Spacious and simple lobby、Natural atmosphere lighting、Ergonomic furniture design、Self-service check-in + intelligent robot、Retro Internet Celebrity Breakfast...Enter Hanting 188bet app download Shanghai Hongqiao Airport New Store，Scenes that come into view，Refreshes people’s traditional understanding of Hanting 188bet app download。Although everything from the "hardware" environment to the "software" services is completely new，But what remains unchanged is the affordable price of about two to three hundred yuan，This is the latest Hanting 3.5。

The interview with Hanting Brand CEO Xu Haochun was held at this 188bet app download。This period，Xu Haochun’s schedule is very full，Almost not in Shanghai，I spend most of my time traveling across the country to visit stores，Hike the mountain with local store managers，Inspire the team in this way、Build morale。The epidemic has caused a double blow to the 188bet app download industry from the demand side and the supply side，The 188bet app download industry is in difficult times。However，There is always an opportunity in a crisis，Hanting has not slowed down its progress，Instead, continue product iteration，Officially launched on the occasion of the company’s 15th anniversary3.5 version product。August 18，After Chengdu，Hanting officially opens its first store in the northwest in Lanzhou 3.5 flagship store，Accelerate the national strategic layout。

“To be frank，188bet app download is the only way for brand management and growth。If there is no continuous research and development of products，Hanting may have fallen long ago。"Historical experience and lessons have allowed Xu Haochun to always maintain a sense of crisis，In his opinion，Be a brand，Not only depends on its life cycle and existing scale，Continuous product research and development and innovation are the driving force for the long-term survival and development of the brand。“China has a huge consumer group and consumer market，Budget hotels have broad development prospects，Hanting will not give up 188bet app download field in the future，Not only must we keep going，More importantly, we must do a better job。"Xu Haochun said。

Provide "affordable" 188bet app download for most people

Economist Joseph Schumpeter once said: "The greatest value of capitalism is not to give the queen more stockings，But let female workers in the factory afford stockings。”188bet app download sentence deeply influenced one of China’s serially successful entrepreneurs，Ji Qi。

Adhering to this original intention，Ji Qi in his third entrepreneurial venture，Huazhu 188bet app download Group was established。Among them，Hanting is the first brand of Huazhu 188bet app download Group。2005，The first Hanting store opened at Kunshan Railway Station。

"Han" is taken from "There is Han in Weitian" in "The Book of Songs"，originally refers to the Milky Way、Universe，Also proud of the prosperous Han and Tang Dynasties。"courtyard" means courtyard，gives people a quiet and beautiful association。At any time，All made for Chinese people and suitable for anyone，Anywhere，The pioneer of national hotels where you can be satisfied with your stay at any time，188bet app download is Hanting’s long-standing vision。

At first，Most people’s concept of business travel accommodation is still in small hotels or guest houses，With Hanting、7 days、The birth of brands such as Home Inn，People find that although the rooms in this type of 188bet app download are not large，But clean、Tidy，Has uniform decoration and linen，The key is that the price is not expensive，Even in Beijing、Shanghai and other first-tier cities，Only two to three hundred yuan。Since then，Budget hotels have begun to enter the lives of the public，The entire industry has also ushered in a period of rapid development。

As one of the founding team members of Hanting，Xu Haochun has been following Ji Qi，I know that he is a person who pays great attention to details。“He has maintained the habit of visiting stores，Strictly control the details of the 188bet app download，You even have to ask what brand the sanitary ware is in the bathroom in the public area，It is to provide 188bet app download guests with better facilities，Maintain a clean experience。Really very attentive，I learned a lot from him。"Xu Haochun said frankly。

In addition to frequent store visits，Ji Qi always goes to different hotels to experience every time he goes on a business trip，Always bring a notebook and ruler，Every time you visit a 188bet app download, measure and record the dimensions of various facilities inside it，Continuous accumulation in the industry，Compare and improve products and services，Continuously improve customer satisfaction with Hanting from our own experience。

Details determine success or failure，Reflected on products and services，Hanting has created many firsts 188bet app download industry: for example，188bet app download era before wifi，Hanting took the lead in using 3.5m extra long network cable，Allow guests to "lay flat and surf"；When most hotels still provide hot water for a limited time，Hanting has hot water online 24 hours a day。In addition，Han Ting has prepared both hard and soft options、Airy bread pillow and feather silk cotton pillow with different fillings，One-hour self-service laundry and drying，One city’s special local breakfast, etc.。While maintaining the average price of two to three hundred yuan，Hanting truly solves consumers’ pain points，It makes people feel worth it。

