Case: 188bet app download preferences of those born in the 1970s

In January 2021, Tencent released the "2020 Tencent 188bet app download Report"，The report is based on Tencent News、Tencent Culture and Tourism、Tencent Map、Penguin Zhiku Information and other platforms，Destination information from Tencent users、188bet app download methods、188bet app download behavior and reading data on 188bet app download keyword searches and other information of various age groups，Provide annual relevant interpretations of the 188bet app download industry in 2020。Among them "in terms of gameplay，188bet app download guide for the post-70s generation、Amusement facilities、Zoo、Country Tour、Price；The post-80s generation prefers self-driving 188bet app download、B&B、Natural scenery、Pet、Local food；The 188bet app download preferences of the post-90s generation are couples 188bet app download、vlog、Camping、Internet celebrity attractions、QIYOU。”

Maybe it’s “not confused at forty”，Those born in the 1970s no longer want to go on a quick trip，Started to pay attention to 188bet app download guide。

188bet app download guides are generally written or edited by tourists to describe destination attractions and destination 188bet app download methods、Method、Process、Information content such as precautions，Provide display to other tourists through online and offline channels。188bet app download guide information content can be through text、Picture、Audio、Video、Map and other forms of expression，In the Internet Age，188bet app download guide is a typical "user-generated content"，Also known as UGC (User Generated Content)，The user (tourist) is also a viewer of the 188bet app download guide，Also the creator of 188bet app download guide。

In terms of tourism information performance content，188bet app download strategies and 188bet app download notes are very similar，Both are “User Generated Content”，It is also an expression of information about the destination。However，188bet app download notes focus more on the description of destination attractions, especially the expression of personal emotions during the 188bet app download process，The 188bet app download guide focuses on destination 188bet app download methods、Method、Process、Notes, etc.。

Case: "The Story of Little Rock Pond"

One hundred and twenty steps west of the hill，Bamboo Barrier，hear the sound of water，Ruming Peihuan，心乐之之。The way to cut bamboo，See Xiaotan next，The water is especially clear。All stones as the base，Inshore，Roll up the bottom of the stone to get out，Weidi，Weiyu，为偁，Weiyan。Green trees and green vines，Mengluo Shake，Unevenly draped。

There are hundreds of fish in the pond，Everyone is like wandering in the sky with no one to rely on，Clear sunlight，Shadow on the stone。Still motionless，俶er died far away，Back and forth，Seems to be having fun with tourists。

Looking southwest of the pond，Dou Zhe Snake，Bright and dark visible。The shore conditions are very different from each other，Unknown source。

Sitting on the pool，Surrounded by bamboo trees，Lonely and no one，Desolate God and Cold Bones，Quiet and profound。Pass through the territory with it，Not allowed to stay for a long time，Just remember it and leave。

188bet app download companion: Wu Wuling，Gong Gu，Yu Di Zongxuan。Those who obey，Cui’s second child: forgive yourself，曰Fengyi。

"The Story of Xiaoshitan" by Liu Zongyuan of the Tang Dynasty is one of the most famous 188bet app download notes in Chinese history，From a tourist information perspective，A vivid depiction of a destination’s attractions，The scenery is before your eyes。However，"The Story of Little Rock Pond" cannot be regarded as a 188bet app download guide，According to the description in the text，It is impossible for other tourists to find Xiaoshitan by following the picture，It is unlikely to experience Liu Zongyuan’s browsing process again, especially the interactive process of emotion and scenery。In other words，The 188bet app download process described in some 188bet app download notes is "non-replicable and non-repeatable"。However，188bet app download notes that are both literary and emotional can play a very important role in destination promotion and marketing，The impulse of many tourists to 188bet app download is to "copy" and "repeat" the author's tour process，I especially hope to "copy" and "repeat" the emotions in the process。

A line from Kang Xiaoyu, a literary and artistic young man in the movie "Blooming Heart", expresses the marketing role of 188bet app download notes: "How many people went to Mount Taishan just because of the sentence "I know how to be the best"！”

