Since entering the summer vacation，Good news about epidemic prevention and control is coming frequently: the new crown vaccine is expected to be available by the end of the year，Beijing Centers for Disease Control and Prevention announces that outdoor activities do not require masks, etc.。With the opening of inter-provincial travel，Beijing’s summer travel peak has arrived as scheduled，The transaction volume of major online travel platforms has also increased significantly。

At the key node of the market’s gradual recovery，Many tourism companies have launched service guarantee plans with the theme of "Safe Travel"。This is the focus of tourism companies from "resources" and "price"，Shifting to focus on consumers’ “needs” and “services”，It is also an inevitable requirement for the high-quality development of China’s tourism industry。Under the "new normal" in the "post-epidemic era"，The definition of "peace of mind" will not only stop at safety and security，Let tourists have peace of mind，Should become the quality and service standard for all tourism products。

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After the outbreak of the “COVID-19” epidemic during the Spring Festival of 2020，The whole country temporarily suspended the operation of all travel 188bet app download agencies and group tours and "flight + wine" products，Domestic and foreign tourism companies have suffered heavy losses。For a long time after that，“War against the epidemic” has become the main theme of people’s lives。

End of March，Some provinces across the country、District、The city has begun to open group tours within the province in an orderly manner based on the epidemic prevention and control situation in the province，After the Qingming Festival and May Day holidays，The tourism industry has ushered in a "post-epidemic" rebound。July，Notice issued by the Ministry of Culture and Tourism，Restarting inter-provincial group tours，Domestic tourism has finally come to a good time for comprehensive revitalization。During the market recovery period，Travel platforms that compete fiercely on weekdays，They all focused on the same theme - Anxinyou。

April 1，Meituan announced the launch of the 3-month “Safe Travel Festival”。Early July，Mafengwo launches the "Safe Travel Strategy" campaign，For scenic spots that meet the standards of "safe travel"、Content and travel entertainment products are marked，Provide tourists with the latest information during the epidemic、The most comprehensive travel information reference and safety service guarantee，So far, there are “Safe Travel Guide” and “Safe Travel” products for tens of thousands of scenic spots。End of July，China CYTS Travel、Zhongxin Travel、Shanghai Chunqiu、Shanghai Ctrip International Travel Service、Guangzhou Guangzhi、Shenzhen New View、Hubei Kanghui、Hainan Yehui、Suzhou Cultural Tourism and many other well-known travel agencies followed closely，Joined with Ctrip to release the "Self-discipline Convention and Initiative for Safe and Secure Group Travel 188bet Online Sports Betting and Casino across Provinces"，Proposed override line before、Service standards for each link in the industry，And launch domestic travel products with the Safe Travel label。

Accordingly，The "Safe Travel" product on the market has become a must-have product on major travel platforms。In Mafengwo’s “Summer Travel Carnival” in August，Anxinyou products have become the best among promotional products in the same period，The trading volume is significantly higher than other similar products。Data released by Ctrip，Since the opening of inter-provincial group travel，“Anxinyou” product booking volume increased by 50%。

From resources to services, the core of competition in the tourism market shifts

Travel companies’ concern for “safe travel”，Support from practitioners’ keen market insights and tourism big data。The “New Tourism in the Post-Epidemic Era—Report on Travel Consumption Changes of Generation Z” previously released by Mafengwo showed that，Under the epidemic，The travel expectations of Chinese tourists (especially young tourists) have not dropped significantly，But even adventurous young tourists，The demand for travel safety has also increased significantly。Data display，Before the epidemic 86.96% of "Generation Z" are willing to experience local specialties and snacks at the destination，“Fly House” has almost become one of the synonyms of personalized tourism；But after the epidemic，The proportion of tourists choosing these snacks dropped sharply to 35.28%。Based on this insight，Ctrip、Mafengwo and other tourism platform companies responded quickly，Linkage with the upstream supply chain，Introduced a series of safeguard measures for "safe travel"。

From "group tour" to "free travel"，Chinese tourists’ requirements and expectations 188bet app for travel have increased。In an era when "group tours" are absolutely mainstream，“Low price” was once the magic weapon to win in the competition in the tourism market，Some destinations even have “zero negative tour fees”，Operators sell travel products to consumers at very low prices，Ultimately rely on shopping points to "rip off customers" to recover costs and profits。Such unreasonable sales behavior stems from the opacity of tourism information。

Afterwards，The rapid rise of platforms like Mafengwo, which was the first to focus on travel guides and “free travel”，Helping tourists break information barriers，Tourists’ demand for travel has gradually shifted from low prices to more in-depth experiences and gameplay。Present，The epidemic has brought deeper thinking to the tourism industry: if "safety" has become one of the important considerations in tourism consumption decisions，How should travel companies better meet user needs？

The answer is: tourists not only need safe travel entertainment products，We need more good travel guides。Tourism companies are obviously aware of this，Their concern for “peace of mind”，In response to the new needs of the tourism market。

For tourists，Reassuring travel guide，Contains timely epidemic prevention information，There should also be more travel inspiration suitable for the "post-epidemic era"。On Mafengwo’s platform，Beijing、Shanghai、Chengdu、Under popular destinations such as Chongqing, scenic spots marked with "Safe Travel Guide" have already been presented to users。Through these pictures, texts or videos，Visitors can not only learn about the food and scenery in this scenic spot，You can also see first-hand news about epidemic prevention。Not only that，Since the epidemic，Outdoor scenes 188bet Online Sports Betting and Casino are safer、A more private travel experience becomes a highly sought-after approach。When young tourists see Starry Sky B&B、The beauty of desert camping，They are no longer obsessed with the hotel’s star rating and brand。

("Anxinyou Guide" and "Anxinyou Products" on the Mafengwo platform)

Looking at the service industry from tourism，The overall recovery requires consumers to have "peace of mind" first

More than tourism，The catering and other service industries are also recovering with the effective advancement of epidemic prevention work。The concept that diseases come from the mouth is deeply rooted in the hearts of ordinary people，Consumers have higher requirements for “safety and security” in the catering industry。

Initial stage of the epidemic，Meituan and Ele.me both launch contactless “safe delivery” services，Illegal upgrade of service standards for safe delivery in the future，From the beginning, simple "no contact"，Later to merchants、Health tracking of delivery staff，Every item is implemented to give consumers enough "peace of mind"。

(Meituan Takeout Safe Card)

Industry analysts believe，Under the epidemic，The trend of consumption upgrading is still unstoppable。“High-quality products and services” are the carrier of consumption upgrading and high-quality development of the service industry，Rich and timely service information，is an important motivation for consumers to make consumption decisions。Whether it is tourism、Catering industry or other service industries，Start from the real needs of consumers，It is the top priority of recovery。