Recent，Some are worth over 100 million，Business owners whose companies have exceeded billions，Also a fan of O2OPark who strongly agrees with the practice theory of touch point scenarios，Start asking Brother Bo，About the issue of organizational flattening in their company’s “Internet +” transformation，In fact, these are all mentioned in detail in "O2O Implementation: 27 Essential Lessons from the Touchpoint Scenario School" on "Hybrid Collaboration of Self-Organization and Other Organizations" in Model Reconstruction 3，Excerpted here to share with everyone，188bet、188bet article is the previous one。

2014，Many Internet people use WeChat groups to build community self-organization，Different from Luo Jisiwei’s 2013 method of fan rewards and sponsorship，188bet kind of community self-organization takes the slogan of "profiting all members of the organization"，Use Internet crowdsourcing and crowdfunding for organizational division of labor and project operations，O2O model using online WeChat groups and offline experience interaction，Started to understand、Personality、Gather、The exploration of self-organized business by Shi Li and other communities。

188bet "loosely coupled" organization based on the mobile Internet，Belongs to the "self-organization" theoretical model，Self-organization theory is a system theory established and developed in the late 1960s，Mainly L.A new development of systems theory by Von Bertalanfy。Its research object is mainly complex self-organizing systems (living systems、Issues on the formation and development mechanism of social system，That is, under certain conditions，How the system automatically moves from disorder to order，From low-level order to high-level order。

188bet theory is derived from dissipative structure theory (Dissipative Structure)、Synergetics、Composed of Catastrophe Theory and Super circle theory，But the basic ideas and theoretical core can be completely given by dissipative structure theory and synergy。188bet theory uses new basic concepts and theoretical methods to study complex phenomena in nature and human society，And explore the basic laws of the formation and evolution of complex phenomena。

Such an exploration，Exhibited in the debate between "centralization" and "decentralization"，If a person leaves the current organization and uses the Internet to survive，188bet is undoubtedly a self-media organization，Such a self-media organization，Let’s discuss “decentralization” and “centralization”，is worthless，Because humans only entered the social division of labor more than 200 years ago，Civilization has truly begun to exponentially break away from the constraints of survival，With the development of science and technology, 188bet kind of civilization is accelerating beyond human imagination，So，Social division of labor is the guarantee of civilization，The organization is the carrier of social division of labor，The self-organization of the Internet cannot avoid organizational goals、Organizational Values、Organizational benefit distribution、Organizational Decisions、Organization and coordination，And all organizational division of labor issues involving data flow。So，The business exploration of community self-organization in 2014 is undoubtedly profound。

Community self-organization is the opposite of traditional organization，Also known as "other organizations"。Other organizations refer to a group of people designated by a power subject to organize，To complete an assigned task，188bet is a common management method in traditional organizations。Community self-organization is a group of people joining together based on voluntary principles or inseparable relationships，It has the following characteristics: (1) A group of people voluntarily combine based on relationship and trust；(2) Combined groups create the need for collective action；(3) Customized rules to manage collective actions、Self-management。

Mobile Internet Development，The emergence of community self-organization model，188bet turns out that innovative employees in “other organizations” have used the mobile Internet to establish or join community self-organizations，And use these communities to spread their professional knowledge to the outside world，Such communication may be work-related，188bet may not be relevant，But sometimes 188bet’s not clear，According to the rumors circulating on the Internet，Traditional organizations and employees have entered into a “supportive” relationship based on the Internet，Resulting in the disintegration of the "marriage" relationship between organizations and employees that has formed industrial society for more than 200 years。

The biggest difference between “other organizations” and self-organization lies in organizational behavior，Is it a “top-down” organizational behavior aimed at efficiency or a “bottom-up” organizational behavior aimed at vitality，The latter is more moral in modern civilization，But the former is the key to bringing mankind to modern civilization。An eternal topic appears like 188bet，Traditional organizations like to use “top-level design”，Sometimes I keep thinking，Is there any god-like organization or technical means?，Maximize efficiency through "top-level design" to operate the overall objective facts of unknown assumptions，No matter with the help of great theory、Cloud computing、Big data, etc.，Since I read Hayek’s book “The Fatal Conceit”，Discovered that it may not exist！The objective fact of 188bet global unknown assumption is overall for the organization (whether it is an enterprise、Even the government)，The organization does not use capital-based marketing methods to obtain，We still can’t get the administrative design and execution means based on power。

Because individual differences enhance the power of cooperative groups，Make 188bet exceed the sum of individual efforts。Humboldt has a famous saying: Civilization is the development of the richest diversity of mankind。The importance and value of order increase with the development of the diversity of constituent elements，Greater order will increase the value of diversity，Thus, the expansion of the order of cooperation between people becomes infinitely broad。

So，From the long term and overall space and time，“Bottom-up” organizational behavior is the main driving force for the development of individual and diverse civilizations，But in the short term and local space-time，“Top-down” organizational behavior can quickly make individuals in the organization feel safe and certain，So the two organizational behaviors of "top-down" and "bottom-up" are like pros and cons，The emergence of "one yin and one yang is called Tao" in Chinese philosophy，The emergence of hybrid collaboration between "other organizations" and 188bet has philosophical rationality！

