Going abroad for shopping is blocked due to the epidemic，On the contrary, it brought about a booming return of domestic luxury goods sales。

Bain Consulting Data Display，Chinese consumers spent more than 500 billion yuan on luxury goods abroad in 2019，The luxury goods market in mainland China is approximately 30 billion euros (approximately RMB 234.5 billion)，There is a lot of room for consumption to return。

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Ms. Zhang, who often travels to and from Hainan due to work, told the 21st Century Business Herald reporter，Although I buy luxury goods every year、The demand for beauty and daily chemical products is not small，But I still prefer to buy when going abroad，On the one hand, it is because the completeness of goods in Hainan Duty Free City is different from that in Europe；Purchasing experience on the other hand、The professionalism of tellers also makes them more inclined to purchase overseas。But this year due to the epidemic, I returned to Hainan to buy。

Luxury goods are not only popular in duty-free shops in Hainan，The day when Hermès in Guangzhou Taikoo Hui was renovated and opened after the epidemic in April，Sales exceeded US$2.7 million，Reached 19 million yuan，Even still out of stock。

This performance is not only considered to be one of Hermès’ highest single store sales in China，Set a new high performance on the first day of the opening of the brand’s 188bet online sports betting new stores across the country，Especially in the context of the global downturn in luxury goods，A shot in the arm for the luxury goods industry。It also revitalizes the depressed physical retail industry。

Despite unprecedented opportunities and popularity，But whether it can become the real "turning point" for the "turnaround" of domestic duty-free shops and physical retail industry is still controversial。

For luxury goods sales，Tax-free license is a scarce resource，It is also a huge market channel。Currently，There are only 7 domestic companies with tax-free licenses。respectively free of charge、Rishang Duty Free、sea free、Zhuwu、Deep Free、Cream service、中秋。

Among them，China Free、Sunshine Tax Free、Free shipping is a subsidiary of China International Travel Service。China International Travel Service’s market share exceeds 80%。

There are generally three types of duty-free shops with duty-free licenses，Airport Duty Free Shop、Duty-free shops in tourist areas and duty-free shops in urban areas。

The airport duty-free shop is very profitable。For example, Rishang Duty Free which specializes in airport business，Cumulative retail sales reached nearly 3 billion yuan in half a year。Duty-free shop in tourist area，Because tourists have a strong desire to buy，The income is also very good。According to Haikou Customs statistics，May Day holiday，The sales of 4 duty-free shops in Hainan increased by 28% year-on-year.1%。Previously，The country has significantly relaxed the duty-free shopping policy on Hainan’s outlying islands，Releases a positive signal for the duty-free market。

But the unavoidable reality is，Despite the continuous relaxation of domestic policies，However, it seems that it is still difficult 188bet online sports betting for domestic duty-free shops to become the first choice for consumers who are qualified for outbound travel。

Previous survey data shows，About 37% of Chinese consumers’ overseas consumption occurs in duty-free shops，Including domestic and overseas airport duty-free shops、Overseas duty-free shops in the city。Take the Korean duty-free market as an example，Scale of 140 billion，70% contributed by the Chinese。Currently，Chinese consumers only spend 9% in duty-free shops in China’s airports。

Consumers who have long-term business trips abroad told a reporter from the 21st Century Business Herald，The difficulty in returning to domestic duty-free stores to purchase is mainly due to the shopping experience and completeness of the goods，In fact, there are many popular products，日上、DFS has done lower than some in Europe、Japanese and Korean prices，But I am still used to buying from overseas airports，On the one hand, it’s because the shopping experience is relatively good，Invisible benefits such as free samples make it difficult to change past consumption habits。

Duty-free shops in the city may become a "breakthrough"

Methods to stimulate the development of duty-free shops in the country，Every country has its own unique strategies，The popular duty-free shop business in South Korea adopts the business model of “purchase in the city + pickup at the airport”。

In recent years, as the luxury goods industry has begun to shift to online sales channels，188bet online sports betting for domestic duty-free shops，Future competitors are not only overseas duty-free shops，It is also a variety of luxury goods e-commerce。

In order to seize the domestic market，Policy-level support continues，The development of duty-free shops in the city has also become a trend，It may become a new breakthrough。

According 188bet app download to Beijing Municipal Bureau of Statistics、Data from the "Beijing Statistical Bulletin on National Economic and Social Development in 2019" released by the Beijing Survey Team of the National Bureau of Statistics，Beijing received 376 inbound tourists in 2019.90,000 people，320 foreign tourists among them.70,000 people、Visitors from Hong Kong, Macao and Taiwan 56.20,000 people。Size of Beijing Airport Duty Free Shop、Product types are limited，If more duty-free shops are opened in the city, tourists’ choices can be increased，It can also improve the convenience of shopping。

On the other hand，Duty-free shops in the city are also "on the verge of stimulating the revival of the department store industry"。

During the epidemic，The number of international flights has been significantly reduced，The number of tourists traveling abroad has shrunk severely，The "big market" of overseas consumption is temporarily frozen。Want to bring goods back home from overseas duty-free shops，becoming relatively difficult。The country vigorously promotes consumption，Promote economic growth，The return of “duty-free shop” business has also become an opportunity for the domestic department store industry。

March this year，With the consent of the State Council，National Development and Reform Commission、Central Propaganda Department、23 departments including the Ministry of Education jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement to Accelerate the Formation of a Strong Domestic Market"，The text specifically mentions improving the city’s duty-free shop policy，The tax exemption policy for Chinese citizens leaving the country is expected to be implemented within the next two years。City stores will divert 188bet online sports betting some outbound duty-free purchases，It will also increase the conversion rate and bring about increment。

CITIC Construction Research Report Analysis，If the limit is 8,000 yuan each time，The total tax exemption in Beijing is expected to be about 13-14 billion yuan in 2021，The incubation period of duty-free shops in the city accounts for about 20% of the total tax exemption，The duty-free shop space in Beijing in 2021 will be approximately 2.6-2.8 billion yuan；Estimated in 5 years，Duty-free shops in Beijing will account for about 40-45% of the total tax-free amount。2024，Beijing’s total tax exemption is expected to reach 27 billion yuan，The sales volume of duty-free shops in the city is about 10.8-12.2 billion yuan，Benchmarking Sanya Duty Free Shop，Assuming net interest rate of 13%，The net profit of duty-free shops in the city is about 1.4-1.6 billion yuan。If the limit is 15,000 yuan each time，The price per customer is expected to increase by 25%。End of 2024，Beijing’s total tax exemption is expected to reach 33.7 billion yuan，The sales of duty-free shops in the city amount to approximately 13.5-15.2 billion yuan，Net profit about 17.5-2 billion yuan。

Duty-free shop in the city，Can bring more diversity to department stores、Rich international brand resources，The scarce tax-free policy can bring about price competitiveness that is different from traditional channels，It can also continue to bring mid-to-high-end target consumer groups from outside the region to department stores。

*Source of this article：21 Economic Network, Author:Tang Weike, original title:《Reporter’s Observation｜Can domestic duty-free shops make a comeback?》.