As part of the strategy，Rural B&Bs are becoming one of the important breakthroughs in promoting rural revitalization。April 29，Lvyue Group and Xiaoyun Poverty Alleviation Center，Formally signed strategic cooperation agreement，Starting from Hebian Village, Mengla County, Xishuangbanna, Yunnan, which has received widespread national attention，Work together to create a "Riverside·Flower" Yaojia B&B，A new exploration to promote the revitalization of rural B&Bs in rural areas。At the same time，Lvyue Group’s “Blooming Flowers and Construction” rural revitalization action officially launched，Make more digital、High-quality, professionally operated B&Bs enter rural areas。

(Luyue Group CEO Zhou Rong)

As the first strategic cooperation enterprise of Xiaoyun Poverty Alleviation Center，The strategic cooperation between Luyue Group and Xiaoyun Poverty Alleviation Center is of far-reaching significance。In the view of Zhou Rong, CEO of Luyue Group，Lvyue Group and Xiaoyun Poverty Alleviation Center reached strategic cooperation，The common goal is to create a high-quality rural B&B experience、Promote rural revitalization through the development of rural B&Bs and rural tourism。“This is a leap-forward attempt in building a rural B&B cluster，It is also to continue to provide scientific and technological empowerment for rural revitalization cases for the whole society、Talent Empowerment、Constructive exploration of operational empowerment。”

(Lvyue Group signed a strategic cooperation agreement with Xiaoyun Poverty Alleviation Center)

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The "Riverside·Flower Architecture" project in Hebian Village located deep in the rainforest of Xishuangbanna，is the starting point of strategic cooperation between Xiaoyun Poverty Alleviation Center and Luyue Group。

In Yunnan，188bet app download mentions of public welfare and poverty alleviation，Many people are familiar with Xiaoyun Poverty Alleviation Center and its founder, Professor Li Xiaoyun。Last 6 years，Professor Li Xiaoyun in Hebian Village, Yunnan and other places，Eat and live with the villagers，Led the team to solve the structural poverty problem in Hebian Village, Mengla County, a national-level poverty-stricken county，Let villagers get on the express train of rural revitalization。Because of its advanced concepts and fruitful practices that have been working on poverty alleviation for a long time，Professor Li Xiaoyun won the National Advanced Individual Award for Poverty Alleviation in February 2021。

(Honorary Dean of the School of International Development and Global Agriculture, China Agricultural University、Senior Chair Professor of Liberal Arts、Li Xiaoyun, founder of Xiaoyun Poverty Alleviation Center)

6 years，This place is lagging behind in terms of infrastructure、A deeply impoverished village separated from modern society，Change，Through each "Yao Family Mother's Guest Room"，Built a building rich in Yao characteristics，Pole-railed residential houses with the advantages of modern architecture。

Successful poverty alleviation did not stop Professor Li Xiaoyun there，Instead, we continue to seek to use the power of Internet technology to push the development of Hebian Village to a new level，Lyuyue Group is known for its Internet + brand advantages，Exactly the partner he is looking for。

In the opinion of Professor Li Xiaoyun，The core of rural revitalization is the “revaluation” of the countryside，The process of “revaluation” requires the integration of urban and rural values。“This process should preserve the traditional customs of the countryside、Traditional culture，At the same time, the vitality of the countryside must be stimulated based on the process of modernization，This requires social strength、Corporate power。”

(Riverside Flower Construction Project Signing)

End of 2020，Lvyue Group joins the homestay project of Xiaoyun Poverty Alleviation Center，Start the professional operation upgrade of the riverside village hotel，Through in-depth research，raised 188bet app download from service、Operation、Product、Channel and aggregate marketing development for Riverside Village B&B、Improvement plan。“What we and Xiaoyun Poverty Alleviation Center are going to do together，Not only let there be more B&Bs in the village，And these B&Bs can be operated online，More importantly, tourists should be able to enjoy high-quality accommodation experience in the countryside。" Zhou Rong said。

Five in one: high-quality country B&B

2020，Lvyue Group has tailor-made a “five-in-one improvement plan” for the “Riverside·Flower Architecture” project。

Service，Relying on the digital learning management platform of Luyue University，Lvyue Group combines online training guidance with offline practical teaching，Operation for local villagers、Management ability training，Improving villagers’ own professional skills and service levels from the source。

Operations，On the basis of maintaining characteristics，Introducing a new online operation model for homestays，Achieve digital operation upgrade，Provide smart solutions for store management，Achieve double improvement in service and operation capabilities。

Products，Through its own resources and integrated marketing capabilities，Expand diversified product composition，While providing consumers with high-quality travel products，Also explore more profit points for local villagers other than guest rooms。

Channel aspects，Open up online and offline channels，Directly connect to OTA with intelligent management system，Solving the passenger flow bottleneck in Hebian Village，Increase online customer acquisition；

