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As the epidemic improves,The tourism industry is also gradually recovering,As a well-known 188bet sports betting group in China, Huazhu,Hanting, its main budget 188bet sports betting, also set higher goals on the occasion of the brand’s 15th anniversary。August 18,Hanting 3.5 Northwest’s first flagship store opens in Lanzhou,This also means,Hanting has another son in the northwest region。For the future development of Hanting,Hanting CEO Xu Haochun said in an exclusive interview with the media,In the future, Hanting will further expand its presence in third-, fourth- and fifth-tier cities,Even go deep into county-level cities,And plans to expand the number of hotels to 10,000 in 2028。This means,The number of Hanting hotels will expand to about four times in the next eight years。simultaneously,In order to expand the market,Han Ting also keeps making moves,We have launched 3 new products this year.5 version and 2 more suitable for renovation of old stores.7 version to win franchisees。In Xu Haochun’s view,How to help franchisees quickly "recover" after the epidemic,It has also become a key step for Hanting to consolidate its leading position in the industry。
Plan to open 10,000 stores in 8 188bet sports betting
As the budget 188bet sports betting with the largest number of stores under Huazhu Group,Hanting on its "15th birthday",Propose a bigger and further goal - 2028,10,000 stores opened nationwide。"Currently, Hanting has about 2,600 hotels across the country,And Hanting 188bet sports betting will expand at a rate of 800 hotels signed annually。”Talk about future expansion plans,Xu Haochun expressed this。
The main markets for expansion are no longer just first- and second-tier cities,Sinking is Hanting’s main strategy for 188bet sports betting expansion。Xu Haochun said,60% of Hanting’s recently built hotels are mainly concentrated in third-, fourth- and fifth-tier cities,Even some county-level cities,Especially some county governments、Hospital、Commercial streets and other places。
In fact,Expansion plan for Hanting 188bet sports betting,Founder of Huazhu Group、Chairman and CEO Ji Qi mentioned it at the "Huazhu World Conference" in December 2019。At that time,Ji Qi pointed out,Huazhu’s hotels will reach 10,000 in 2022,And we want to open the economical brand Hanting to every county。Today,“Wanjia Denghuo” is not just about the number of hotels under Huazhu,The future Hanting will also realize "thousands of lights"。
Actually,As early as 15 years ago,August 2005,When the first Hanting 188bet sports betting Kunshan Railway Station opened for trial operation,Not many people realize it,This 188bet sports betting brand will one day develop to the scale it is today。Besides,In the budget 188bet sports betting market at that time,We also have two major rivals, Home Inn and 7 Days, that entered the track earlier。Only less than 7 years followed,Hanting has opened more than 1,000 hotels in more than 150 cities across the country,And the layout includes Xinjiang、Most provinces in China including Tibet。Hanting has since embarked on the "fast lane" of expansion。
Hanting 188bet sports betting 3.5 under innovation
Although we are making great progress on the road of expansion,However,In the development in recent years,Not everything is smooth sailing for Hanting 188bet sports betting。2016 is considered a watershed moment for budget hotels in the industry,Hanting encountered a bottleneck this year。Afterwards,With the continuous expansion of mid-to-high-end 188bet sports betting brands in the market,The number of hotels also increased,Market competition has become increasingly fierce。Under the siege of many 188bet sports betting brands,How to stand out has become a question that Xu Haochun keeps thinking about。What’s more,Next 8 years,We still need to achieve further goals。
“This requires Hanting to constantly seek updates on franchise products,”Xu Haochun thought,“To make Hanting 188bet sports betting, we must not only optimize the existing inventory,We need to accelerate the expansion of new stores,Obviously new products have to stand out。”
According to Xu Haochun,Since this year, Hanting has launched a higher upgraded version——3.Version 5,The cost of a single room in this version is 7.90,000 yuan,RevPAR (the average actual operating revenue generated by each room available for rent) is 40-50 yuan higher than the old version,The expected investment return period is four years,Even some projects 3-3.The investment cost can be recovered in 5 years。Currently Hanting 3.5 version stores are being promoted nationwide,This product will also become the main force for Hanting to expand the market in the future。simultaneously,In order to update some old stores,Hanting also launched 2.7th version thousand store renewal and upgrade plan。It is reported,In this plan, franchisees only need to spend the renovation cost of a single room 2.70,000 yuan can complete the store update。Currently 2.There are already 400-500 refurbished stores of version 7 across the country,will more effectively help franchisees increase 188bet sports betting revenue。
