On the occasion of the 40th anniversary of the establishment of Shenzhen Special Economic Zone，InterContinental Hotels 188bet sports betting app download, one of the world's leading international hotel management companies, further increases its strategic layout in the Guangdong-Hong Kong-Macao Greater Bay Area。InterContinental Hotels 188bet sports betting app download signed a strategic cooperation agreement with Shenzhen OCT Hotel Development Co., Ltd., a subsidiary of OCT 188bet sports betting app download, in Shenzhen today，Both parties will build on previous cooperation，Leverage each other’s advantageous resources，Join to create more high-quality hotel projects。

Jolyon Bulley, CEO of InterContinental Hotels 188bet sports betting app download Greater China, said: “This year is also the 36th year for InterContinental Hotels 188bet sports betting app download to enter the Chinese market，We always follow national strategies and regional policies，Experienced the construction and development of the hotel market in Shenzhen and even the Greater Bay Area with OCT。This time we stand at a new starting point in a new era，We deepen cooperation with OCT Hotel 188bet sports betting app download through strategic signing，Work together to bring a safe and comfortable international hotel stay experience to more consumers，At the same time, it shows the further commitment and confidence of industry leaders in the Greater Bay Area market。”

As of now，Newly signed hotels in InterContinental Hotels 188bet sports betting app download Greater China in 2020，15 are located in the Guangdong-Hong Kong-Macao Greater Bay Area，In the newly opened hotel，One quarter is located in this area，Luxury coverage、High-end、Mid-range and other market segments。

InterContinental Hotels 188bet sports betting app download and OCT 188bet sports betting app download have reached strategic cooperation

Multiple projects signed and opened，InterContinental Hotels 188bet sports betting app download is strongly investing in the Greater Bay Area

Today，InterContinental Hotels 188bet sports betting app download also officially signed a contract with Shenzhen Good Day Hotel Co., Ltd.，Taking over the latter’s hotel project in Futian CBD, Shenzhen，This hotel will be upgraded to Crowne Plaza Shenzhen Haozhi within this year，Opening the door with new brand and services。

This year，InterContinental Hotels 188bet sports betting app download has opened 4 hotels in Shenzhen，Including Shenzhen Shenzhen Crowne Plaza Hotel jointly built with Shenzhen Metro 188bet sports betting app download (October)，Crown Plaza Hotel Shenzhen International Convention and Exhibition Center jointly built with OCT 188bet sports betting app download (May)，Shenzhen Dameisha Kingkey Intercontinental Resort Hotel jointly built with Kingkey 188bet sports betting app download (January)，And the Holiday Inn Express Shenzhen Dongmen, the first hotel opened by InterContinental Hotels 188bet sports betting app download in mainland China after the outbreak (March)。In addition, EVEN Hotel, a lifestyle hotel brand under the InterContinental Hotels 188bet sports betting app download that focuses on the concept of health and balance, will soon be launched in Shenzhen，Shenzhen Nanshan Eheng Hotel will open in 2021。

InterContinental Hotels 188bet sports betting app download signed a contract with Shenzhen Good Day Hotel Co., Ltd.

In the context of inner loop，The 188bet sports betting app download market is recovering strongly，The Guangdong-Hong Kong-Macao Greater Bay Area market is even more of a highlight。Howath Management Consultants recent data 1 display，The number of 188bet sports betting app download contracts in the Pearl River Delta region in the first half of 2020 increased by 7% compared with the same period last year，Investment enthusiasm remains unabated during the epidemic。Horwath’s previous report 2 also pointed out，Based on the national strategic position and favorable policies of the Greater Bay Area，And strong economic synergies from improved transport connectivity，The 188bet sports betting app download market in the Greater Bay Area will be in a gradual upward trend。

In the post-epidemic period, a multi-pronged approach will be taken to meet the new needs of the 188bet sports betting app download market

2019，InterContinental Hotels 188bet sports betting app download has officially established its Southern Greater China Headquarters in Shenzhen，And renovate the office again this year。Daniel Aylmer, chief operating officer of InterContinental Hotels 188bet sports betting app download Greater China, said: "We will root our southern headquarters in Shenzhen，Closer to the front lines of the market、Help improve operational efficiency，It also reflects our determination to deeply explore the Guangdong-Hong Kong-Macao Greater Bay Area market。Under the new development pattern with domestic circulation as the main body，The Greater Bay Area has huge potential for tourism consumption vitality，We will also continue to increase investment，Pass the true hospitality of InterContinental Hotels 188bet sports betting app download to more people。”

2020，The sudden epidemic has accelerated changes in the hotel industry on both the supply and demand sides，On the one hand，Hotel chainization and inventory transformation are gaining momentum；On the other hand，Consumers about safety、High quality、The demand for differentiated accommodation experience continues to increase。Since this year，InterContinental Hotels 188bet sports betting app download continues to increase investment in China，Iterate from product、Operation optimization、Channel supply、Multi-pronged approach in talent cultivation and other aspects，Meet the needs of consumers and owners in the new era。

These measures have also achieved results in the Guangdong-Hong Kong-Macao Greater Bay Area market。Products，The "Modern Business Travel" design of Crowne Plaza Hotels and Resorts under InterContinental Hotels 188bet sports betting app download officially debuted in Greater China this year，Including brand flagship hotel Crowne Plaza Shenzhen International Convention and Exhibition Center，And the recently opened Crowne Plaza Shenzhen Shenzhen。The new generation design, from public space to guest room design, greatly meets the flexibility of business travelers、Different needs for privacy and efficiency。

Talent，With the pace of market development in the Greater Bay Area，InterContinental Hotels 188bet sports betting app download has also increased its efforts in cultivating local hotel talents。Recently，It and Shenzhen Vocational and Technical College jointly established "Shenzhen Vocational College-Intercontinental Talent Training College Bay Area College"，Further deepen the integration of industry and education、School-enterprise cooperation。Currently, there are 14 InterContinental Hotels 188bet sports betting app download talent training academies in South China，Provides strong intellectual support and talent guarantee for the 188bet sports betting app download’s development in the Greater Bay Area and even the overall regional hotel market。