Integrated marketing，One-stop distribution of marketing content to various platforms through technological means，Generate matrix effect。

"Overall，We need to use big data，Solve customer flow for country B&Bs、Model and revenue bottleneck，Thus promoting the sustainable development of rural B&Bs。" Zhou Rong said。

This also makes Hebian Village full of confidence in the country B&B business。At the launch ceremony，Zhou Xianmin, deputy secretary of the Mengla County Party Committee, said，"We see，Just a few years，Huazhu B&B under Luyue Group，188bet Online Sports Betting and Casino Thousands of businesses have developed around cities and scenic spots，It has played a great role in promoting the development of rural B&Bs。”That’s why，Zhou Xianmin believes，“With strong support like Luyue Group joining in，It will surely give the Hebian Village the wings of the Internet，Help us keep up with the development of the times，Go to a new level。“

(Deputy Secretary of the County Party Committee, Mengla County, Xishuangbanna Dai Autonomous Prefecture, Zhou Xianmin)

Start from the riverside flower architecture，Lvyue Group and Xiaoyun Poverty Alleviation Center will also open in Maidichong Village, Kunming City, Yunnan Province、Shiqiao Village，Enshi City, Hubei Province, Fengxianghe Village and other places have launched in-depth cooperation，Practice the national rural revitalization development strategy，In-depth development of B&B cluster village operation business，Work together to promote the high-quality development of local rural B&Bs。

Blooming flowers in the countryside: a new journey of rural revitalization

Strategic cooperation between Luyue Group and Xiaoyun Poverty Alleviation Center，For Luyue Group，It is a new starting point。April 29，The 28th Session of the Standing Committee of the 13th National People’s Congress voted to pass the Rural Revitalization Promotion Law，There will be laws to follow to promote rural revitalization。Starting from this strategic cooperation，Lvyue Group’s “Blooming Flowers and Construction” rural revitalization action officially launched，There will be more rural homestay cooperation projects in the future。

Luyue Group CEO Zhou Rong revealed，"Lvyue Group will spare no effort to implement the "Flowers Blooming in the Countryside" rural revitalization action，Next will be in Beijing、Kunming、Yancheng、Liyang、Yuyao、Enshi、Yixing and many other places are promoting the government cooperation project of rural B&Bs and many other places are promoting the construction of rural B&Bs，Not only to open a breakthrough for the project construction and operation of rural B&Bs，We must set a benchmark for rural B&Bs in the development of smart tourism。”

How to use your own Internet technology、Talent、Diversified advantages in resources and other aspects，Creating new cultural tourism formats and new rural B&B products，Helping rural B&Bs achieve 188bet Online Sports Betting and Casino high-quality development，Promoting rural revitalization，Zhou Rong proposed the methodology of Luyue Group。

First, create characteristic B&B cluster villages and towns，Lvyue Group will cooperate with many local governments、Association、Group，Carry out strategic cooperation between B&B villages and towns，The advantages of Huazhu B&B in the Internet + brand，Go deep into the capillaries of villages and towns。Joining forces to create a characteristic B&B village、Special Town，Leverage the focus effect of B&B，And use the village、Town collective advantage，Create a cluster effect。

Second, make efforts to upgrade rural B&Bs，Lvyue Group will actively develop rural B&Bs，Carry out a public welfare assistance plan for rural B&Bs in strategic cooperation，Online + offline channels、Integrate efforts in aggregating marketing methods and other aspects，Create a high-quality country B&B experience。

Third, carry out digital upgrade of B&B，Leverage the advantages of Luyue Group’s “big wisdom management system”，Digital upgrade for rural tourism and rural B&Bs，Sharing digital dividends。

Fourth, empower talent training for rural B&Bs，The tourism group will rely on its subsidiary Luyue University，Systematically improve the comprehensive management capabilities and innovative thinking capabilities of rural B&B operators，Acquire talent for sustainable development of rural B&Bs。

From the creation of characteristic B&B clusters to the improvement of the quality of rural B&Bs，From promoting digital upgrading to talent training and output，Lvyue Group is promoting the development of rural B&Bs，On the road to assisting rural revitalization, we have found a path that suits our own advantages，Under the wave of the national rural revitalization strategy，Quietly planting the seeds of "flowers blooming in the countryside"。

As Zhou Rong said，“Our value lies in more than just ‘what we do to develop ourselves’，It’s more about ‘what have we done for social progress’。On the matter of building a country bed and breakfast，Lvyue Group has found an entry point to realize its own value。”

In "Blooming Flowers in the Countryside - Luyue Group's Rural Revitalization Action"，Lvyue Group will implement the plan into 188bet app download practice，Through the group Internet + brand advantage，Actively practice corporate social responsibility，Use Internet big data to activate the continuous transformation and upgrading of the traditional tourism accommodation industry，Bringing technological empowerment to rural revitalization。

Flowers bloom in the countryside, waiting to bloom.