In fact, the uniqueness of individuals and the eternal game and interaction of conformity are the same，Organizations in the digital and physical worlds are also fragmented into community self-organization and traditional organizations，Virtual digital world after 20 years of development，Become a boundless world，And it is said that the data generated every 2 years is the sum of all previous historical data，Every individual behavior in traditional organizations has been deeply affected by 188bet world，The scariest thing in 188bet world，Personal IDs span time and space and are fragmented in different digital communities，188bet makes it possible for individuals to freely join complex cooperative structures within the digital world。

Therefore，The mobile Internet creates the possibility of hybrid collaboration between “other organizations” and self-organization，Before individuals in organizations can freely join complex collaboration structures in the digital world，Must be different，further details，They must also form a qualitatively unique entity: 188bet is more than just a sum，And 188bet is a structure，188bet resembles an organism in some ways，Different from 188bet in some important ways。

Community 188bet based on personality charm，The traditional “other organizations” are based on brand consensus，The individual uniqueness of the digital world and the individual conformity of the physical world form the "free association and collaboration of free people" consumer sovereignty commerce，The hybrid collaboration between enterprises’ traditional organizations and community 188bet directly determines the success or failure of enterprises’ Internet+ transformation and O2O implementation！

For example, take hybrid collaboration in product creation as an example，“Other organizations” in the product creation process，Basically follow the upload and release process: customer service staff、Salesperson、Marketing staff through face-to-face visits、Telephone、Collect user opinions through online surveys and other methods，Then communicate 188bet to the product manager，The product manager will then filter the information and submit it to the company executives，Executives passed the meeting、data、And make democratic or authoritarian decisions based on your own experience。

The entire process of 188bet traditional product creation model is very long，But it looks professional，As for efficiency, everyone has a different opinion。Due to the professional division of labor model in industrial society, many organizational management theories have been proposed，Traditional organizations introduce KPI (carrot + stick)、SOP (Standardization of Execution Process) and a lot of other procedures、Regulations and methods，To ensure efficiency。

188bet model of product creation，I define it as a hierarchical building system，The biggest feature is the layering、step by step，When one thing is divided into many trivial procedures，Through the hands of many different people，Then manage and control layer by layer。Such a model is very unsuitable for O2O product creation，Because O2O products do not focus on functionality，Focus on experience。The hierarchical building system must have 188bet principle: the more people work on the front line，The less powerful one；The more powerful you are (even if you are a product manager)，The impact caused by distance is farther away from the scene。The result is，The front-line personnel who actually operate the products cannot be responsible for their own implementation practices，Not to mention being responsible for the results of execution，The person responsible cannot see it、Cannot feel the results of actual power execution。If it is a functional product that wins with cost-effectiveness，188bet kind of product level building system problem is actually not serious，But if it is an experiential product targeting the fan community，The problem with 188bet product creation model actually comes to the fore。

Self-organization formed by mobile social networking is subverting the traditional market research process，Product managers can skip the sales and marketing department，Directly exposed to customers’ real thoughts。Its interactivity gives companies more opportunities to understand consumers。So，Currently many CEOs of traditional companies assume the role of product directors，Use BBS，WeChat，Weibo and other communities or social media，Quickly understand users’ complaints about your products，And coordinate the company's relevant resources to quickly carry out product transformation。188bet is a layered building system，It uses the authoritative power of the CEO to adopt "top-down" organizational efficiency behavior to correct the needs of O2O experiential product creation。

But is 188bet correction enough?，I think it’s still a phase，Because of thinking about experiential products，It shouldn’t be only product managers or CEOs who think，188bet is also the biggest problem with the hierarchical building system，Open personnel who execute product building and operation orders，The experiential feeling of fans who cannot and do not have the right to think about the specific functions of the product，The CEO or product manager who gave the order，In many cases, it is a function construction that abstracts specific functions，I won’t feel the real experience that specific functions bring to fans。188bet kind of product creates a "dispersed" experience、fragmentation、Characteristics of "Broken"，In fact, there is no sense of experience anymore，From the more advanced philosophical level of the hierarchical building system，The solidified layer-building system itself cannot think about right and wrong，No feelings、No feelings，188bet is seriously opposed to the O2O product model of winning by experience。

Since Jeff Howay first proposed the concept of crowdsourcing in Wired magazine，188bet model first emerged in the Internet era，Why?？I am the one who proposed that the individual uniqueness in human nature gathers in the digital world to form a new "cultural adaptation"。After the emergence of 188bet new "cultural adaptation", more and more companies are taking tasks that were previously undertaken within an organization，Leave it to the public on the Internet，And these people are consistent with the tasks of enterprises publishing on the Internet based on their "individual uniqueness" in the digital world，Form a collaboration model that mixes community self-organization and traditional other organizations。188bet collaborative model not only brings into play individual creativity，In combination with achieving organizational goals or producing expected products。

Continued 188bet next article......