The word Metaverse，American writer Neil· was born in 1992;Stephenson's science fiction novel "Avalanche"，The metaverse in the book is a virtual online world parallel to the real world，People who are geographically isolated from each other in the real world can use their respective “Incarnation”，“Face to face”Communicate、Entertainment，You can even live in it、Work。

Since the birth of the Metaverse，Beijing、Zhejiang、Jiangsu and other places are competing for the track of the Metaverse，Policies and guiding opinions have been issued one after another。Among them，Beijing issued "Eight Measures to Accelerate the Innovation-led Development of the Metaverse of Beijing Sub-Center"，will rely on Tongzhou Industrial Guidance Fund，Adopt“FOF + direct investment”Methods to unite other social capital，Create a fund covering the metaverse industry，Support Yuanverse start-up projects and major projects，Improve service system，Supporting industrial ecological construction，Support the establishment of Yuanzi sub-fund focusing on early and long-term investment。

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The Metaverse has affected all walks of life，Among them，The game industry is currently the industry most affected by Metaverse。Many games are based on a fictional story background。For example, the world of "King of Glory"、"League of Legends" world、Original God Harry Potter、Douluo Dalu、Perfect world and more。The science fiction world where reality and fiction are intertwined also gave birth to "The Matrix"、"Ready Player One"、Movies like "The Runaway Player"，And TV shows like "Westworld"。Although the Metaverse has been fermenting for quite some time，However in fact，There is no generally recognized authoritative definition of the Metaverse in the scientific and technological community。

There are also many companies in the 188bet app Cultural Tourism Industry that actively embrace the concept of the metaverse，If Disney enters the Metaverse、Zhangjiajie Metaverse Center was established、Yuanverse Project "Datang&188bet app middot;Kaiyuan》Start......The number of cultural tourism companies entering the Metaverse continues to increase，Under the premise that the metaverse is very popular，Where are the real opportunities and challenges in the cultural tourism industry？How to avoid minefields，How to identify opportunities，Each cultural tourism company has its own understanding of this。In fact,“Yuanverse”Before this concept became popular，Digital cultural tourism has always been the main direction for the transformation and upgrading of the cultural tourism industry。2020，"Opinions of the Ministry of Culture and Tourism on Promoting the High-Quality Development of the Digital Cultural Industry" issued by the Ministry of Culture and Tourism、《About deepening“Internet + Travel”Opinions on Promoting the High-Quality Development of the Tourism Industry" and the "&ldquo issued this year;14th Five-Year Plan”Cultural and Tourism Development Plan” is guiding the direction of digital cultural tourism transformation。

The exploration space of Yuan Universe in the cultural tourism industry

Various related cultural and tourism enterprises can generate various new profit models based on the Metaverse，Products and services that reshape the cultural travel industry。The 188bet app Cultural Tourism Industry should pay attention to the development direction of the Metaverse，Many cultural and tourism companies have already taken action。

Face to face with idols in the metaverse。Disney CEO hinted in a recent conversation with Kraft Group CEO，The Metaverse will be Disney’s future。He said he believes that the metaverse is the development direction of the next generation，And said“Fans can expect to have lunch with Disney princesses in the Metaverse”。Future，The Metaverse may be able to combine virtuality and reality，Let consumers identify with their idols，For example, Michael Jackson、Kobe Bryant dance or play basketball 1V1，It can also be the same as Li Bai、Du Fu recited poems and wrote poems together，Go hiking and hiking under the guidance and explanation of Xu Xiake……This allows cultural tourism to see more room for consumption and monetization。

Yuanverse changes the asset-heavy cultural tourism model。Yuanverse may completely change the overweight asset model on the supply side of cultural tourism、Completely subverting the rules of the industry，Jindong’s two-dimensional universe practice in Qingdao TV Tower and Guangzhou Xiaomanyao also proved that through millions of investments，It can also generate over 100 million followers and clicks，If private domain traffic can be obtained，Then realization will become more likely。In an era when the return 188bet app rate on heavy asset investments is difficult to beat bank interest rates，The metaverse may bring about a revolution in cultural tourism。

The cultural tourism transformation scene of NFT。NFT（Non-fungible Token，Non-fungible tokens) digital collections as an important application of blockchain，Will play an important role in empowering local cultural tourism，Like the Forbidden City、NFTs from big IPs such as Sanxingdui have huge room for imagination。If it is to promote ice and snow sports，Cheer for the Beijing Winter Olympics，At the end of last year, the "Guochao Forbidden City Ice Play Pictures" series of NFTs were sold in the form of blind boxes，Price per serving 29.9 yuan，Total quantity sold: 35,000 copies。The "Guochao Forbidden City Ice Play" series of NFTs is based on the "Ice Play" collection of the Forbidden City painting，The effect of using Chinese calligraphy brushstrokes and splashing ink，Cleverly incorporates elements of the five Olympic colors，Form the background of ink painting，Bright colors，"Ice Play Picture" takes on a new look。Through this art，will“Winter Olympics in the Forbidden City”Move to the public，Leading the public to explore the mysterious and unknown world of digital art。Another example is the high-profile announcement by Datang Evernight City that it will build a historical and cultural metaverse project，&ldquo jointly created by Datang Evernight City and Xi'an Digital Lightnian Software Development Co., Ltd.;Datang Kaiyuan”Series of digital collections online，This is Xi’an’s first digital collection of 3D architectural models。

