If your company has completed the establishment of O2O，Accumulated a certain amount of traffic and fans，Also started online and offline linkage，Then did you find out，After O2O transformation，You still 188bet online sports betting’t find the direction？

O2O is the future of traditional retailers，But to itself，But it is the birth of a new business，Where is the way out for 188bet online sports betting business，Most companies have no time to consider。

Some 188bet online sports betting that are moving faster have given examples。For example, Wangfujing Department Store that wants to play independent B2C，For example, Yintai hugging Ali’s thigh，Another example is Wanda, which wants to become a platform。

These companies are in the traditional retail industry，Already a leader in O2O。Attracting many companies to imitate and study。But calm down and take a look at the O2O road of these companies，But 188bet online sports betting was very painful to leave。

Pattern Pain

Solutions provided by three companies，In fact, 188bet online sports betting is not the result of self-selection，188bet online sports betting’s more like having no choice but to do 188bet online sports betting。

E-commerce requires traffic，Traditional enterprise e-commerce that only serves itself，It is impossible to spend so much real money to develop the platform，Especially on Taobao、Under the squeeze of Tmall，188bet online sports betting kind of confrontation cannot be established。So companies generally choose self-operated e-commerce，But traditional retail companies have natural bottlenecks，For a department store company that relies on rent collection all year round, it is genetically difficult for it to be self-operated，Does not have its own purchasing team，If you want to be self-operated, you can only establish a procurement system from scratch、Logistics system。

Judging from the current O2O process，No matter which model of the three 188bet online sports betting，The solutions are all technical problems，They are all making a fuss around "functional development"，Does not solve the problem of business model。Look deeper，There is actually only one problem faced by the three 188bet online sports betting，That is "centralized" operation。

We talk about O2O as the core of decentralization，And various technologies、Patterns serve 188bet online sports betting purpose，But once it enters the operational stage，It is difficult for traditional retail companies to change their thinking，Refuse to let go，The thinking of central management is deeply rooted。The mismatch between appearance and core leads to the loneliness of enterprise e-commerce。Wangfujing e-commerce has been losing money since its launch，Yintai hugs his thigh，Our own e-commerce platform is in an awkward position。Wanda also stated that the O2O e-commerce process is not convenient to disclose to the outside world，We can only "wait a little longer"。

The pain of technology

And down to the practical level，If you choose self-operated e-commerce，Then enterprises will fall into such a dilemma: in order to improve their own control capabilities，Many companies consider building their own technical teams。But it’s not that easy to form a technical team，Wu Shuxian, chairman of Woda Information Technology, who has been engaged in technology development for more than ten years, has a deep understanding of 188bet online sports betting issue，He said，Talent is a problem，The cost of technical development talents is quite high，Someone with a little ability，Monthly salary 15K，Generally, a technical team of more than a dozen people is required，Once the core team is poached，The system may be paralyzed。

What’s more，Maintenance fee for one system，At least one million per year，At the same time，To ensure customer experience，Allow users to open the system within five seconds，You need a large server with sufficient performance and sufficient bandwidth，188bet online sports betting is another large expense，In the later stage, the investment will be higher and higher，But the ultimate goal is still unclear。

No exaggeration，Based on the current situation，After O2O，The vast majority of retail 188bet online sports betting are even more confused。

What is the way forward for O2O in 188bet online sports betting?

Before talking about traditional retail ideas，I need to give an example of a pure 188bet online sports betting company building a comprehensive shopping mall:

They started by selling their own brand products，But，With the growth of the distribution team，Distributors think their business model is good，Can you also sell your friends’ products on 188bet online sports betting platform，With more and more products，More than 60 brands are now sold on Desheng’s platform。

Knowing people will immediately question it，You turned out to be just a B2C mall，And it’s micro-distribution，How can you suddenly join so many brands，188bet online sports betting is a comprehensive shopping mall model，In other words，You turned out to be JD.com，Now it suddenly becomes a little Tmall，Business models have undergone qualitative changes。

Not bad，They use the Wodada O2O store-in-store distribution platform，188bet online sports betting system can complete the upgrade from JD model to Tmall model，Can support your upgrade of all models from B2C to micro-business to comprehensive shopping mall to O2O、Switch。

The paradox between IT systems and business models，No longer exists here，You can choose the business model you need，You don’t have to worry about what to do if 188bet online sports betting road doesn’t work，What are the benefits of 188bet online sports betting universal IT system？

Open up the distribution 188bet online sports betting，The O2O layout requires a 3-5 year development plan

Enterprise e-commerce generally only solves current needs，Few people care about future development。188bet online sports betting one，It involves the expansion of the enterprise’s scale，The resulting dealers、Distributor Management，Fans data management，And a series of requirements。188bet online sports betting requires that the backend system that supports enterprise operations has flexible expansion capabilities。

Still taking the cooperation between Desheng and Wadada as an 188bet online sports betting.

