As a business hotel that has established strict design and service standards globally，Hilton has always been the first choice hotel for business travelers who pursue consistent service standards，However，Nowadays, customers’ requirements for service standardization are slowly weakening，On the contrary, I was impressed by some personalized services。

Also, StarwoodCEO Adam AronAlso admitted,Sheraton is an old brand of Starwood Group，Relatively old in terms of positioning and service，Service quality is poor in some aspects。

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In 2008，Starwood Group launches Link@Sheraton lobby business center。At that time，The concept of social networking is considered quite innovative，Turn the relatively traditional hotel business center into an open social place。After,Starwood Group has 188bet Online Sports Betting and Casino spent US billion on a series of project renovations around the world。 But most Sheraton hotels around the world still insist on conservative decoration materials，In terms of design selection, some unchanged decoration elements from the past are still used。Same，Sheraton Hotel is also conservative in integrating with local dining habits。

Meanwhile，Most of the hotel industry has become more localized in design and food and beverage product selection。The "Sheraton 2020 Plan" aims to change Sheraton culture。Starwood Group’s excessive manipulation to relax its global brand standards，Give owner representatives and hotel executives more flexibility，In order to integrate the hotel's service elements into some local folk customs，Enable customers to feel the local customs more。

2. It’s time to change

The purpose of the “Sheraton 2020 Plan” is to reposition the Sheraton brand。Sheraton South America&Dave Marr, Vice President of Westin Brand,Hotel design elements need to be changed,Because standardized and unified design elements may not be able to attract tourists to the destination，So it is necessary to add local cultural elements into the design，This will prevent guests from feeling as if they are entering the same hotel in the United States and China。

At the same time，Sheraton Hotels launches a new 188bet Online Sports Betting and Casino initiative in food and beverage called "Matching",Sheraton is looking for third-party partners in the market，This partnership can inject a large creative element，Can bring about overall improvement in customer experience。For example, introducing local chefs，Create authentic local food for guests。Dave Marr added，They saw the “pairing” concept attracting local guests,Creates a strong social element。Through these social factors，The hotel brand image will be subtly conveyed to the hearts of customers。

Marr also introduced，Previously, the design and decision-making for overseas brands took place in Stamford, the Starwood headquarters，Now in order to design a hotel that is more suitable for the local cultural atmosphere ,Hotels are more interactive with local markets than in the past。

 One of the key points of the "Sheraton 2020 Plan" is that the products provided by the hotel must fully consider the real needs of customers，So what hotels need to do is understand the customer habits in every region of the world，Communicate with them more。Because there is no one-size-fits-all standard in the world。

3. Image promotion and detail improvement are equally important

Starwood launches new high-end luxury Sheraton sub-brand，Create a new, more modern and flexible image。No hotel has announced its 188bet app decision to switch brands because it has not yet signed a contract with the owner

In order to promote the new brand image, the hotel’s official website will launch a US$100 million online marketing campaign in July。The "Sheraton 2020 Plan" launch page shows the updated visual effect of Sheraton embracing youth。This campaign helps capture the attention of Sheraton’s lost customer base，Consolidate Sheraton’s terminal market share。

But so far，It gives the impression that Sheraton is just preparing to spend heavily on marketing，But there is no change in specific service details。

However，I think if the hotel does not change the experience details，It is difficult to get recognition from customers。At present, no hotel has announced its 188bet app decision to switch brands because it has not yet signed a contract with the owner。

However, we can see that the old-fashioned Sheraton can actively interact with customer marketing，It’s a good thing for consumers。Besides, Sheraton’s sister brands are like W Hotel，Le Méridien，Aloft、St. Regis relies on Starwood Group, which has the reputation of "gorgeous brand studio"，Everyone has created content marketing activities with great market influence，It’s no surprise that Sheraton benefits from this。At least the hotel can make changes for customers，This is what consumers 188bet online sports betting want to see。(Compiled from Skift)