May 31，Immerse yourself in the Yuan Universe丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and leading corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Vice President of Tencent Cloud、Fang Tengfei, general manager of Tencent Culture and Tourism, attended the event and published "Technology for Good，Promoting the new development of digital and real integration of culture and tourism" keynote speech。

Fang Tengfei said，The cultural tourism industry is undergoing profound changes，Industrial development、The consumption boundary of tourism is more diversified；Services are changing to move closer to experience；Space is being re-deconstructed from the space-time dimension；Cross-border integration，Integration of technology and industry，Integration of content and industry，Evolving with each passing day，Quick push。The industry faces a lot of uncertainties in the process，But one thing is for sure，Digitalization is playing an increasingly important role in this process，will also play a greater role in the future。

(This article is compiled based on the speech transcript，Zhihui is the editor)

Dear leaders，Dear guests，Dear friends in the industry，Good afternoon everyone。I am Fang Tengfei from Tencent，I am very honored to have such an opportunity to share with you briefly today，The theme shared today is technology for good，Promoting the new development of digital and real integration of culture and tourism。

First, let me share with you some of our observations，After the emergence of the new coronavirus epidemic，We can feel that the application of technology is expanding in recent years、Depth、In different dimensions such as speed，Comprehensive and profound impact and change in all aspects of society，Including each of our lives。

The digital economy has become a very important 188bet online sports betting part of the national economy in the past 15 years，Digital technology has also become an important driving force in promoting supply-side efficiency improvement and industrial upgrading。After more than 20 years of development in the Internet industry，Achieving supply and demand matching from the consumer Internet with human services as the center，Chain reconstruction and digital intelligence upgrade to the industrial Internet，And the integration of data and reality into Quanzhen Internet，web3.0 Value Internet security and trustworthiness, etc.，Generally speaking, we have entered a new stage of digital civilization。

Here is a brief introduction to the understanding of the Internet of Value，The cornerstone of it is blockchain technology。The Value Internet can solve some of the disadvantages existing in the information Internet and mobile Internet era，For example, in the traditional Internet stage，The cost of falsifying information is very low，Valuable information is difficult to protect，It is also difficult to determine the ownership of assets。All our value transfer and value delivery must be based on third parties，But third parties require a lot of operating costs，It will reduce the efficiency of value transfer to a certain extent。

Based on blockchain technology，The Internet of Value can realize buyers and sellers very efficiently，Efficient and fast value transfer between publishers and subscribers，And asset confirmation，It will actually bring about a lot of changes，There will also be many profound and long-term changes。

The theme of our conference today also mentioned the concept of the Metaverse many times，We are clearly feeling it now，The boundary between virtual and real is rapidly melting，Whether it is from virtual to real or from real to virtual，We are all committed to how to help users obtain more real information、More advanced、More dimensional experience。

In the field of digital and real fusion，Tencent has also made a lot of preparations based on its own ecological resources，We also hope to have some technical support，Matching based on some scenarios，Be able to do some related exploration and work in this field。

Back to our industry itself，We will see that the positioning of the industry presents three very clear characteristics in the entire national economy。The first is the cultural plastic tourism，Yi Lu Zhang Wen，Understand Chinese culture，Enjoy a wonderful journey，New mission to meet people’s needs for a better life，And enriching the people、Benefiting the people and happy people，New requirements in the new stage of integrating social and economic benefits。At the same time, we have also observed that the application of digital technology is becoming an industry aspect，Ports of various industries、The kinetic engine of new development in each link of the chain。At the specific or micro to industrial 188bet app level，We see the development of the entire industry based on the concept of consumption，Service and experience methods，There are some very obvious changes in various aspects such as travel patterns。