First，Desheng’s current backend system is more flexible。Different from the general backend system，188bet online sports betting system can be easily grafted on various types of original systems of the enterprise，And develop a separate interface for it，Carry out customized operations。Enterprises do not need to overturn and re-adapt the original system during the conversion process，Desheng has rapidly upgraded from a brand to an e-commerce platform，Developing from mobile distribution to comprehensive shopping mall，The system can be upgraded seamlessly，Next step，The same goes for O2O，Just add the store function，No technical development required，Seamless transition，Whether it is capital cost or opportunity cost，These are great savings。

Secondly，Desheng’s current business model has room for development。Wida supports unlimited distributor mode，Under the unified background of the enterprise，Ling all stores、Even all sales people，You can open a separate online store。Even more unique，Such a small store，Also customized，Everyone’s store belongs to them，Promotions can be arranged independently、Activity、Discounts, etc.，188bet online sports betting way，All fans of store development belong to the store itself，Won’t be “robbed” by companies，188bet online sports betting also continues the enthusiasm of distributors to promote the development of e-commerce。

Building cross-industry alliances is the correct way to play O2O 188bet online sports betting future

According to the introduction of Wu Shuxian, Chairman of Wodada，188bet online sports betting many cases I have cooperated with，Already have a set of patterns worth exploring。That’s high、Low frequency category combination，Region、National linkage，Build an alliance of different industries，Achieve interconnection。

Take Xtep as an example。Xtep has currently adopted the Wodada O2O store-in-store distribution platform layout O2O，And received very good results，Accumulated a large number of fans。Traditional companies like Xtep with a large number of stores，188bet online sports betting has great advantages in developing cross-industry alliances。

From the category，Shoes and clothing categories are actually low-frequency consumer goods，Consumers may only need to go to the store once every six months，188bet online sports betting limits the development of the enterprise。And through the system，Xtep can quickly connect to other brands、Category，Except shoes and clothing，We can also develop other categories such as sports accessories。Compared to shoes and clothing，Accessories, etc. are high-frequency consumer goods，High、Low frequency category combination，Only in 188bet online sports betting way can the role of fans and channel providers be fully utilized。

And from the region，Each store can be linked with other nearby associated merchants，For example, after shopping in Xtep，You can get Starbucks coupons (just an example)。The convenience is，Wudada system can be seamlessly connected to the original back-end systems of two enterprises，188bet online sports betting also increases the enthusiasm for alliances between enterprises。And such areas are not just local，Can also be expanded nationwide，188bet online sports betting system can support settlement management of unlimited stores。

So，Wodaa O2O shop-in-shop distribution platform，No matter how big or small the business is，regardless of retailer、Brand owner、Dealers can do 188bet online sports betting，Can be laid out online，Can also be deployed offline，Also a different industry alliance，The reason why 188bet online sports betting can be penetrated，In fact, I have thoroughly studied the business model。

In addition to technology and models, the change of corporate thinking is more important

However，Technology, model and innovation，The foundation is still influenced by the management thinking of the enterprise。Wu Shuxian discovered it，Many companies are undergoing O2O transformation，While talking about communicating、Decentralization，Doing it，But it’s centralized again。In his opinion，188bet online sports betting kind of transformation that only changes practices without changing ideas is doomed to fail。

With Wangfujing、A traditional retail mall like Yintai is an example，They are all exploring their own e-commerce models，And proposed the construction method of O2O。But Wangfujing is in the process of practice，There are still problems with the management of settled merchants。For example，After e-commerce fans are uniformly directed to the mall，How to maintain the enthusiasm of merchants。In reverse，My answer system seems that all the benefits will be returned to the store，Then how 188bet online sports betting the shopping mall be "willing"？

188bet online sports betting brings up a question of changing thinking。Whether it is for shopping malls or enterprises，Although self-revenue is the most important，But the dealer、The interests of distributors are actually more important，Want to expand，It relies on these scattered forces。In O2O gameplay，In fact, enterprises should play more of a "service provider" role，is a dealer、Distributors provide back-end support，188bet online sports betting is true decentralization，188bet online sports betting also prevents enterprises from getting narrower and narrower in the O2O process，Forced to death on the road。