list of managed hotels。

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In the latest overall ranking of world hotel groups published by "HOTELS" magazine,Huazhu relies on 5,618 hotels、536,876 rooms (as of December 31, 2019),Ranked 9th。

In single hotel brand ranking,Hanting, Huazhu’s leading budget hotel brand, ranks 4th in the global hotel single brand list,Increased one position compared to 2018。

Huazhu’s leading mid-range hotel brand in China has 831 hotels in the whole season、104,5.21 million rooms ranked 25th,Increased 10 places compared to 2018。

Over the past ten years,Huazhu is one of the few hotel groups in China that has stable operations and maintains rapid growth all year round。Huazhu acquired Orange Crystal in 2017、Launch of mid- to high-end hotel brand “Manxin”,Started the breakthrough of Huazhu in the direction of mid-to-high-end hotel brand;2018,Huazhu completed the strategic acquisition of the domestic boutique resort hotel brand Huajiantang,A high-end brand that marks Huazhu’s more aggressive approach to the hotel industry;November 2019,Huazhu acquires 100% shares of Deutsche Hotel Group for 700 million euros,Taking steps towards international 188bet online sports betting development。The epidemic that broke out in early 2020,Let Huazhu re-examine the development potential of the domestic regional market。

Recently,Chairman of Huazhu Group、Huazhu Group CEO Ji Qi emphasized when referring to the “domestic cycle”,In the current domestic and international situation full of uncertainties,Huazhu’s strategy must be resolutely consistent with the central government—focusing heavily on China, a very large market。He pointed out,“Treat China as the whole world,China is ready,Huazhu is strong。”President of Huazhu Group、Huazhu China CEO Jin Hui put forward a very important direction of thinking in an exclusive interview with a reporter from the 21st Century Business Herald,In the post-epidemic era,Overseas development encounters bottlenecks now,How to treat "China (market) as the world"?How to deeply explore the Chinese market、Relying on the rapid development of the Chinese market?He pointed out,Make the Chinese market a world-scale one,Bringing the best hotel brands in the world、Management、Technology,Get the Chinese market,This is actually a kind of international development in disguise。

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In Jin Hui’s opinion,Chainization of the hotel industry is an irreversible trend。This year is the 15th anniversary of the establishment of Huazhu,Over the past 15 years,China’s hotel chain operations have “annihilated” all domestic three-star hotels。But looking at the degree of chainization in China’s hotel market,In terms of the entire category,The coverage is only about 20%。Jinhui estimate,It is very likely that more than 90% of hotels in China’s hotel industry will be chained in the future,This means that more independent hotels will be replaced by chain hotels。

Compared with independent hotels with weak risk resistance,Hotel chain represented by Huazhu,Can be based on clearer industry big data、Powerful supply chain system and digital platform,Adjust strategies as soon as the epidemic breaks out、Scheduling resources、Actively fight against the epidemic。188bet online sports betting These are advantages that independent hotels cannot match。

Same,Compared to independent hotels,In addition to responding more quickly to the epidemic, hotel chains,Can also assume more brand responsibility and social responsibility。In the past 200+ days,Under the premise of ensuring the safety of employees and customers,Huazhu sticks to business,Served millions of medical staff during the epidemic,Government personnel and guests in medical isolation。The miracle of zero cross-infection between store employees and guests,These are difficult for independent hotels to copy。

In the post-epidemic economic recovery period,Chain hotels also recover faster than independent hotels。As of now,99% of Huazhu’s stores are open,The occupancy rate also showed a "√"-shaped recovery as described in the company's financial report,The overall occupancy rate has returned to about 85% of the same period in history。

As inter-provincial travel gradually resumes,If you ask a traveler who travels across provinces,Would you choose to stay in a cheaper small hotel or a big brand hotel chain,I believe most travelers will choose more standardized services、Cleaner and more hygienic、Stay safer、A chain hotel with a better reputation。Chain brand,Very helpful for acquiring customers and negotiating prices。High visibility of the hotel brand,High conversion rate,These are incomparable to independent hotels。