This is catalyzed by the epidemic，There is another general trend of development of the times。Industrial development、The consumption boundaries of tourism are diversifying；Service is moving closer to experience，Go to change；Space is being re-deconstructed from the space-time dimension；Cross-border integration，Integration of technology and industry，Integration of content and industry，Evolving with each passing day，Quick push。We will see a lot of uncertainty in it，But one thing we are sure of，Digitalization is playing an increasingly important role in this process，will also play a greater role in the future。

Since last year，Tencent has made relevant upgrades to its mission and positioning strategy，We must take root in the consumer Internet，Embracing the Industrial Internet，To promote sustainable social value innovation。Including elderly care technology、Rural Revitalization、Digitalization of public welfare，FEW carbon neutrality, the scenarios and areas that people are concerned about，We actively seek breakthroughs，Actively seek resonance between the development of science and technology and the concerns of the times。We still focus on user value，is the starting point，Adhere to the vision of improving science and technology，Strive to create value in the process of industrial development。

The wind of numbers is blowing slowly，As an important part of Tencent’s industrial layout，Tencent Culture and Tourism is positioned as a digital assistant for cultural and tourism integration and industrial upgrading，Our starting point or tool is still digital technology，Including digital content and rich ecological resources，We are committed to serving all ports of the industry chain，Includes management、Consumption、Industry provides intelligent comprehensive services，Promoting digital upgrading and innovation。

In the past time，Based on Tencent Cloud’s technical capabilities and rich technical ecosystem，We have carried out hundreds of project practices in many tourist destinations across the country，These items are related to or involve content、Experience、Service、Scene、Engine、All aspects of ecology。

Actually, I had a lot of feelings during this process，I also accumulated some understanding of the industry。Next, I will briefly share with you our practical results and some ideas in this process。

We actually have a very clear idea in the field of cultural and tourism integration，We hope to promote the warm embrace of digital technology and traditional culture and tourism。We believe that this combination should not be rigid，Shouldn’t be paired with a deadlifter，It shouldn’t be a simple cooperation like wrapping a layer of candy wrapper。We hope that through the application of digital technology，Make cultural relics more vivid，Making the creation and distribution of cultural creations easier、Fast and efficient，Let digital culture shine，Make the travel experience 188bet Online Sports Betting and Casino more attractive，In the end, this kind of all-round integration of online and offline will be achieved，To release or create more industrial value。

Here I will share a case involving cooperation with the Forbidden City，We leverage digital technology，Through the mini program，Tour services，Including cultural relics explanation，Smart tour included in the entire scenic area，And the multi-dimensional display of each cultural relic，Merge together，Thus making the Forbidden City, the carrier of Chinese tourism culture, possible through a mobile phone，Extend its space in the dimension of space and time，Let every tourist enjoy a cultural relic，Outside the ancient building，Behind all this，Be able to understand and feel the warmth and warmth of the world behind history and culture in a deeper way，The vicissitudes and tragedy of history。

We have never stopped this service，A new round of upgrades was made last year。Currently, the Forbidden City’s mini program contains more than 1,000 points throughout the year，Contains many open tourist facilities，Includes many cultural relics that have not yet been opened，You can have a sneak peek through digital means。Comprehensively upgrade all chain links before, during, and after the tour。

Also at the end of last year，We cooperated with the Forbidden City to launch an immersive cultural relics display，It’s called a cultural relics exhibition without cultural relics。In fact, everyone will see our approach to cultural relics exhibition，From static to dynamic in the past，From a flat surface to a three-dimensional one，With the help of this naked-eye 3D technology，Of course, it also combines cutting-edge technologies from multiple laboratories of Tencent，We have created such an immersive exhibition，Allows the audience to be immersed in the cultural relics themselves，Also able to see behind the cultural relics，And some rich stories contained within it。