“We hope 188bet app download brand can really focus on the guest experience，So we must maintain product innovation，Only in 188bet app download way can 188bet app download brand survive。"Xu Haochun said，Hanting doesn’t want to be an internet celebrity，Can’t make trendy brands，But create value around customers，Provide universal products for most people。

Accelerate 188bet app download upgrade and iteration, adhere to rational investment return

In recent years，As competition intensifies in the 188bet app download，The comprehensive costs such as labor rent, energy consumption, etc. continue to rise，Product aging，Changes in customer consumption needs and many other factors，Resulting in the increasing saturation of the 188bet app download，Profit margins are being squeezed，Facing an inflection point in development，The overall dividend of the industry will be gone forever。

Facing many challenges，Hanting begins to accelerate the iterative upgrade of products and services。188bet app download2018 to present，Hanting has launched 2.7、3.0 and 3.New product in version 5，Complete quality transformation and upgrade from multiple dimensions。Especially the newly launched Hanting 3.5，Not only continues the affordable price，Also inherits the brand’s advantages in efficient service，Further upgraded the 188bet app download’s self-service functions。Currently，Hanting has adopted Huazhanggui’s self-service processing equipment、Welcome/delivery robot、Self-service luggage locker、Various intelligent service equipment such as self-service vending machines，Comprehensive optimization of guests’ experience in the 188bet app download，It also saves the operating costs of the basic server，And free employees from trivial and repetitive mechanical tasks，So that we can devote more energy to understanding the personalized needs of guests，Provide more diversity、Detailed and humanized service。

"Hanting's 2.7 version，It is very efficient，Conducive to stock renovation and renovation of old stores，Average cost per room 2.70,000 yuan；Hanting 3.0 is more catered to the consumption concepts of young people，The average cost of each room is about 70,000 yuan；Hanting 3.5 was highly praised by everyone after it was launched，But in our opinion，It has not yet fully achieved the desired effect and full iteration。Next，To achieve complete industrialization and modularization of products，Our vision for the future 4.0 still has expectations。"Xu Haochun briefly described the division of labor and functions 188bet app download three versions，He pointed out，Hanting does not want to make the product so complicated，But based on the current situation 188bet app download company’s size, we must be realistic and realistic，Completely unified product solutions can easily give people the same stereotype，Not conducive to later profits。

As of now，In nearly 2,500 Hanting stores，2.The 7 version accounts for four to five hundred companies， 3.Not many version 5 is actually open，Most of them are 188bet app download preparation stage，The next product series will be Hanting’s main promotion。According to Xu Haochun，Hanting 2 188bet app download next two years.The proportion of versions 7 or above must reach more than 75%，People will have a new understanding of Hanting。

Xu Haochun thinks，Hanting 2.The significance of version 7 is very important nowadays，It has won the recognition of many customers and investors。Because low cost means low selling price，188bet app download not only ensures efficient investment for franchisees。It also allows customers to experience the cost-effective product experience。It’s worth noting，Compared to the old version，Hanting 3.5’s revenue per available room (RevPAR) increased by forty or fifty yuan。"Market recognized，We should persist，So Hanting has been able to maintain a rational return on investment since its establishment。Because we don’t want to mislead others，We will never turn Hanting into a financial investment product。" he emphasized。

“I’ve known Ji Qi since 2002，Where is he going，Wherever I go。The first local Hanting opened in West Lake, Hangzhou in 2006，Business is very good after opening，Recovered in less than a year。" Zhang Peisong, the first franchisee of Hanting, recalled，Have done catering before、Clothing，No 188bet app download is as stable as this。Later，Many franchisees in Zhejiang came after visiting his store，One after another choose to join Hanting。

Hanting’s decoration and operating costs are at the lowest level of the industry average，And RevPAR is at the top of the industry，Joining Hanting can gain strong profitability in the industry，188bet app download is the most important advantage，It is also the key to gaining the favor of investors。Other than that，Charging model that shares risks with franchisees、Win-win franchise concept，These are Hanting’s unique franchise advantages。“The franchise fee is a trivial matter，The most fundamental thing is to look at the overall return on investment。" said a Hanting investor，Although Hanting is a late start company in the industry，But always have a deep insight into consumer needs，Continuous product iteration and innovation，Currently the highest RevPAR in the industry，188bet app download proves that 188bet app download team has unique competitiveness。

