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OTA is an online travel service provider，The explanation on the encyclopedia is "a professional term in the tourism e-commerce industry，Tourism consumers reserve travel products or services from travel service providers through the Internet，And pay online or offline，That is, each tourism entity can conduct product marketing or product sales through the Internet。”That is to say, the core function of OTA is to realize online travel product or service transactions，Online travel product or service transactions include route booking、Transportation booking/rental、Accommodation reservation、Ticket booking, etc.，As well as auxiliary products and services derived from the diversification and functional supplementation of tourism needs，such as WIFI、Visa、Insurance、Foreign Currency Exchange、Comments、Guidelines, etc.。

Although OTAs provide more and more abundant services，More and more functions，But its essence is a tourism e-commerce platform，In the end, it is all about realizing online travel transactions。

Online travel transactions are the basic needs of tourists

Although tourists’ needs are personalized、Diverse，But if you want to refine and summarize the whole process of tourists’ travel，The demand can be roughly summarized as information services、Online travel transaction service、Game services and comments and feedback，Information services include travel guides、Travel Information、Public information services, etc.；Online travel transaction services include route booking、Transportation booking/rental、Accommodation reservation、Ticket reservation、Catering consumption、Entertainment 188bet sports betting app download Consumption、Specialty purchase, etc.；Tour services include tour guide、Guide、Navigation and other services；Comments and feedback include comments、Complaint、Share etc.。

Although tourists’ travel needs can be divided into the above four categories，But not all requirements must be met。Follow industry practices，Divide tourists’ travel behavior into pre-travel、Three stages during the trip and after the trip，Correspond the above requirements to the three stages，Analyze and summarize the needs that tourists must meet when traveling，To prepare for the demand analysis of global smart tourism。

First, before traveling，That is, before tourists arrive at their travel destination，Let’s first analyze long-distance travel or overnight travel，The biggest need for long-distance travelers that must be met before traveling is transportation booking，Whether it’s a plane, a train or even a long-distance bus (except self-driving travel)，The first thing to solve when traveling long distances is transportation，Tourists do not need to book a hotel，No strategy，But to achieve long-distance travel, transportation reservation must be completed。

The second is accommodation reservation，Accommodation needs are the second travel need that must be met for overnight trips，Tourists may make reservations before departure，It is also possible to book during departure，You may also book after arriving at the destination，But no matter when tourists book，Accommodation is also an essential need for long-distance travel。Then information services and ticket reservations，Contains all information services needed for travel，Including what to play、How to play、When will we go? Wait。But，Information services and ticket reservations are not necessary for travel，When tourists are very familiar with a certain destination or travel casually, they don’t need to do a guide，Do not obtain relevant information，Watch as you go；Tourists may not go to scenic spots，But purely to experience local life。Therefore，For tourists traveling long distances，Transportation 188bet app download reservations and accommodation reservations are requirements that must be met。

It’s not an overnight trip，Relatively speaking, for non-overnight tours, pre-travel needs can also be summarized as transportation booking/rental、Information services and ticket reservations，But these are not requirements that must be met。

In summary，The needs of tourists before traveling can be summarized as transportation booking/rental、Online travel transactions、Information and ticket booking，But only transportation 188bet app download reservations and accommodation reservations are requirements that must be met，And for long-distance travel。Currently these requests are usually through OTA、UGC platforms represented by Mafengwo and Qionyou and related official websites to satisfy the needs。

The second is when traveling，The tourist has arrived at the tourist destination。The needs that tourists may have after arriving at their destination include ticket booking for online travel transactions、Catering consumption、Entertainment 188bet sports betting app download Consumption、Specialty purchase, etc.，Travel experience tour guide、Guide、Navigation, etc.，But the above needs may only be met by catering consumption。Currently，Except OTA platforms that provide these required services，There are also official websites and Meituan、Life service platforms represented by Dianping and map platforms, etc.。

