March this year，Sanxiang Impression Co., Ltd. (referred to as: Sanxiang Impression) and Hunan Radio, Film and Television Group Co., Ltd. (referred to as: Hunan Radio and Television) launched the "Sanxiang-Mango" plan，Both parties will carry out content binding、IP binding、188bet sports betting app download Binding、Future binding with four levels of deep binding。

(launching ceremony site)

Just a few months，June 12，Sanxiang Impression joins hands with Hunan Radio and Television’s Mango TV、Hunan Yule Culture Communication Co., Ltd. (referred to as: Yule Culture) held the launching ceremony of the Warring States Ancient City-Jiuding Tianwen series "Real-Scene Immersive Script Game for Ten Thousand People" in Miluo, Hunan，It indicates that both parties will accelerate the "Sanxiang-Mango Plan"，Work together to explore a new model of immersive 188bet sports betting app download industry、New business format、New Direction。

(Speech by Wang Sheng, President of 188bet sports betting app download)

Use the script to "break out" of the circle, 188bet sports betting app download layouts the tens of billions market

Present，Immersive tourism has become a trend in the 188bet sports betting app download industry，The script killing is due to its popularity in recent years，Becoming one of the important directions for immersive experience innovation in the current 188bet sports betting app download industry。The era of diversified development of offline entertainment consumption demand，The fun inherent in script killing、Playability、And social attributes have become the first choice for more and more young people to have fun，Quickly “out of the circle” in many entertainment industries。

Script Killing is loved by Generation Z，Growing broad market prospects and considerable market size。Institutional data is displayed，The market size of China’s script killing 188bet sports betting app download exceeded 10 billion yuan in 2019，68 year-on-year increase.0%；Affected by the epidemic in 2020, the market size still grew against the trend，Increase 7.0% to 117.400 million yuan；It is expected that the market size of China’s script killing 188bet sports betting app download will increase to 24 billion yuan by 2022。

Understand the broad prospects of the script killing industry，Many domestic companies have made plans。Sanxiang Impression relies on its profound accumulation in the 188bet sports betting app download industry and continuous innovation and exploration，Quickly established a new model of “script killing + 188bet sports betting app download”，Enter the tens of billions market for immersive experience。

As a leader in the 188bet sports betting app download and performing arts industry，Sanxiang Impression has a profound cultural "gene"。Back in 2004，Sanxiang Impression’s subsidiary Impression launched China’s first large-scale live performance with “Impression Liu Sanjie”，More than ten years of intensive cultivation，Guan Impression has grown into one of the top cultural and tourism performance editing and copyright operating organizations in China，Have "Impression"、"See you again"、Four major high-end performing arts brands including "Most Memory" and "Return"。

In recent years，Sanxiang Impression continues to increase the research and development of immersive experience products，Includes substitution scenarios、Multi-sensory surround、Interactive narrative、Multiple categories such as social need fulfillment and self-discovery，and immersive digital art gallery、Flying Cinema、Immersive IP drama、Scenery catering and other 188bet sports betting app download products，His rich experience in live performance and his constant pursuit of innovation in the immersive 188bet sports betting app download industry，Laid a solid foundation for its new immersive 188bet sports betting app download business。

(Stills from the 188bet sports betting app download performance project)

current，As Generation Z becomes the main force in personalized culture and tourism consumption，The unique product style and technology application can better meet the needs of young people for immersive experience。The script combines fun and technology and is favored by young people，Sanxiang Impression has continued to explore new immersive 188bet sports betting app download formats in recent years，Continuously cater to the needs of new consumer groups。

As understood，In order to enhance the authenticity and fun of the immersive experience，Sanxiang Impression has planned to introduce virtual and augmented reality、HD imaging system、Naked-eye 3D、Holographic projection and other multimedia technologies，Using technology to empower business，Enhancing the audience’s technological experience。Enhance the virtual reality experience through high technology，Novel and creative design caters to young people’s curiosity，Sanxiang Impression’s exploration in the immersive 188bet sports betting app download industry is consistent with the consumption needs of young consumer groups，Created an opportunity for it to enter the new immersive 188bet sports betting app download industry represented by script killing。

Empowering the ancient city of Miluo to create a new immersive 188bet sports betting app download model

As understood，This project is between Sanxiang Impression and Hunan Radio and Television、Yule Culture has reached cooperation in developing a new model of 188bet sports betting app download，Three parties will jointly develop a large-scale immersive "Ten Thousand People Script Killing" project in the cultural city of Miluo。The project will be based on the local characteristics of Miluo，Using Quzi culture as a bridge，Leverage the advantages of Chinese traditional culture，Create an immersive play method labeled with "immersion", "interaction", "culture" and "novelty"，Thus driving local food、Live、游、Play all-round economic development。

It is reported，This item model can be copied and fissioned，Subsequently upgraded to a large-scale real-person 188bet sports betting app download game with thousands or even ten thousand people，Create “Miluo Disney”。

(Picture source network)

Industry opinion，This project landed in Miluo，It is a "multi-win" formed by multiple parties combining their respective advantages and characteristics。On the one hand，This project responds to the country’s call to promote traditional culture，The content of the script with Qu Yuan as the theme gave rise to the patriotic trend in the new era，At the same time, this is also in line with the patriotic sentiment demonstrated by the Sanxiang Impression Red 188bet sports betting app download Project。

On the other hand，This project is not only a tribute to the local traditional customs of Miluo、A perfect explanation of the origin of local food，At the same time, it can also integrate "Miluo tourism" and "experience traditional cultural features"，Linking ancient Chu Romanticism with modern humanistic thought，Making Miluo a new coordinate for cultural experience in the Spring and Autumn and Warring States periods，Can enhance the vitality of local 188bet sports betting app download，Promote the development of local tourism，Increase consumption level。

Also，This project is an innovative practice of Sanxiang Impression’s exploration of the new model of “script killing + 188bet sports betting app download”，It is also an innovative attempt to promote the integrated development of Miluo culture and tourism，will further fill the gap in China’s immersive 188bet sports betting app download projects。

It is worth mentioning，This project is the first implementation project after Sanxiang Impression and Hunan Radio and Television carried out in-depth binding at four levels，It is also an important entry point for the two to accelerate the "Sanxiang-Mango Plan"。Industry insider analysis，The advent of this project reveals a signal，Sanxiang Impression will be based on immersive experience projects，Continue catering、Travel、Casual、Entertainment、Integration of accommodation, etc.，Create “technology + 188bet sports betting app download”、“Performing Arts + 188bet sports betting app download”、A cultural and tourism complex with multiple formats such as "script killing + 188bet sports betting app download"，Building a new 188bet sports betting app download format。