Investors with investment intention,After seeing the stark contrast between chain hotels and independent hotels in their ability to cope with the epidemic,We will also choose more trustworthy hotel chain brands for investment。Independent hotels face higher operating costs,And chain hotels through chainization、Scale、Technical empowerment,Can make the original high-cost operation of a single store shared,Improve operational efficiency,Correspondingly, its cost decreases。It is worth mentioning,Huazhu as a group chain、Intensification、Efficiency、Branding、A platform-based leading 188bet Online Sports Betting and Casino company in the hotel industry,its powerful supply chain support center,You can control the hotel cost to the lowest,Standard engineering system,It allows investors to make profits from hotel construction to opening a store in the shortest possible time;Compared with other hotel chain brands,Huazhu adheres to the "direct sales + franchise" operating model,The highest RevPAR for a single room occupancy has been far ahead of its peers for 12 years。

Talk about internationalization from another angle,The incremental dividends contained in the sinking market

During the epidemic,Third and fourth tier cities have demonstrated strong economic resilience。With the decrease of international customers,Hotels in third- and fourth-tier cities have a large number of local customers,On the contrary, we are at the forefront of industry recovery。

Jin Hui thinks,Huazhu will become a world-class hotel group in the future,We must deeply cultivate China to achieve “thousands of cities and thousands of stores”,That is, in the Chinese market,Huazhu must use its own capabilities and advantages to take root in China、Sinking,Thoughts to meet the needs of a large number of county-level cities in China。Huazhu’s goal is to open Huazhu stores to every county!

As of October 2019,China has 2,845 county-level administrative districts,As long as one Huazhu hotel is opened in each county,Huazhu will have 2 more,845 stores;Open 2 stores,That’s 5,690 homes。Combined with the rapid development of urbanization,In the hotel industry,三、Fourth-tier cities contain unimaginable incremental dividends,To really seize the bonus,You can’t sit in the cloud,But we need to understand it from a more "down-to-earth" attitude、Go and seek、To capture。

Huazhu becomes another front for world-class hotels,It is a breakthrough in the mid-to-high end。Past,Huazhu acquires Huajiantang through acquisition、High-end brands such as Deutsche Hotel Group,At the same time, Huazhu also spares no effort to build its own mid-to-high-end brand,188bet app For example Xiyue,These measures fully demonstrate Huazhu’s willingness and determination to achieve breakthroughs in mid- to high-end hotel brands。

The trend of intelligence is accelerating, and the scientific and technological awareness is at the forefront of the times

The impact of the epidemic on the hotel industry is self-evident,But there are often unexpected "opportunities" hidden behind it。In Jin Hui’s opinion,The biggest opportunity for Huazhu is that contactless services and intelligent equipment have been recognized and used by more consumers。He said,“After this epidemic,Customers have received awareness training,Technology can also well meet the requirements of the government and public security system for social governance。

Opportunities only favor those who are prepared。A single piece of equipment for Huazhu today,Does not exist alone,It is highly embedded in the entire information system and cloud service platform built by Huazhu。Huazhu Club contains 1.Dynamic data system with 500 million members,Can fully support the precise operation of hotel brands;Contactless service creates self-check-in online and offline closed-loop services;Easy series system software continues to improve store efficiency;Intelligent customer service Chinese primary school AI,Provide precise and fast services to guests。Take "contactless service" as an example,The "Yi Shopkeeper" service system created by Huazhu has been used more than 20.6 million times,The average customer delivery demand of "hotel robot" reaches 121 orders/day、225km/month,While doing a good job in preventing and fighting the epidemic, it has greatly reduced the labor cost of the store,Improved operational efficiency。What lies behind these digital “soft powers” ​​is Huazhu’s 15-year technical reserve。

Of course,As the market matures,The era of luck in the hotel industry has passed。The epidemic has brought an unprecedented opportunity to reshuffle the cards,Those who can still stay on the battlefield,It must be those who are 188bet app overcoming obstacles,Strong team that continues to create value for investors and residents。Huazhu can only stay awake enough,Talent is in constant change,Get long-term vitality。Looking at the hotel industry around the world,The 15-year-old Huazhu Ruyi and vigorous “boy”,About to climb new heights。

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