August 13，Zhihui、The 2020 4th China Cultural 188bet game Accommodation Innovation Forum co-organized by Hotel Plus Shanghai International Hotel and Commercial Space Expo was successfully held at the Shanghai National Convention and Exhibition Center。

This forum operates under the principle of "diversified operations、Reconstructing Space" as the theme，Gathering industry experts and scholars、Big accommodation leading company，Let’s discuss innovation and change in the unusual 2020 and the longer cultural 188bet game era，Opportunities, challenges and new paths facing the accommodation industry。

One of the highlights is，This forum is not limited to accommodation scenarios，Its tentacles also go deep into the exploration and thinking of new lifestyles，Jointly promote multiple spaces for cultural 188bet game accommodation、Multiple business formats、Reconstructing value in multiple industries，Finding breakthrough points and new ideas for the innovative development of China’s cultural 188bet game and accommodation industry。

Under the new normal of the epidemic, changes and changes in cultural 188bet game accommodation

Under the new normal of the epidemic, how will cultural 188bet game accommodation develop?

Liu Zhaohui, founder and chairman of Zhihui, said in his speech， We must now face the changes that have taken place in the cultural 188bet game industry，There will continue to be changes in the future，The first change is that the development pace of the cultural 188bet game industry around the world and in China will be completely disrupted in 2020；The second change is the dramatic change in the structure of the cultural 188bet game industry, especially the proportion of online and offline services，After the epidemic，Online is a must-have place，is an indispensable part；The third change is the consumer psychology towards the quality of cultural 188bet game products、Health、Security awareness will be comprehensively strengthened。

When analyzing new opportunities facing cultural 188bet game hotels，Liu Zhaohui mentioned，Technological progress brings big accommodation industry hardware、Software、Comprehensive upgrade of services，At the same time，The third space and the content and new lifestyle in infinite scenarios are the future of big accommodation。

He said，Traditional hotel category division—economic type、Mid-range、High-end is gradually being blurred by major brands in their positioning，Replaced by some brands and product positioning that are more targeted at their target markets，For example, a women-only hotel、188bet game Business Hotel、Young people’s pan-entertainment hotel, etc.。In addition，188bet game hot style、Space content of the third space、Self-propagation、Subscription mode，Will probably be a 188bet game feature of the hotel。

188bet game founder and chairman Liu Zhaohui

Luo Jun, co-founder of Tujia and Sweetome Group, delivered a keynote speech "Opportunities under the Prospects of Existing Real Estate" at the forum。Luo Jun thinks，Under the epidemic，Differentiated economic model shows core competitive advantages。The economic model determines the business model，Business model determines product model。He explained based on four key points，First, the lowest cost: reuse the spare time 188bet game house，Asset preservation is priority；The second is to share social resources: integrate idle assets + service capabilities；The third is social experience: a room with stories superimposed on social sharing functions；Fourth is the economic downturn，Opportunities for sharing: resource fragments、High cost performance、Emotional connection。

He also said，Under the epidemic，The foundation of keeping integrity，Innovation is the future，There will be four important test dimensions: the ability to obtain multiple housing、Safety prevention and control guarantee、Efficient Operation SOP、Leading IT system。He thinks，In the short term，The retaliatory growth of cultural 188bet game industry is low；In the medium term，Black swans appear frequently，Beware of secondary disasters caused by the epidemic；In the long run，Recovery growth of cultural 188bet game industry must exist，The epidemic forces innovation，Will bring about drastic changes in society and the cultural 188bet game industry。

Luo Jun, co-founder of Tujia and Sweetome 188bet game

Revolving around the theme "Under the Digital Economy，The scene change of green hotels》，Kuang Zhengsan, general manager of 3TREES Retail Strategy, delivered a speech，He thinks，Post-epidemic era，Consumers pay more attention to everything related to health。He combines relevant data to express it，Citizens are highly concerned about their physical health,Health condition needs improvement；Generally speaking，Consumers’ evaluation 188bet game healthy and comfortable experience of space environment is generally low；In addition，Consumers’ perception of indoor air quality experience is generally low。

He said，The first thing that traditional hotels need to improve is aesthetic thinking。Appearance is justice，Future hotels have become delicious、Good stay、Good-looking、A fun complex of life aesthetics。Have personality and good looks、Environmentally friendly decoration is more popular among users，Every operator in the hotel 188bet game must become a "chief aesthetic officer"。

In his opinion，Consumers’ concerns and expectations for hotel hygiene are reflected in，In the long-term trend of coexisting with the epidemic，From the use of more advanced purification and disinfection technology to the refurbishing and configuration of public spaces，The hotel 188bet game will have to adopt a new set of hygiene protocols,Regain the trust of consumers。Consumers’ expectations for hotel space hygiene will continue to rise，The hotel 188bet game needs to win back consumer confidence after the epidemic，Green、Health initiatives must take center stage。