188bet app download guides with higher information quality also play a role in destination marketing，Especially the 188bet app download plans that affect tourists、Destination product selection, etc.，The level and structure of tourism expenditure can then be adjusted，And improve the quality of tourism。

For 188bet app download guide，The process of describing it、Methods can be "copied" and "repeated"。

It can be said，188bet app download guide is a product of the Internet era。Internet web2.0 and later，Users obtain information on the Internet，Can also produce and disseminate information，Provides the basis for the production and dissemination of 188bet app download guide information。

Also，Changes and adjustments in tourism methods have also accelerated the production and function of tourism strategies。During group 188bet app download，188bet app download agencies and online 188bet app download operators are the organizers and disseminators of destination information。The advent of the individual traveler era，Tourist collection、Identification、Organization destination information，188bet app download guides have become an important way and source of destination information。

Case: Mafengwo’s "Taishan 188bet app download Guide"

Mafengwo is a well-known domestic tourism information operator，According to the current expression, it is a "content" platform，is "User Generated Content"，A collection of destination 188bet app download guides and 188bet app download notes created by a large number of tourists。

(horsefengwo)

Despite Mafengwo’s content differentiation，Also divided into "Strategy" and "188bet app download Notes"，But the information content is not strictly divided according to the above definition。

Let’s take a look at the highly viewed 188bet app download guide on Mafengwo - "Taishan 188bet app download Guide": (https://www.mafengwo.cn/i/10810334.html），For example, the description of catering in the guide is: "You can buy various foods on the roadside before Nantianmen on the way up the mountain，There are cost-effective egg pancakes for 5 yuan each，Then cucumbers usually cost 10 yuan for 3-4 pieces，Generally, a bottle of mineral water sold by Moulu is 2-3 yuan。”This is a typical 188bet app download guide，Involving eating at the destination、Live、row、游、Purchase、Entertainment and other related content，For information content，Other travelers can “copy”、Can be "repeat"。

"There are a thousand Hamlets in the eyes of a thousand people"，Similarly, there are a thousand Mount Tai in the eyes of a thousand people。Tourism activities are a time and space process in the dual realm of material and spirituality with strong individuality，For example, the scenic spot recommended by the author of the above 188bet app download guide is "Sunset on Jade Emperor Peak"，Will any tourists adopt this “unusual” recommendation？For ordinary tourists, the so-called "normal" landscape is "Mount Tai Sunrise"。

The process of tourists receiving information，Just like the scene described by the idiom "A sight is worse than a hundred hearings"，The process of producing 188bet app download guides is “seeing (188bet app download) becomes smelling (guide)”。Most 188bet app download guides are based on personal opinions of tourists、Information content created for “one-time” 188bet app download experiences，Especially this “disposable”！This means that the 188bet app download guide is highly personalized destination information，It is also destination information that is incomplete, one-sided or even inaccurate (such as the 188bet app download guide from 10 years ago)。Another level，Meaning that tourists after confirming their destination，Want to browse a large number of 188bet app download guides，This is the process of "hundreds of hearings"，Then summarize and sort out even remove the false and preserve the true，Form your own characteristics (such as interests and hobbies、Destination 188bet app download plan for economic level, etc.。Naturally，The next question is，Is it possible for a "third party" to complete this time-consuming and laborious collection of 188bet app download guides、Summary、The process of analysis？This is the information structure of the 188bet app download guide，Can be called "collecting hundreds of things into one"。

The primary stage of structuring 188bet app download guide information is to convert 188bet app download guide information into destination description information including basic destination information、Tourist attraction information、Tourist facilities and service information, etc.，The information structure generally conforms to the "Tourist Destination Information Classification and Description" (LB/T 019-2013)。Theoretically，Based on the premise of massive 188bet app download guide information，Through technical means, especially big data analysis，It is possible to "remove the false and preserve the true" of 188bet app download guide information、"Checking and filling in gaps" to form more complete destination information。One step further，It can also be done through big data analysis and other means，Form structured information with interests and consumption preferences。Of course，The idealized picture is to combine destination “information consumption” data (Mafengwo、Xiaohongshu, etc.) conduct a comprehensive analysis based on the destination’s “product consumption” data (Ctrip, Tongcheng, etc.)，But for now it can only be “ideal”。