Cultural travel in the metaverse。From a tourism perspective，Yuanverse can allow people stuck at home in the post-epidemic era to experience world-famous attractions at home。Present，Matterport is a company that can already use VR technology to allow users to experience the five major ruins of Egypt。However，This is not enough，Most tours in the Metaverse currently are static and pre-customized single-player experiences，Needs to be improved in terms of interaction during group outings。In the future metaverse，Cultural tourism can be + games or + adventure, etc.，Have sufficient social travel attributes，Equivalent to an upgraded version of travel agency travel，Of course, there will be different pricing depending on the service content。

Expert opinion

Member of CYTS Think Tank、Institute of Financial Strategy, Chinese Academy of Social Sciences、Professor, School of Business, University of Chinese Academy of Social Sciences、Researcher 188bet app download Wei Xiang thinks，The impact of the Metaverse on tourism has two sides: on the one hand，The biggest impact of the Metaverse on tourism is its ability to transform time and space，It can bring people and scenery in the distance、Realistically、In real time、Holographically projected around us，Form a twin world，In this way we want to enhance the experience of tourism、These demands for accessibility，Becoming less urgent，This will directly reduce everyone’s willingness and willingness to travel。On the other hand，This also provides opportunities for tourism。Because the Metaverse projects and generates the physical world no matter what，It must be based on physical objects and social elements in reality。The resources required for these tourism activities，In the final analysis, it comes from the original design made by the tourism industry、Ecological protection and resource development, etc.。So in the process of embracing the Metaverse，Information companies in the 188bet app Cultural Tourism Industry must play a leading role，To solve the problem of how virtuality reflects reality，High-tech tourism companies have to solve the problem of how to beautify and enhance reality。

Member of CYTS Think Tank、Jindong Technology Yang Nan thinks，The metaverse that Jin Dong understands is ";The digital world integrated with the real world”，Digital service system to help people live a better life。Wenlv Metaverse is universal and universal，Fission through flow、“yuan”Empowerment、“yuan”Propagation、“yuan”Experience、“yuan”Operation industrial empowerment model，Overturned the investment and construction structure of the traditional 188bet app Cultural Tourism Industry、Business methods and operation management methods，Realizing digital smart operations and universal marketing，Let the immersive night tour be realized from lighting to beautification，Back to culture，Finally realize the intelligent business transformation。The current Metaverse is actually closer to the concept of the next generation Internet，We can look forward to breaking the traffic wall between industries，The future of the Metaverse is not to create a virtual world，The significance of its existence should be to eliminate the barriers of time and space，Improve and create new experience scenarios and quality。

Member of CYTS Think Tank、iQiyi Vice President Zhu Liang said that iQiyi has implemented Metaverse technology in concerts and various variety shows，iQiyi’s new music variety "Yuanverse Singer"，The world’s first virtual music competition program。Mainly display virtual 188bet app download images and real people，The real singer will wear a virtual clone，Two-way presentation of the metaverse world。Virtual characters come into reality，Holographic projection，No matter you are male, female, old or young、Tall, short, fat and thin，As long as you want to show off your singing voice，Anyone can come and sign up，We will provide you with a fair sound playing field，Provide a brand new stage for all dream chasers who have music dreams。

Member of CYTS Think Tank、Cheng Hong from Jiangsu Vision Cultural Tourism thinks，The practice of the metaverse involves many orders、Standard-level things，We are currently talking about the metaverse and international understanding，Obvious differentiation。At the same time，The Metaverse has a content layer、Technical layer、Three dimensions of business layer。The main direction of our vision is technology and ecological cooperation、Content R&D and production、Commercial application penetration。Under collaborative development with technology development partners such as Tencent，Both parties made it clear that the spirit of the signed article of the General Secretary's "Qiushi" magazine is the core，The most direct thing is to get out of reality，Empowering Industry。

The concept of the Metaverse is too big，Our vision has been doing some practice using the definition of digital cultural tourism，About three years。The first stage is，Cultural IP R&D and construction，We believe that the development trend of the cultural industry in the past century，Cultural IP is the core cultural industry resource，It is also a terminal cultural industry resource，Covering all cultural categories, traditional and contemporary，It is an asset，Including the era of digital humans in the metaverse era，IP is identification，Also personality identification。Especially the maturity of AI technology，IP has a stronger sense of narrative，Lower cost。So，We have been with R&D for three years，Dozens of intellectual property rights formed，Estimated to be available in the second quarter of this year，Also built a property rights trading platform for cultural IP，Building a R&D ecosystem。

The second stage is when we start to layout the blockchain，We completed the digital culture IP blockchain application platform (IP chain) before the Spring Festival，Blockchain is the underlying technology for all primary applications in the metaverse，Also a value technology。So we have implemented key cultural and tourism applications on this technology。We use art collections to define it according to the regulations，But in the cultural and tourism 188bet sports betting app download scene, we can definitely use it as a rights confirmation tool for the first time。Before the Spring Festival this year，We and Academy China、Shangwei Culture、Yuanliu Movement released together“Fire Tiger Gate God”'s digital collection，From“Cultural scene exhibition-empowerment of local traditional industries-cultural IP activation-blockchain digital collection release”Exploration of the four-in-one digital cultural tourism era，Achieved excellent results and received great attention from governments at all levels。Basically formed the technology chain of IP-Metaverse。

The third stage is where we start from now，There will be some cultural tourism experience products about parallel worlds with metaverse concepts launched，Currently signed two contracts，One is an island、One is a hole。Conducting research and development public relations with big data and AI companies，Hope to be in the development of IP-NFT，Do one or two large-scale cultural and tourism scene projects。