Kuang Zhengsan, 188bet game 3TREES Retail Strategy

Morning round table discussion session，Presided over by Cai Dan, Vice President of China Institute of Architecture, Culture and 188bet game，Revolving around the theme "Post-epidemic will force the hotel industry to innovate and diversify operations"，Sun Wentao, Brand General Manager of Shangmei Life Group、Zhang Baolong, Vice President of Luyue Group、Zhu Mingsheng, Vice President of Kaiyuan Hotel Group, from the sinking market、Analysis of new opportunities in the hotel industry from multiple dimensions such as business innovation，And predicted the market in the new year。

The demand for leisure vacations is rising, and large accommodations are ushering in innovative changes

An obvious feature of consumption upgrading is the rising demand for leisure vacations，This also brings innovation and reform requirements to the supply of cultural and 188bet game accommodation。

In his speech, Li Huihua, founder and president of Jigao Group, took the Shanghai Jigao Tuwowo Parent-child Park, a parent-child leisure vacation project 188bet game suburbs of his city, as an example，Shows the characteristics and advantages of micro-vacation products。Li Huihua said，Jigao’s large-scale projects are all centered around parent-child relationships，Take the parent-child paradise invested and built by Jigao as an example，According to tourist survey statistics，Among users who have applied for an annual card，A mother took her child up to 14 times，Users who have applied for a card for half a year，I went there at least three times。Li Huihua said，The advantage of this type of micro-vacation product is the short development and construction cycle、Low maintenance cost、Low later operating costs，The most important thing is that the construction index covers a very small area。

He revealed，Light-investment non-standard accommodation can be combined with a variety of business formats，For example, study、RV、Camp Education、Chalet、Tent hotel, etc.，At the same time, you can do outdoor activities with parent-child themes，For example, cute pet、Equestrian；Indoor entertainment can include parent-child crafts、Family restaurant、Sketching、Taking photos，Guide secondary consumption。Micro vacation parent-child leisure vacation destination will be an 188bet game trend，Continuously meet the growing needs of parent-child integration。

Li Huihua, founder and president of Jigao 188bet game

Shen Shuaijiang, general manager of Kaiyuan Senbo 188bet game Development Company, takes Kaiyuan Senbo Resort Park as an example，Analysis of the practice model of “bio-friendly resort complex”。He said，With the general trend of consumption upgrading, 188bet game and vacation have become mainstream，The family vacation market is particularly hot，High proportion of parent-child groups，One-stop、High quality、Refined operations have become a new trend in the development of cultural 188bet game and vacation products，Short-distance travel and micro vacations will be the first to resume，There are great development opportunities in the parent-child micro-vacation market。

Shen Shuaijiang said，Kaiyuan Senbo Resort is a 188bet game attempt to meet the current travel needs of Chinese families，“Nature” is the IP of Senbo Resort。At the same time，Shen Shuaijiang revealed，Kaiyuan Senbo combines a hotel with an amusement park，Integrated high-star hotel、Specialized vacation home、Four Seasons Water Park、Large children's paradise、Outdoor development、Multiple business formats such as catering，And manage the park like a hotel，Build it into a leisure-type parent-child vacation destination product，Such a product can create a comprehensive leisure experience environment，Provide guests with the best living and leisure space。

Shen Shuaijiang, General Manager of Kaiyuan Senbo 188bet game Development Company

Zheng Guangqiang, chairman of Xiangban Original House, revealed，From 2010 to present，Xiangban has made many attempts in the countryside，Currently, Xiangban investment and operation management projects span 11 provinces，Main projects include 15 ideal villages、25 original houses、4 Green Paradise、3 tree frogs、2 188bet game and creative parks。

Zheng Guangqiang thinks，The biggest difference between China and developed countries is rural areas，The real obstacle to rural development is integration with civilization - infrastructure + aesthetics + creative people。He said，Xiangban 188bet game have organically grown aesthetic concepts and business iteration/management capabilities，Dream country life；Fully allocate value to the team with "common values ​​+ differentiated experience"。

He also said，B&B is just a starting point，There are actually many roads ahead，But it may turn into a strategy in the end。There are many possibilities in the future，I believe that as consumers continue to come back，As products continue to be launched，There will be more 188bet game product images appearing。

Zheng Guangqiang, Chairman of Xiangban Original House

Afternoon forum session，There is also an important roundtable discussion。Under the auspices of Cai Dan, Vice President of China Institute of Architecture, Culture and 188bet game，Lai Hongbo, founder of Qiansu Technology、Tang Jianming, founder of Xielv Information、Lin Dan, Head of Commercial Department of Jinjiang Hotel (China)、Wu Jun, head of the cultural 188bet game division of Juju Engine (Shanghai), from their respective perspectives，Let’s discuss together in the era of big data，Infinite possibilities of scenarios。