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LoginChina’s hotel industry giant BTG Homeinns Hotel Group officially launches luxury hotel business,And established a new luxury hotel brand management company this month。“This will be one of the most landmark strategic decisions of BTG Homeinn。" said Mr. Sun Jian, general manager of BTG Home Inn Group。
With the upgrading of China’s consumer market and the recovery of the wine and tourism industry,BTG Homeinns has created a multi-brand matrix,And continue to be economical、188bet app download Mid-high-end、Comprehensive development and update of high-end brand products,Create "youngerness"、Fashionable” hotel brand image,Continuously obtain new value jumps in the market。
With the upgrading of consumption and the national yearning for a better life,High-end and luxury hotels that combine excellent quality and exclusive services are increasingly popular。BTG Homeinn Hotel Group officially established a luxury hotel brand management company - BTG Annuo Hotel Management Company in August,And hired Mr. Liu Chenjun, one of the most respected senior managers in the hotel industry, as a director、CEO 。
Mr. Liu Chenjun once served as President of Wyndham Hotel Group Greater China in the United States,Good at cross-border innovation,The pursuit of excellent brand management and advanced industry changes,Has more than 20 years of leadership and practical experience in the cultural tourism and hotel industry。Mr. Liu Chenjun once served as President of Wyndham Hotel Group Greater China 188bet sports betting app download in the United States、President of Costa Cruises China、General Manager of Development of AccorHotels Greater China and Managing Director of AccorHotels China, etc.。
Mr. Liu Chenjun is appointed as the director of BTG Annuo Hotel Management Company、After CEO,Mainly responsible for the development of high-end and luxury hotel brands,will bring new innovation and growth points to BTG Homeinn。He said: “The main goal of the new company is to be the best Chinese luxury brand、Build the best team、Create maximum value!”
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