March 30，The 2nd INNOLAB Commercial Space New Species Release Conference and the 5th China 188bet online casino games Accommodation Innovation Forum jointly organized by Zhihui Group and Shanghai UBM International Exhibition Co., Ltd. were successfully held at the Shanghai New International Expo Center。

The theme of this conference is “Immersion in the Future, Infinite Evolution”，Founders of multiple accommodation brands、Gathering place for business executives and project leaders，Discussing the Tao on the same stage，Fully integrate new trends and emerging technologies in the post-epidemic 188bet online casino games market，A multi-level and multi-angle analysis of pain points and opportunities in the accommodation industry，Provide suggestions and suggestions for the iterative upgrade of the large accommodation industry。

Changing consumer trends

Redefining the accommodation 188bet online casino games

The outbreak of leisure vacation travel and the rise of young consumer groups are the two major characteristics of the 188bet online casino games market during the normalization of the epidemic。Facing the rapid expansion of market segments，Deputy General Manager of Hotels and Resorts Segment of Fosun Tourism Group、Huang Zhenglei, managing director of Casa Cook Hotels and Resorts, thinks，The current vacation crowd is from Generation Y，Transitioning to Generation Z or even Alpha Generation，The way of vacation has changed from simple accommodation needs to vacation needs and spiritual needs。Under the influence of the epidemic，Vacation destinations have also changed from overseas travel to surrounding travel、Local travel。

Huang Zhenglei, Deputy General Manager of Hotels and Resorts Segment of Fosun 188bet online casino games Group

Changes in consumer subjects have also led to changes in consumption trends。Huang Zhenglei said，Among the current main consumer groups，90 shows a very high consumption power，The resort 188bet online casino games they pursue is a carrier of cultural community and lifestyle，Hotels must also shift from pursuing decoration and hardware experience to pursuing space design，And the experience of cultural and social attributes。Also，The increase in demand for surrounding tourism will also bring about changes in 188bet online casino games layout。He thinks，In the future, there may be hotels for vacation in the core of the city，This kind of 188bet online casino games is not only for foreign guests，Also for local guests，The importance of meeting local consumption is more prominent。

On the one hand, the epidemic has accelerated the exposure of the low chain rate of my country’s 188bet online casino games industry、The disadvantages of too many low-end facilities，On the other hand, it also brings new investment opportunities。At the meeting，Hu Jun, chief development officer of BTG Homeinn and general manager of the development center, talked about it，The scale of my country’s 188bet online casino games industry is huge，But area、Scale and grade、The product structure and other aspects are not evenly distributed，In management、Service、Brand Building、Chain development、Return on investment、Value drivers and other aspects need to be improved，There is huge room for branding in the 188bet online casino games industry。

Hu Jun, Chief 188bet online casino games Officer of BTG Homeinn and General Manager of 188bet online casino games Center

He thinks，The 188bet online casino games industry is currently in a state where a hundred flowers are blooming，No longer satisfied with simple functional accommodation needs，Especially with the rise of consumer demand for mid-range and above，Need more quality products、Scene。Also，From a 188bet online casino games investment perspective，Large 188bet online casino games groups all start from the front line、New first-tier cities gradually move to second-tier and third-tier cities，Affected by the epidemic，Business formats based on local consumption in third-, fourth- and fifth-tier cities，The recovery of hotels is faster than that of business hotels。Hu Jun said，Local life is a very important link in promoting consumption，BTG Homeinn will also speed up its layout in this field。

With the proposal of rural revitalization strategy，Rural tourism and rural B&B usher in new opportunities，But we still face many constraints。Zheng Guangqiang, Chairman of the Original House of Xiangban 188bet online casino games Group, thinks，The gap between China and developed countries lies in rural areas，The real obstacle to rural development is integration with civilization，Lack of infrastructure、Aesthetic and creative people。

Zheng Guangqiang, Chairman of the Original House of Xiangban 188bet online casino games Group

Original house was established in 2011，is currently the largest boutique B&B brand in China，It started from Mogan Mountain，Now all over Jiangsu、Zhejiang、Sichuan、Yunnan、25 stores including Shandong。He thinks，Different from standardized 188bet online casino games chains，Country B&B with strong local cultural experience。As one of the important starting points for rural revitalization，How to adapt country B&Bs to local conditions，Achieve sustainable development？Zheng Guangqiang said，The store the team is currently working on，Each store has its own IP，The common point is to create a rural boutique B&B based on the "B&B + micro vacation destination" model。

