The National Day holiday has just passed，The price of tourism products has plummeted，This also attracted the attention of many consumers。October 11，Beijing Business Daily reporter found on multiple travel booking platforms，Compared to holidays，Air tickets to many popular tourist destinations、Hotel prices dropped significantly，The price reduction of some products even exceeds 100%，And sufficient quantity。Industry insiders estimate，Judging from the current price trend of tourism products，Travel prices are expected to drop again in November。In addition to playing "discount cards" to attract customers，Various travel platforms are also targeting the needs of tourists in autumn and winter，Launch hot spring、Popular products such as skiing，A competition for the tourism off-season market has begun。

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Beijing Business Daily reporter learned about this from multiple online travel booking platforms，Mid-to-late October to November，Domestic group tour、The average price of travel products such as independent travel has dropped by 30%-60%。Plus large-scale off-season promotions online，The prices of some popular National Day routes have almost halved。

Look at the details，On Ctrip，The popular northwest tour during National Day，Quick cooling after the holidays，One of the Gansu-Qinghai Panoramic Ring Line "Xining + Qinghai Lake + Delingha + Dunhuang + Jiayuguan + Zhangye + Lanzhou 10-day 9-night group tour"，The 188bet app download price has been reduced to about 3,000 yuan in late October，The price dropped by 60% compared to the National Day period。Other side，Qunar.com，Air tickets are also showing a downward trend。For example，The ticket price from Beijing to Chengdu is 400 yuan-500 yuan，About half of the National Day period；On October 15th, flights from Beijing to Sanya can be as low as 400 yuan，The air ticket from Beijing to Sanya during the National Day holiday reached 2,000 yuan。

Not only ticket prices have plummeted，Some resort hotels have also returned to off-season prices after the National Day holiday。Take Atlantis Sanya as an example，Mid-October，The price of a twin room with sea view is only 2888 yuan/room，Compared to 4888 yuan/night during the National Day，The price has dropped by almost 50%。In addition, Poly Rosewood Hotel is like the "Internet celebrity" in Sanya，The price has also dropped to more than 2,200 yuan/night，30%-40% cheaper than the National Day holiday。In the suburbs of Beijing，Take Beijing Yanqing ClubMed Resort as an example，The price of this hotel during the National Day period is about 4,000 yuan per night (all-inclusive price)，And entering mid-October，The price has also returned to around 2,300 yuan (all-inclusive price)。At the same time，The prices of some B&Bs have also plummeted。Beijing Business Daily reporter also saw it on Tujia.com，Such as Huairou "Internet celebrity" B&B "after having a hospital"，The price is also nearly half cheaper than during the National Day holiday。

Some insiders said，After the long holiday，With the decrease in the number of people traveling，Air tickets to various popular tourist destinations、The tight situation of hotels and other resources has been alleviated，Travel product prices have also dropped significantly，"There are few people、Cheap，Plus the pleasant weather in autumn，Consumers 188bet app who have the conditions may consider traveling during off-peak hours。”

Create concept marketing

To stimulate tourism consumption，All travel companies are taking action one after another，Create concept marketing、Attracting customers。

For example, Ctrip has launched “Super Value Wednesday”、“10.11 Travel Member Day”, “Anniversary” and other special offers and coupons，Includes free travel、Surrounding Tour、Theme Tour、and many other products。Fliggy has launched some "super value products"，Attract tourists by integrating low-price travel products。Also，On the route from Beijing，Tuniu Travel has launched some low-priced group tour products with prices ranging from 100 yuan to 300 yuan/person，Mainly focusing on the theme of “Autumn Maple Viewing”。

It is worth mentioning，Some travel companies have once again picked up the live streaming method to attract traffic，And added a celebrity promotion module，Use the "traffic effect" to "build momentum" for off-season tourism。In each live broadcast room，Sanya parent-child vacation products、“Internet celebrity” hotel、The prices of theme park and other products have dropped to a certain extent，Various discount activities are also superimposed。

However，Consumer Ms. Wang also spoke out，Most discount coupons launched by merchants have some restrictions，Especially some large discount coupons involving flights, wine or accommodation，The threshold is not low，You need to spend a higher amount to use it，Tourists need to understand the “rules of the game”。On the other hand，Compared to various discount marketing，Direct price reduction can better stimulate tourists’ off-peak travel and consumption。

Preparing for "winter"

Also worthy of attention，In addition to using price 188bet online sports betting to attract popularity，Businesses are also creating new hot products such as white travel for autumn and winter。In the opinion of Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University，Many cities in the north have entered autumn recently，Although affected by climate，The passenger flow of outdoor scenic spots has decreased，But the popularity of the ice and snow industry and hot springs continues to rise，Become the main force in the off-season tourism。“In recent years, the ice and snow industry in northern scenic spots has grown significantly，Added the impact of the 2022 Beijing Winter Olympics and Winter Paralympics，This winter ice and snow events、Hot springs and other products may become the main focus of travel companies in the future。"Wu Liyun said。

Public data display，The number of ice and snow tourism has been increasing in recent years，Income from ice and snow tourism has also grown rapidly。The "China Ice and Snow Tourism Development Report (2020)" released by the China Tourism Academy pointed out，The number of ice and snow tourists in China reached 2 in the 2018-2019 ice and snow season.2.4 billion，Ice and snow tourism revenue is approximately 386 billion yuan，13 year-on-year growth respectively.7%、17.1%；Per capita consumption of ice and snow tourism reaches 1,734 yuan，is 1% of the per capita consumption of domestic tourism.87 times。“Affected by the epidemic，Many ski resorts and ice rinks have shorter operating hours during the 2020 Spring Festival，But as the epidemic situation continues to improve，Travel companies are gearing up，Prepare for the upcoming snow season and tourists。"Some insiders said。

It is worth mentioning，Hot springs have also become the main engine for attracting tourists in some scenic 188bet app download spots。Take Changbai Mountain Scenic Area as an example，A relevant employee told a Beijing Business Daily reporter，Because hotels around the scenic area have rich hot spring resources，This year most tourists choose to book directly at the mountain hotel，The passenger flow of some hotels did not even decrease but increased compared with the same period in previous years。

However，The development of ice and snow tourism also follows a certain time pattern。Senior tourism expert Wang Xingbin pointed out，The starting point for ice and snow tourism in the north is still New Year’s Day、Before and after the Spring Festival，"Some areas，Places such as Harbin cooled down earlier，Ice and snow tourism will be launched earlier。But North China started relatively late，Industry insiders think，Ice and snow tourism will only peak in December or even mid-to-late January。”To this，Industry insiders think，Facing the low tourism season，Suppliers may start the snow season appropriately earlier，Large ski resorts are subject to climate restrictions，It is difficult to open early，But some ice and snow themed activities、Outdoor interactive project、Study experience, etc. may be carried out in advance if conditions permit，To alleviate the passenger flow pressure in the off-season。

*Source of this article: Beijing Business Daily，Author: Guan Zichen、Yang Hui，OriginalTitle：《Air ticket and hotel prices plummet after the holiday, and the competition for the tourism off-season market begins》.