Adhere to the "three highs and three lows" to create a benchmark for economical 188bet app download

The epidemic has profoundly affected the tourism and 188bet app download industry，Small and low-end hotels with insufficient capital chains are facing closure and transfer，This will bring opportunities for reshuffle and adjustment to the industry，Thus concentrating resources on high-quality brand enterprises。

According to China Hotel Association and Yingdie Consulting、In the "2020 China Hotel Group TOP Report" jointly released by Beijing Foreign Affairs University，Hanting ranks first among China’s economical hotel chain brands，In the 188bet app download，Hanting has become the largest single-brand hotel in China。In addition，With the resumption of inter-provincial team travel and the arrival of summer，The recovery situation of domestic tourism industry continues to improve，The overall occupancy rate of Hanting nationwide has returned to about 85% of the same period last year，Operation performance continues to lead，RevPAR has increased by 7~8% for two consecutive years。

"Currently，All other Huazhu brands performed very well，But the performance was the most stable during the epidemic、The most powerful，The most stable one is Hanting，188bet app download even led the entire Huazhu Group back on track，Restore normal operating status。"Xu Haochun said，Hanting has always insisted on high efficiency、High return、Good looks、Low investment、The "three high and three low" strategy of low selling price and low risk，Won’t do anything offside。Under the epidemic，Highlights the brand’s stress resistance and stability。

Starting from 2016，The growth of traditional budget 188bet app download chains has begun to decline significantly，Especially the chain market in first- and second-tier cities is close to saturation。However, the vast number of third- and fourth-tier cities，The market for budget hotels is still in urgent need of products，The market competition has just begun，There is still a lot of room for growth in the next few years。Market channels sinking，Seize the 188bet app download brand industry upgrade opportunities in China’s urbanization process，It is also an effective way for economical 188bet app download chains to get rid of sluggish growth。

At the 2019 Huazhu World Conference，Ji Qi proposed to achieve the scale of 10,000 stores in 2022，The 188bet app download will sink from the first and second tiers，From East China to the whole country。Hanting also has its own goal，By 2028, Hanting will exceed 10,000 households。

“Hanting has accumulated a lot of management talents，At the same time, the distribution is relatively the most extensive。Based on its own cost and selling price，Easier to succeed，It is also more suitable to do 188bet app download。"Xu Haochun said，The scale of Hanting is mainly based on domestic development，While expanding the sinking market，We will continue to consolidate our advantages in the first and second tiers。Unless there are good partners and opportunities，At least for now，Hanting will not go international easily。

The proportion of my country’s huge middle-income group continues to increase，Consumption upgrades and high-end transfers drive demand growth for mid-range hotels，The resources of the leading hotel chain group tend to be upgraded to the market of express hotels and many other factors，Leading the mid-range hotel market to maintain rapid development。In contrast, the prospects of the 188bet app download are looked down upon by the outside world，Some brands are also accelerating their departure。

To 188bet app download，Xu Haochun speaks out，I did have the thought of giving up，But budget hotels are still the most basic in serving society、The most common mass consumption，The market will become bigger and bigger in the future，Hanting will not lose 188bet app download market。he added，After fifteen years of development，Hanting has taken an advantage in the field of budget hotels，Just because others don’t do it or don’t want to do it，Hanting must not only keep doing it，We must make it bigger and better。

"From now on，We no longer emphasize national hotels，We provide budget hotels，This market space is huge enough，We are proud of this。"Xu Haochun thinks，The budget 188bet app download industry is still the most mature in the world、The largest market。Today，No one in China seems willing to build a budget 188bet app download，Let Hanting do it。"We still judge，Competitors are smart enough，Because of Han Ting’s behavior，They will definitely return，Work with Hanting to re-establish this industry、Do well in this field。”

In Xu Haochun’s heart，No matter the past、Present and future，Hanting’s goal is always to become an industry benchmark。Hanting has nourished many brands within Huazhu，But today Hanting must start to feed itself back，You must return to your original intention before doing 188bet app download。“I dare not say how many years the Han Dynasty can last，But we hope it will always be there。" he said。