B&B is an entrance，But not the end。Zheng Guangqiang said，The team wants to build a community that combines rural tourism destinations in the future，There are users in this community、Merchant、Customer、Consumer，There are also people who have lived here for a long time。With rural revitalization、Rural tourism and new 188bet online casino games in the post-epidemic era、New destinations and opportunities awaiting arrival，There will be more possibilities in the future。

If you want to ask what are the advantages of the original house，In Zheng Guangqiang’s words, “warmer than a 188bet online casino games，More professional than a B&B”，This warmth comes from natural, considerate and sincere service，And professionalism is whether it is from product creation，It’s still personnel training，Work hard on every B&B，Let guests learn about the original property、Feel the original house and fall in love with it。

As for policy，Yuanshe will continue to pay attention to tourism poverty alleviation and rural revitalization。He thinks，Because of the expansion of the hometown partner project、Resource import、Financial support、Platform empowerment in terms of talent support and other aspects，The original 188bet online casino games has the opportunity to take the lead in the scale of B&B、The road to branding and chain development，Provide reference for the overall development of the homestay industry。

Consumption upgrade trend，Outstanding demand for personalized consumption，Content-based capabilities have become an urgent need for brands。How 188bet online casino games brands use content to create a moat for brand competition？Wen Li, marketing and brand planning director of Shimao Star 188bet online casino games Group said，Brand value by financial analysis、Determined by three dimensions: brand power and brand strength，The growth brought about by channels and advertising mainly affects brand power，And then reflected in the financial analysis，Does not solve the problem of brand strength。And Weibo、WeChat、The development of new media such as Douyin has enriched consumer touch points，The means of acquiring users is no longer limited to advertising，Referrals between users have become an important growth force。

Wen Li, Marketing and Brand Planning Director of Shimao Star 188bet online casino games Group

Based on this，She believes that 188bet online casino games brand establishment and strengthening of cultural attributes should be based on the following four points: 1.Deeply explore emerging cultural conflicts，Create valuable concepts；2.Optimize product，Create consumer touch point memory；3.Making cross-border integration of cultural IP a daily routine，Actively break the circle；4.Establish a brand cultural symbol，Strengthen consumers’ emotional attachment。

The era when content is king

Diverse evolution paths of 188bet online casino games brands

In the "Infinite Evolution" session，Pang Lin, Vice President of Brand Development of Hanting 188bet online casino games, first starts from the perspective of an economical 188bet online casino games，Explain the iterative update logic of public accommodation。Pang Lin pointed out，China’s consumer market can be divided into mid-to-high-end market and mass market，Among them，The market size of the former is 1.400 million people，The mass market reaches 1.1 billion people，Accounting for 80.2%，Budget hotels are still the broadest market。

Pang Lin, Vice President of Brand Development of Hanting 188bet online casino games

Facing consumption upgrade，Pang Lin introduced Hanting’s technology、Design、Innovative measures in services and other aspects。He revealed，Room for improvement based on budget 188bet online casino games，Hanting's future development layout will adopt the "mixed doubles" technique of high- and low-tier cities: encrypting the first and second tiers、Inventory transformation and sinking into the third and fourth tiers、Incremental Deep Digging。

In the current era of increasingly fierce competition in the field of mid- to high-end hotels，How brands seize opportunities？Wang Ziqiao, co-founder and brand CEO of Feng Attitude 188bet online casino games, believes that creating a more futuristic space aesthetic is one of the breakthroughs。He believes that dystopia and cyberpunk are destined to be the main themes of the "future"，That is, through the art of fusion、Humanities、Future，Express a sharp attitude，Hotels can upgrade their brands based on these concepts、Values ​​update and product iteration。

Co-founder and Brand CEO of Feng Attitude 188bet online casino games Wang Ziqiao

More specifically，By differentiating it from pure accommodation 188bet online casino games products，Use advanced products、Operations and Services，Let consumers know a way to enjoy themselves in the future、Clearly identify a future brand。How to create a “future” 188bet online casino games？Wang Ziqiao expressed，The focus is to create a realistic conflict、A cyber-style and futuristic art + 188bet online casino games composite space，Through Space Design、Advanced experience、avant-garde art, etc.，Building a miniature "future city" from 2046。

