Eleventh Golden Travel Season，Kuaishou digital experts in the form of sitcom，Show everyone“Want to play but have no money”’s current situation，At the same time, OCT Group’s people-benefiting 188bet activities are brought out through clever plot placement，set off a wave of“花小成”Wind。Although the plot is exaggerated，But it still resonated with tens of thousands of people and participated in the event。

The OCT Group’s 188bet design is ingenious，At this time of Golden Week, from“Huimin”Angle of departure，Obtain ticket reduction opportunities through magic challenges to stimulate users’ enthusiasm for participation。Cast what you need at the same time，Achieved brand exposure and its amusement park service platform“花小成”Download of APP。

With the upgrading of cultural 188bet consumption and the rise of emerging media platforms，Cultural travel industry marketing ushered in a new round of reform and transformation。New marketing methods represented by short video marketing are pushing cultural 188bet marketing into a new scenario，Many cultural and 188bet enterprises with local characteristics actively embrace new trends，Focus marketing on short video platforms。

OCT Group is known as “2021 Cultural 188bet Festival”for an opportunity，Planned a variety of content marketing methods in Kuaishou。Incorporated custom magic expression、Brand topic activity、Quick coin rewards and other multiple interactive forms“Super Challenge”，Take the brand special page as the undertaking，Placement with information flow、Resource bit exposure、Matrix publicity methods such as expert planting recommendations and other matrix promotion methods are used to break the circle of marketing。

In Kuaishou“Trust Magnetic Field”Under the marketing potential，Strength to seize the hot topics during the National Day 188bet peak，OCT Group not only gained 10 points in terms of brand reputation.600 million exposure，It attracted tens of thousands of online users to go offline，Follow and participate“2021 Cultural 188bet Festival”。The download of Hua Xiaocheng APP has also achieved good results。

Creative gameplay to create content 188bet hot spots，Deeply reach users in multiple circles

Super Challenge revolves around the IP image of Hua Xiaocheng，Customized exclusive magic expressions and exclusive topic activities # Colorful and Happy Tour is in Hua Xiaocheng，To be unique、Differentiated creative 188bet matrix to achieve event exposure。Kuaishou official takes full advantage of its expert resources，Calling many parents and children to raise children、Travel、Masters in life and other categories join together to launch the challenge，Help the topic’s popularity continue to rise。

Creative video in progress，Sparking a wave of in-depth customized content“花小成&188bet;whirlwind。@Taekwondo Zhao Tengteng to“Good Dad&188bet;image appearance，Knock down with force“Bad guy&188bet;，Take your daughter to the theme park。@小武、@ Zhuzhu it、@明七 is actually not funny, but more so a confused traveler traveling abroad、A single mother trapped in life、The one who gives krypton money to the female anchor“Rich Man&188bet;Waiting for the character to appear，While accurately conveying brand and event information in the form of short videos，Achieved breaking out of user circles。

Fans quickly followed up after the master’s call，You can also use cute magic expressions“花小成&188bet;Shooting video，You can also use topics to post check-in videos of OCT tourist attractions。Two ways to play in parallel，Improve user experience、Inspire enthusiasm for participation。Many users directly called “Simply take a video，Not only got a 199 yuan voucher，Also won the Overseas Chinese Town‘花花 Everything’Series blind box，Not too fragrant！&188bet;

To expand the exposure of the challenge，The event also matched heavy traffic resources for promotion and heating。Includes information flow、Open screen、Search、Creator background resource bits, etc.。Add vermicelli、Value-added services such as business power，The brand reputation of OCT and the download volume of Hua Xiaocheng APP rushed to the peak。

As of now，The total number of works participating in the challenge reaches 6.50,000，Total video views reached 10.600 million。

As an iconic enterprise in the cultural 188bet industry，OCT Group’s marketing reform is at the forefront of industry reform，Complete through Trust Community“Grow grass online”、“Plucking offline”’s complete marketing link，Inspire more potential value in the cultural 188bet field。

Promote IP value improvement、City image construction，Comprehensive empowerment of cultural 188bet marketing

Why OCT Group chose Kuaishou for brand marketing during this year’s double holiday golden period？The reason，Mainly due to Kuaishou’s platform resources、Advantages in traffic and other aspects，Can fully meet the new era marketing demands of cultural 188bet brands such as OCT，At the same time, Kuaishou is in creative marketing、Comprehensive strength and rich experience in customized marketing content solutions and other fields，Can help brands achieve better marketing results，Enhance the brand and commercial value of OCT Cultural 188bet IP，This event is also a verification。

While empowering cultural 188bet brands，This cooperation between Kuaishou and OCT is also conducive to promoting the construction and improvement of Shenzhen’s urban image，Taking the promotion of urban cultural 188bet resources as the entry point，Further explore Shenzhen’s potential urban value，Promote Shenzhen’s economy、Comprehensive development and digital upgrading of culture and other aspects。

In fact，In recent years, accompanying short videos、The rise of live streaming，Kuaishou has become a new marketing front for the cultural 188bet industry，Successfully assisted a large number of cultural and 188bet brands、Urban cultural 188bet resources create marketing hot IP。

Previously，Kuaishou“Travel Adventures”The first stop is Wuzhizhou Island in Hainan，Created an island adventure summer carnival，Successfully attracted the enthusiastic participation of a large number of netizens and offline tourists，Through online and offline linkage，Create a closed marketing loop，Deeply explore the unique cultural 188bet resources of Wuzhizhou Island，Comprehensive promotion of local scenic spots、Accommodation、Catering and related brand development。Activities not only provide the 188bet industry with a new way to acquire customers，Provide new growth points for brand exposure，At the same time, it also helps to accelerate the improvement of the city’s image。

Overall，Kuaishou has opened up new ideas for upgrading product and sales links for the cultural travel industry。On the one hand，Kuaishou has a rich ecosystem of cultural and 188bet content and creators，And under the platform’s ultimate trust mechanism，Formed "Fans";Growing grass”Effect；On the other hand，Kuaishou’s continued efforts in the marketing field，Also improved“Pull weeds”Speed，Kuaishou has become an indispensable marketing position and fertile ground for the development of the cultural 188bet industry。

Future，As Kuaishou continues to deepen its efforts in the field of cultural 188bet content ecological construction，Continuous exploration and upgrading in the field of creative marketing，will help more cultural and 188bet brands embrace short videos、Live broadcast marketing，Leverage new growth，Deeply empower the new development of cultural 188bet industry。