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Author of this article: Yao Yi 2015-07-26
Selected destination、Add a city within the destination、Play time、Attractions、Accommodation and Meals,Add in the destination transportation and some other details,Finally packaged and generated itinerary,This is the function of the itinerary assistant。What is the value of products like itinerary assistant,Will it become an entrance to tourism?
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If someone told you,25% of tourists to Greece have been to Mykonos,So even if you don’t know what is delicious and fun,Would you also consider going there?If someone tells you again,The person who provided this set of data may be an ordinary person like you,Would you be more convinced?

This is the advantage of Qionyou as an itinerary assistant.

Mei Zi, product manager of Qiongyou.com,The original intention of making this product was to see users uploading their own itineraries on the forum,There are more users "begging for itinerary" in the comments,At that time, users used word or excel to make itineraries,In the whole process, I had to go through the wall and search Google map countless times,Looking for strategies in the sky。Mei Zi thinks this is a need,Maybe it’s worth making a product,But the whole team was actually very uncertain at first。

Compared with today’s itinerary assistant products,There is not much special about this product in 188bet online sports betting terms of frame: selected destination,Add a city within the destination、Play time、Attractions、Accommodation and Meals,Add in the destination transportation and some other details,Finally packaged and generated itinerary。

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Users can design itineraries on the PC web page,Then sync to app,You can also complete the itinerary design directly on the app。In my opinion,This product has several highlights:

  • Destination based on user data: on the very early version of Qyer Forum,There are POI-based “Go” and “Want to Go” functions,This data accumulation provides help for the itinerary assistant。Most POIs in every destination and local area,The itinerary assistant can use a percentage to display the popularity of this attraction in the user's mind,For example, 87% of people who go to Japan go to Kyoto,Must visit the Blue Mosque when going to Istanbul。Also,On the destination traffic,The itinerary assistant will also show how many people are taking the flight、How many people took the train,One-way time, etc.。

  • Itinerary adjustment based on user data: the itinerary assistant has the function of intelligently adjusting the itinerary,This set of intelligent adjustments is in addition to the relationship based on geographical location,Other user historical habits will also be considered,For example, after the user went to attraction A,There is a high probability that we will go to nearby attractions B,Then the intelligently recommended itinerary will put B after A。

  • Direct card: The user selects a POI (restaurant、After attractions, etc.,Product can display its local language,and turns into a card on the screen,Users can directly use the mobile phone screen 188bet sports betting app download to ask locals for directions。

  • Connecting to Uber: How to connect the trip assistant through API,Allows users to book Uber vehicles directly,Of course this is only limited to the countries and regions where Uber operates。

We can all see the advantages of Qyer’s product,For example, high-quality users accumulated over many years (Meizi said they provided a lot of effective product suggestions),For example, a large amount of structured POI data based on travel tips and destinations。Based on database,Qiongyou Itinerary Assistant covers a relatively complete range of overseas destinations from the beginning,The function is also practical,Plus trial for loyal users,This has allowed the product team to accumulate a lot of data over the past two years,The background algorithm also makes rolling adjustments based on these data,The number of POIs also increases,Entered a forward cycle。

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This is why it is not easy for a start-up company to build a trip assistant from scratch - there are not enough user trials to accumulate data,Limited database information,It’s easy to fall into a vicious cycle。Mei Zi also agrees with this view。

As a product born in the PC era,Itinerary Assistant is also trying to cater to mobile usage habits。For example, users can increase or decrease the itinerary at any time on the app,For example, I am in a bad mood today,Originally planned 6 attractions,Now reduced to 3,After "shaking", the system will recommend a new itinerary;Another example,The itinerary assistant also provides surrounding attractions based on LBS、Basic information and evaluation functions of catering。Part of these 188bet app introductions come from Qionyou’s travel notes and forum content,Same as other competitors,Qionyou is also considering how to transfer valuable items、Structure the content containing POI。Mei Zi thinks,Itinerary Assistant is a very clever solution,Because all the information in the itinerary assistant is structured。

Qyer is also trying to guide transactions through itinerary assistant,Now the PC version provides the function of adding attractions and purchasing tickets directly - of course it leads to "cheap travel discounts"。Mei Zi said,The current focus of our work is to expand SKUs for Qingyou discounts,The other thing is to enhance the instant booking function on the app。But instant booking is not easy,Because most of the destination products for Qiongyou discount are from different suppliers,Supply chain management and real-time booking confirmation are two difficulties。

Currently, the overseas opening ratio of Qiongyou Itinerary Assistant has reached more than 40%,Has accumulated millions of users,Tens of millions of trips。

Finally, Meizi and I discussed two small issues:

188bet app Mei Zi thinks “yes”,Because according to user habits,Generally, there is travel inspiration first,Then determine the destination and make the itinerary,Consider hotels and air tickets only later (of course, some users grab cheap air tickets first before making the trip),So it is possible to direct other transactions through the itinerary assistant,For example, Qiongyou’s hotel information comes from Booking.com’s product library。

What pitfalls do you encounter when working as an itinerary assistant?Mei Zi feels that the biggest pitfall is how to improve the algorithm,Make itinerary recommendations smarter、More accurate。In addition, expanding POI through PGC and UGC methods is also a difficulty,As we said above, only itinerary assistants that cover more destinations are meaningful。In addition, Mei Zi thinks,Travel planning is a complicated matter,Because the product becomes complicated,This is contradictory to the user’s ease of use。Because the more functions you have,The harder it is for users to get started,And novice users happen to be the largest group of people。Mei Zi hopes that Qiongyou Itinerary Assistant can be useful to experienced users (because Qiongyou has brought together a group of relatively senior tourists in the user group),At the same time, it is also easy for beginners to get started,For example, optimizing the function of intelligent recommendation (this function is sometimes very useless for experienced users)。

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