In terms of new content，We are also based on Tencent’s own blockchain technology，Effective integration with industry scenarios。We are also very fortunate to be able to help create the limited digital collection trophy for this year’s 6th China Cultural Tourism Big Consumption Summit。Our definition of digital collection is，This is cultural innovation consumption，New Marketing Direction，The first ray of light in the value Internet era。Why do you understand it this way？Because it is based on blockchain technology，We will find that the original asset value has been re-reflected。Meanwhile，On such a basis，We see the possibility of new gameplay，For example, we and OCT Happy Harbor launched a digital art collection with the theme of cultural tourism in the Greater Bay Area，But in this we are not simply talking about issuing a digital collection，Our client combines the sales of fashionable figures and annual passes，Content 188bet Online Sports Betting and Casino implemented、The perfect integration of IP and private domain traffic operations。This marketing action has been highly recognized by consumers，The overall sales situation is very good。I think in this sense，If we only talk about digital collections，In fact, this concept or marketing tool has not been fully developed yet。

Actually speaking，Tickets for all our future attractions，They all have the properties of digital collections。This ticket purchased by each person on a certain limited festival is unique，All have their own collection value。So I think that in the cultural tourism scene，Digital collections will have a lot of room for development in the future。

At the service level，We have served Yunnan in the past 5 years、Guangxi、Shandong、Hainan and other major tourist destination provinces and cities。“One machine tour”Such a pattern，It can be said to be the perfect integration between ubiquitous management and anytime, anywhere service，Reflects new governance thinking and new service methods in the new stage。I believe that with the evolution of technology，With the emergence of new gameplay，This method and form will achieve greater results in the future，To exert greater value。

At the new scene level，On the May 4th Youth Day that just passed, we jointly created the first virtual music world project integrating digital and reality with CCTV。The unique thing about this project is that we have created a large virtual space equivalent to 130,000 square meters。In such a virtual space，We can accommodate the same-channel interaction of 100,000 users at the same time，The technical requirements behind this are actually very high，In addition to video rendering technology，Also its requirements for our server，Requirements for ultra-low latency audio and video technology，Requirements for simultaneous concurrency capabilities of large-scale access edge computing，In fact, they all pose huge challenges。Of course, this is also a very good practical form of our country’s first real digital-real fusion music project，Also achieved very good results。

Meanwhile，We did a project in Yunshang Nantou Ancient City in Shenzhen。It means that through digital twin technology，We can realize the space-time and multi-dimensionalization of space，This actually solves how we can dig out the stories behind these resources in tourist destinations，From top to bottom，Not 180 degrees，Not 360 degrees either，Even a 720-degree panoramic display，Put its past and present life，Bring it to the past and even the future，Tracing the history of the ancient city、Integrate 3D visual information such as functional formats and cultural heritage with the real-life model of the ancient city，Promoting the comprehensive development of online and offline business travel；In this case, I believe that the 188bet app experience and perception of tourists will be a completely new change in the future，This is also a digital twin，Typical practice of digital and real integration。

In the part of assisting industrial development，We use digital technology to provide new engines for development for some cultural and tourism enterprises，Inject new kinetic energy。We and Marriott、China Travel Service Group has carried out very in-depth cooperation with leading enterprises in the industry such as Shenzhen University and Lishi，By promoting the cloud and digital upgrade of cultural tourism enterprises，Reduce costs and increase efficiency in this process。

Of course we have shared so much before，The actual practice of digital cultural tourism，Things to do，There are more opportunities for breakthrough。China’s cultural tourism industry has rich connotations and extensions，We have a lot of resources to be developed，Culture to be discovered，Content and scenes to be explored or digitally activated。Everything we do is for our consumers，Provide our tourists with more humanized services and a more immersive experience。Words in this regard，Tencent is still on the path of exploration as an Internet company，I also hope to work with you all。Poetry and distance require more wisdom，Ingenuity and strength to light up。

Of course I will take this opportunity，I hope to have the opportunity to carry out in-depth cooperation with colleagues in the industry in the future，Work together to seize new opportunities in the digital age，Together create the beautiful scenery of cultural tourism，This ends my sharing today，Thank you。