2019July, Hantinglaunched the latest 188bet sports betting version at that time3.0, 188bet sports betting versionAlthoughatSpace of budget 188bet sports betting、Scale、Hardware facilities, etc. are limited by the objective conditions of the property,But Xu Haochun revealed,Upgrade to3.After version 0, many facilities in the rooms of Hanting 188bet sports betting have been set up in accordance with the standards of star hotels。Today3.188bet sports betting 5 has even surpassed the standard in some aspects。
For the constantly updated Hanting 188bet sports betting,Xu Haochun also said,Although Huazhu Group owns many 188bet sports betting brands,However, Hanting’s positioning of Huazhu is still a budget 188bet sports betting,And we must continue to lead the industry、Set the benchmark。In order to protect the interests of franchisees,Hanting also has a policy to protect stores in close proximity,To avoid competition between two Hanting hotels due to opening too close to each other。The group will also conduct detailed inspections on opening stores,And give suggestions on whether to open a store based on the customer flow in the same area。
Let the 188bet sports betting return to the essence of service
As the pace of expansion gradually increases,Frequent health problems have also become a hurdle that budget hotels cannot get around。In recent years,The issue of linen in budget hotels has been frequently reported in the press,Some people even think,The 188bet sports betting industry seems to have become a blind spot for health issues。
In view of this problem in the industry,Xu Haochun said frankly,Hanting currently conducts strict audits on all suppliers,For washing,We require all store managers to inspect the washing site,Includes laundry supplier’s business license、Work and testing process、Clothing of laundry workers, etc.,And all of these must be photographed。simultaneously,Huazhu Group will also randomly inspect linen products,Requires random linen samples to be sent to the headquarters for testing。In addition,The group also has an operation quality inspection department,Inspect 188bet sports betting hygiene。
“The reason why we treat hygiene issues so strictly,The main reason is to make guests feel at ease、Have a safe stay。”Xu Haochun said,188bet sports betting health and safety is the bottom line of the 188bet sports betting industry,It is also the basis of 188bet sports betting services,If the franchisee cannot do this,We will also terminate our cooperation。In recent years,Hotels in the market are also beginning to become more intelligent,Technological products derived from this are also emerging in endlessly。Previously,Many hotels are beginning to equip AI robots,Even replace some manual services。For the application of Internet technology,Xu Haochun said,Hanting will also pay attention to new trends in the current market every year,Which new technologies are more popular,For example, there are many smart home sectors operating in the market recently,Make guests’ check-in more convenient。“Hanting only operates mature technologies。There is a big difference between mature and so-called "latest" technology,Mature technologies tend to be more stable,This means that its cost is relatively low,The purchase price is relatively low,Applicable to budget hotels。And the most "latest" technology is not only poor in stability,At the same time, the price is relatively high,So the 188bet sports betting will pass these prices on to the customer,In this way, there is no sense of experience and lack of cost-effectiveness。In the final analysis,What hotels ultimately want is the experience of products and services。"Xu Haochun explained。
Xu Haochun also said,Since this year,The epidemic has indeed had a great impact on the 188bet sports betting industry,However, regardless of the current occupancy rate of Hanting 188bet sports betting,RevPAR is still recovering steadily,The current occupancy rate has returned to around 80%-85%,With the recovery of business travel business in the future,188bet sports betting performance will further improve,The future is still worth looking forward to。
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