This summer，Concentrated release of demand for parent-child family travel，Summer vacation、Traditional cultural tour、County tourism and other markets are blooming more，Very lively。The domestic tourism market not only continues the trend of stability and improvement，More personalization、Showing new vitality and consumption characteristics driven by demands such as deepening。In addition，With China visa-free“Friends Circle”'s constant expansion，The inbound and outbound tourism market has also experienced significant growth。

Comprehensive summer travel data，Tuniu Travel Network releases the "2024 Summer Travel Report" (hereinafter referred to as the "Report")，Characteristics of tourism consumption this summer、User Preferences、Summary of popular destinations。

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"Report" data display，After entering July，The summer tourism market is heating up rapidly，And the travel peak begins in mid-July。The peak travel period lasts until mid-to-late August，Even though the summer is coming to an end，Users are still enthusiastic about traveling。Overall view，Compared with last year when the peak travel period was more concentrated in July，This summer’s tourism market is well balanced。 

Have higher spending power、Young and middle-aged users who pay more attention to travel experience and quality are the backbone of the summer travel market。188bet app download Judging from the age of travel users，Users aged 36-45 and 26-35 accounted for 45% and 26% of travel respectively。In addition，Tuniu summer travel products are being booked，Over 60% of orders come from women，Further highlighting the dominant position of female users in travel decision-making。

Judging from the source of tourists，Users in first-tier and new first-tier cities have a strong desire to travel，Among them，Beijing、Nanjing、Shanghai、Guangzhou、Chengdu、Shenzhen、Tianjin、Chongqing、Hangzhou、Users in Wuhan and other places are most enthusiastic about traveling，Ranked high in terms of number of trips and bookings。

Traditional popular destinations for domestic tourism continue to be popular，The emergence of emerging tourism markets

Domestic travel，On travel itinerary preferences，Both domestic long-term travel and peripheral travel are showing good trends。Domestic long-term tours dominate the summer tourism market，Accounting for more than 50% of tourists，Shows the user’s interest in traveling to poetry and distance，Strong interest in experiencing different regional cultures。The peripheral travel market is also hot，Accounting for nearly 40% of tourists。

In terms of travel days，1-2 days short trip、Strong demand for weekend vacations, etc.，Accounting for 35% of tourists。In addition，Medium and long-distance trips of 3-4 days and 5-6 days are also popular，The proportion of tourists are 28% and 26% respectively。

Among popular domestic destinations，Beijing、Shanghai、Guangzhou、Nanjing、Sanya、Chengdu、Hangzhou、Xi’an、Huangshan、Qingdao and other traditional popular tourist cities have gained more users’ favor，Travel popularity leads the domestic tourism market in summer。

In addition，Yanbian、Zhangjiakou、Zhangye、Datong、Zhuhai、188bet app download Ulanqab、Chengde、Lingzhi、Harbin、The number of tourists traveling to Qiannan Prefecture and other destinations increased significantly compared with the same period last year。Unique natural scenery、Summer escape resources and rich cultural connotations，Help the above destinations become emerging tourism hotspots this summer。

Inbound and outbound tourism grows rapidly，Southeast Asia Island Tour、European multi-country online travel is very popular

With China visa-free“Friends Circle”'s constant expansion，And the implementation of the 72/144-hour transit visa-free policy，Inbound and outbound tourism is heating up significantly。Outbound travel，Outbound short-term travel remains more popular，Accounts for nearly 80% of outbound travel users。

Hong Kong, China、Macau, China is the first choice for Tuniu users to travel abroad。Since summer vacation，The Hong Kong University of Science and Technology launched by Tuniu、Light travel at Macau University and other higher education institutions，And the Hong Kong Palace Museum、Exquisite small groups with in-depth cultural experiences such as the Hong Kong Intangible Cultural Heritage Museum are favored by tourists。

In addition，Maldives、Japan、Thailand、Singapore、Indonesia、South Korea、Malaysia、Russia、France-Switzerland-Italy connection、Türkiye and other destinations ranked highly in popularity。Summer is not the Maldives、Bali、Traditional peak tourist season for tropical islands such as Phuket，But tourists’ enthusiasm for summer travel is still strong。

Since this year，Tuniu“Excellent hotline”Further enriched the types of outbound travel products and destination coverage。Take Europe as an example，“Excellent hotline”In Western Europe、Central Europe、Eastern Europe、Basically 188bet online sports betting covered in Northern Europe and other directions，brings users a richer and more diverse outbound travel experience。This summer，European Cup、The successive hosting of the Olympic Games has further ignited the enthusiasm of the European tourism market。Except France、Switzerland、Italy、Outside of popular destinations such as Germany，UK-Ireland connection、Spain-Portugal connection、Serbia-Montenegro-Bosnia and Herzegovina connection、In-depth group tour products such as the Nordic Five-Country Connection are also hotly booked。

Parents and children dominate the summer travel market，Traditional cultural tour、Theme parks are a popular choice

The huge consumer group of parent-child families，And its unique travel needs are the key to promoting the hot summer tourism market。"Report" data display，This summer, the number of family trips accounted for more than 40%。Popular domestic destinations，Beijing、Nanjing、Shanghai、Sanya、Guangzhou、Xi’an、Chengdu、Chongqing、Hangzhou、Qingdao and other places are favored by parent-child families。

On the choice of domestic tourism products，Parent-child families focus on high quality、In-depth travel experience，Dare to try new things，Experience personalization、The new trend of specialization。A relaxing vacation from tradition、Landscape、Summer vacation，To the theme park、Traditional cultural tour、Outdoor exploration and various study tour products are popular bookings for families with children，Among them，“Roaming around the literary capital of the world-Nanjing 3-day tour”“Huangguoshu-Libo-Xijiang-Qingyan 5-day tour”“Shanghai Disney Official Hotel Self-Driving Package”“Guangzhou/Zhuhai Chimelong Hotel Self-Driving Tour Package”“2-5 days self-driving 188bet sports betting app download tour of Beijing Universal Resort”Packaged travel products such as this are particularly popular in bookings。

Premium small group、Private group has high attention，Free travel、The proportion of self-driving tours is growing rapidly

With the continuous upgrading of users’ demand for high-quality experience，This summer，Boutique small group tour、Private group、Travel products such as customized tour groups have attracted significant attention。Facing changes in market demand，Tuniu is fully upgrading“0Shopping”Basically，Continue to improve“Excellent hotline”Quality，Continuously optimize the details and service experience of group tours。Since summer vacation，“Qinghai Lake-Tum Monastery-Chaka-Dunhuang 8-day tour”“Beijing Classic 5-Day Tour”“Lijiang-Shangri-La-Dali 6-day tour”“Chengdu-Jiuzhaigou-Dujiangyan-Sanxingdui 6-day tour”“Guilin-Lijiang-Yangshuo 4-day local tour”Waiting within the territory“Excellent hotline”Top booking popularity。

Except for group tours，This summer，Free travel、The proportion of self-driving trips is growing rapidly。User booking fragmentation、The trend of resource fragmentation is significant，“Flight + Hotel”“Air tickets + tickets”“Air tickets + destination semi-free travel”“Hotel + Tickets”Waiting for more personality、Flexible travel products are in particularly strong demand。"Report" data display，Among the popular destinations for free travel within the country，Sanya、Beijing、Nanjing、Chengdu、Shanghai, etc. are the more popular choices for Tuniu users。In addition，Guangzhou、Shanghai、Zhuhai、Beijing、Nanjing and other destinations are also favored by more self-driving users。