Compared to budget hotels，The mid-to-high-end 188bet online casino games market ecosystem is richer。Chen Changming, general manager of investment and development of Hampton by Hilton (China), starts from the perspective of a business chain 188bet online casino games brand，Introducing the growth path of mid- to high-end hotels。Relying on the brand and resource advantages of Hilton and Jinjiang，Hampton by Hilton is developing rapidly in the Chinese market，According to his disclosure，As of now，The number of contracts signed has reached nearly 550。

Chen Changming, General Manager of Investment and 188bet online casino games of Hampton by Hilton (China)

Hampton by Hilton is positioned as an international mid-to-high-end business 188bet online casino games chain brand serving business travel elites and parent-child families，For the sinking market that has been quite hot in recent years，Chen Changming said，With the same investment，County-level cities have small market capacity，The profit margin is not high。According to his disclosure，2021，The number of Hampton by Hilton hotels in operation nationwide will exceed 200，The number of contracts exceeded 600，The layout is mainly focused on first- and second-tier cities and renovation projects。

Director 188bet online casino games CEO Zhu Weijian explains how to create differentiated IP from the perspective of lifestyle hotels。He thinks，China’s economy has taken off in recent decades，Middle-class families are also growing，Provides opportunities for the development and innovation of high-end hotels and travel hotels。Facing the huge high-end 188bet online casino games market、Business travel market，What kind of 188bet online casino games do consumers need？

Director 188bet online casino games CEO Zhu Weijian

Zhu Weijian thinks，The Lirui brand’s domestic target customer group is art pursuers、socially active、The emerging middle class with spending power and taste，And trendy lifestyle home。They may not necessarily pay for marble or leather sofas in high-star hotels，But he will pay for interesting things on the journey。He said，To do business for young people，We must seize the next rise of China’s economy、Node for the rise of consumption upgrade，The product must be different。“We will definitely design in the 188bet online casino games、Local culture、Do more in-depth research on investor sentiment，Link these three together，Put it in the 188bet online casino games，Create a different new 188bet online casino games brand business card for each city and each project。”

Li Rui also implanted well-known IP and artist works at home and abroad。According to his disclosure，Li Rui has basically reached a strategic cooperation with a well-known fashion player，Artworks derived from its cooperation will appear in Radisson 188bet online casino games in the future。In terms of track selection，Zhu Weijian said，一、Second-tier cities and new first-tier cities are the new urban tracks defined by Li Rui 188bet online casino games，“With our crossover capabilities on these tracks，The 188bet online casino games price is 600 to 1,000 yuan per night，I feel very relaxed。”

Also focusing on the rural 188bet online casino games track，Ke Yiqi, assistant to the chairman of Shanghai Fengyuzhu Culture Technology Co., Ltd., thinks，The current development of rural B&Bs still suffers from poor accessibility、Pain points such as large changes in passenger flow。To this，The solution is to create a “countryside cultural and creative complex” model。

Ke Yiqi, Assistant to the Chairman of Shanghai Fengyuzhu Culture Technology Co., Ltd.

By introducing excellent works of architects，Injecting 188bet online casino games and artistic elements into the countryside，Do something fun in the countryside、Internet celebrity、Best work，Enrich the functional formats of B&Bs，Improve the supporting services of accommodation。Attract tourists to check in，Draining traffic into rural areas，Creating a visitor economy。She said，It will also be linked with the Tonglu Land Art Festival in the future，Awakening the countryside through art，Art revitalizes the countryside。

Yinmo Resort 188bet online casino games Brand Director Chen Shiying thinks，Resort 188bet online casino games products have obvious off-peak and peak seasons、Traditional horse-drawn tour、Batch homogenization、Pain points such as limited experience in the 188bet online casino games，The 188bet online casino games wants to seize the market，The above pain points must be solved，Instead of just relying on the short-term effects of the holiday economy。

Yinmo Resort 188bet online casino games Brand Director Chen Shiying

She said，The 188bet online casino games in the new era has produced new content，SPA、Spa，Children’s playground and other services allow guests to complete a day’s leisure needs only at the 188bet online casino games，More touches generated。In this context，Let vacationers have a different lifestyle and experience that is truly different from daily life。First，Hotels need to fully optimize our unique destination resources，Resort hotels are usually located near scenic spots，In order to create a unique memory point，The 188bet online casino games needs to be deeply connected with the scenic spot。Also，It is also necessary to optimize the traffic acquisition method，We must consciously innovate。With the rise of staycation，From environment、Humanities、Departure from local culture，Construct a three-dimensional dimension，Only in this way can consumers truly integrate into the local area。