Generally speaking，188bet app download guide presented in the form of pictures and text，The hand-drawn map can vividly display the information content，Greatly improve the quality of information。

（Tik Tok）

Video is also a form of expression of 188bet app download guide information，Characteristics are intuitive and immersive。Looking at future development，Online live broadcast will become a form of information expression for 188bet app download strategies。This also corresponds to the idiom "hearing is false，Seeing is believing" comes from a sentence: "Hearing is heard，It’s better to see it with your own eyes；Seeing it，It’s better to practice it with your feet。" ("Shuo Yuan·Politics" by Liu Xiang of the Han Dynasty)。

(Himalaya)

Text of 188bet app download guide、Picture、Map、Video、Live broadcast and other information forms，Each has its own advantages and disadvantages in terms of information dissemination efficiency, especially information acquisition effect，With technological advancement，There is a lot of room for association regarding 188bet app download guide information——

（WeChat）

（Today’s headlines）

WeChat’s “Sou Yisou”、Toutiao’s 188bet app download information search results are already somewhat structured，Will it become a structured strategy information if we go deeper?？

（高德）

Electronic maps have natural advantages in displaying tourist information，If Gaode overlays the strategy content on the layer, would it be easy?？

（小红书）

Can online 188bet app download operators push structured information about Taishan Bixia Temple’s 188bet app download guide to tourists who like to study Taoism?？

Including the little red book of latecomers，The main way to improve the "stickiness" of tourism information and the efficiency of tourism product drainage is to structure the 188bet app download guide，The key point is to “see what others order”！Based on tourists’ different interests、Preferences and other characteristics provide different 188bet app download strategies，And then divert traffic to different tourism products,This may be the starting point for online 188bet app download operators to focus on 188bet app download strategy information in the future，The "algorithm" of structured and personalized 188bet app download guides should not be far away。

There is a paragraph about Mafengwo’s self-introduction on its website: “Since its corporate operation in 2010，Shared independently by a large number of travelers，The information content of Mafengwo Community is constantly enriched and improved，Become the first choice “188bet app download artifact” for the younger generation。Compared with the traditional online 188bet app download websites (OTA) commonly used by our parents，Hornet's nest is more trendy、Cooler，Understand the "choice of the younger generation"，Help them from different perspectives，Rediscover the world。”

Get，This can bring Ctrip、Tuniu、The fellow students have been promoted by a generation，Put it all in the basket of "tradition"。if，Tencent data shows “188bet app download preferences of those born in the 1970s”，Pinch and count，How old are the users of Ctrip and Tongcheng?！

Let’s appreciate the Mount Tai described by our ancestor Li Bai:

Going to Mount Tai in April, the stone-level royal road opens.

Six dragons passed through thousands of valleys, and the valleys followed them.

The horse tracks around the green peak are now covered with moss.

The flying water is flowing down the stream, the water is rushing and the pine trees are mourning.

Looking to the north, you can see the strange peaks of Mount Gu, and the cliffs are slumping to the east.

The cave door is closed with a stone fan, and there are clouds and thunder in the ground.

Climb high and look at Pengliu, imagining gold and silver platforms.

The sky gate roars loudly, and the breeze comes from thousands of miles away.

Four or five jade girls floated down nine Gai.

Invite your plain hands with a smile, and leave me the Liuxia cup.

I bow to him again, I feel ashamed that I am not an immortal.

It’s such a small universe, how easy it is to abandon this world.

No matter the front wave or the back wave, in this era they are all:

The sky gate roars loudly, and the breeze comes from thousands of miles away!

*Source of this article: WeiboBelieve in the public "Vedo Yi Pestle" (cn12301)，Author: Yan Xiangjun，Original title: "How “old” are Ctrip and Tongcheng users—188bet app download Information Compendium (5)》.