Finally, after the trip，Tourists mainly ask for comments and feedback after their trip，This type of requirement is also optional，Currently there are OTA platforms that provide review and feedback services、Life service platform、Official website、UGC platform and official channels, etc.。

In summary，If tourists want to get the most comprehensive travel services，Requires UGC platform、OTA platform、Life service platform、Map platform、Official channels, etc. to switch，The best travel experience is to provide all services on one platform，Provide true one-stop service，Realize a true one-stop travel experience。But if you only need the simplest travel services，OTA platform can meet their needs，In other words, online travel 188bet app download transactions are necessary conditions and basic needs for tourists to travel and long-distance travel。

The essence of 188bet app download global smart tourism service is to provide one-stop tourism service

All-region smart tourism is derived with the development of smart tourism and the proposal of all-region tourism，Smart tourism and all-region tourism are the development trends of tourism，The combination of the two is the best practice for tourism development。Although the development of global smart tourism has not been long，But there have been many practical explorations，Like Yunnan、Guizhou、Shanghai、Exploration of global smart tourism construction in Jiangsu and other places，Corresponding front-end applications such as "Visit Yunnan with a mobile phone"、“One code to travel to Guizhou”、"Travel in Shanghai"、"Su Xinyou" etc.。

Global smart tourism mainly solves problems on the management side and service side，The management side hopes to use a unified supervision platform，Realizing management of tourism-related enterprises、Application of big data、Related business transfer，Standardize the operation of the industry；The service side is through a unified front-end application platform，Realize the integration of tourism resources、Travel transaction closed loop、Travel information service、Comments, feedback, etc.，Provide convenience for tourists、Personalized one-stop travel experience and travel services。The needs of the management side and the service side are different，The management side is mainly an application for back-end managers，The service side is an application for front-end visitors，So when considering server-side applications, we do not consider the needs of the management side for the time being，But it does not mean that the two sides are independent of each other，On the contrary, the service side can provide data sources for the management side，The management side can guide the service side to improve。

Therefore，From a service perspective, the essence of global smart tourism is to provide tourists with one-stop travel services，Achieve service efficiency、Convenience and personalization。

Exploration of OTA-based 188bet app download global smart tourism service side construction model

The online global smart tourism platform is similar to OTA from the front-end service entrance，This is also the reason why it is called OTA-like，The difference is that in addition to online travel transaction services，Also provides information services、Play service、Public services and complaint feedback, etc.，And online travel transaction services are essential。

Therefore，The author is wondering if it is possible to integrate destination resources and secondary development on the basis of OTA，Build a destination flagship store using mini programs or other methods，Provide destination-based one-stop travel services，All features needed for fusion。The idea is to use OTA as a platform，Return to the essence of e-commerce，Merchant opens online store，Build your own platform，Form private domain traffic，Just like the Planet launched by Ctrip。The difference is，The Planet is dominated by a single subject，The global smart tourism construction model based on OTA envisaged by the author requires the integration of relevant resources of the destination，And provide other functions besides online travel transactions through secondary development。

The builder of the platform is responsible for the construction and operation of the destination flagship store，The entire model is the same as the existing platform construction，It’s just that the carrier is switched from independent APP or WeChat applet to OTA。In this way, the platform can use the existing traffic diversion of OTA，No further user education required；OTA can also use the platform to achieve wider promotion。

The advantage of this model is that it eliminates the need to connect with OTA during the construction process，And the entire process from online to offline closed loop，For example, the connection between online ticket purchase and offline turnstile，Other functions also need to be redeveloped。Therefore, this OTA-based model can not only meet the needs of global smart tourism construction，You can also maximize the reuse of existing resources，Avoid duplication of construction。

188bet app In summary，Comprehensive consideration of OTA core functions、Basic needs of tourists、Maximizing the functions and resource utility of the global smart tourism platform，The author proposed the above OTA-based 188bet app download global smart tourism service side construction model。

(This article is contributed by the author，Does not represent the views of Zhihui Platform。Zhihui sincerely welcomes submissions from colleagues in the industry，To communicate, you can add WeChat: tripvivid6)