1. Experience environment

Experimental product: Bread 188bet game iOS mobile version

Experience version: v5.1.2

Device model: iPhone 6

Operating system: iOS 8.3

Experience date: 2015/7/2

2. Demand analysis

Product Introduction

At the end 188bet game trip, bread travelsThe App will automatically generate beautiful 188bet game for users。Users can also easily use WeChat、Weibo and other social networks，Share their 188bet game，Share their experiences with more friends。

December 22, 2014，Bread 188bet game received US million in Series C financing from Tencent and others。

The main products of Bread Travel are: Bread Travel—journey recording and sharing software，Personalized travel community，Officially recommended by App Store for a long time、20 million users unanimously approved、App with over a million useful 188bet game；Bread Free Travel (currently supports fewer travel destinations) - travel itinerary software。

A summary of various lines、How to play、Attractions、Activities, etc.。For each destination，A collection of rich local gameplay。

Target user analysis

Target 188bet game:

Leisure self-guided tourists，Provide journey track records during the journey，And track-based text and photo sharing。

User characteristics:

Non-group tour，Strong planning ability，Have your own way of playing，Love traveling and making friends，Less 188bet game expenses。

User pain points:

Traveling is troublesome，Find destination、View 188bet game guide、Choose accommodation, transportation, etc.。There are too many trivial issues to consider，The most troublesome thing is，This information is often presented in a very fragmented form on the Internet。Bread 188bet game hopes to connect these links，Make it like bread，Become an indispensable dry food for everyone on the road。

User needs

Check what attractions there are in the destination，Which attractions are more famous，Which attractions are 188bet game more interested in。

Hope to browse the 188bet game，Get your ideal travel destination，Or as a reference for your own travel，If you find the shining points in other people’s 188bet game，Like a beautiful scenery、Nice hotel、Fun entertainment items, etc.。I hope the 188bet game contain more effective information，You can easily find the specific addresses of the highlights in other people’s 188bet game，such as GPS positioning、The name of the store, etc.。

Communicate with the owner of the 188bet game uploader，Seeking more detailed travel information。

Record 188bet game time by yourself，App records journey trajectory，More organized，Easy for users to recall。

Comment on the places 188bet game have visited.

You can buy recommended 188bet game products through in-app purchases.

Usage scenarios

Before departure

Use your free time，Browse other people’s 188bet game，Get your ideal travel destination。In destination related 188bet game，Discover the shining points in other people’s 188bet game，Like a beautiful scenery、Nice hotel、Fun entertainment items, etc.。The pass mark is equipped with a GPS location tag，Conveniently find the geographical location of these shining points，Add to your itinerary。You can also purchase recommended destination-related travel products directly within the App。

On the road

By taking a photo、Message and track tracking，Complete record of 188bet game footprints，Collect every moment of your journey。At the same time，Support offline mode，No need to worry about mobile phone data，Can be used even if there is no mobile phone signal。

End of trip

Automatically organize journey footprints into exquisite 188bet game，Interact and communicate with users in the community，You can also synchronize exciting content with your Weibo or WeChat friends、Friends Circle，Interact and communicate with friends。

3. Product Overview:

Core function points

Record 188bet game, support offline

By taking a photo、Message and track tracking，Completely record your 188bet game footprints，Collect every moment of your journey。Support offline mode，No need to worry about mobile phone data。

Add location 188bet game to camera photos

Upload digital camera photos to an itinerary with track tracking，Will match the time the photo was taken，Automatically add location tags to photos，Never forget the place where the photo was taken again。

Generate 188bet game, Weibo, WeChat

Automatically organize journey footprints into exquisite 188bet game，And can animate playback on the map like a movie。Synchronize exciting content with your Weibo or WeChat friends、Friends Circle，Interact and communicate with friends。

Shared by 188bet game experts

The wealth accumulated through 188bet game experts、Authentic and exclusive destination information (such as Antarctica、Arctic、Africa, etc.)，Provide users with understanding of the world、Exploring the world’s perspective。

188bet game products

Purchase recommended 188bet game products directly in the App, which is more worry-free.

Product structure

UI experience

Famous for its fresh style，The overall interface is dominated by Tiffany Blue，More suitable for people who like to pursue quality of life。The 188bet game recommendation page (main page) highlights the content of the 188bet game，Not much distracting information，Make the complex simple，It’s eye-catching。

Method of communication

188bet game Store Recommended.

Initiate friends and family to use social media to spread the word.

Use technology media reports to build momentum.

Use the high-quality content 188bet game product itself to create word-of-mouth.

Offline activities.

4. Profit model

The basic profit model is to obtain commissions from the transactions of 188bet game products。

There may also be software recommendations from the “Boutique 188bet game Tool Application” in the settings，Get advertising fees。

5. Possible development models

Restaurants popular among travelers、Hotel、Collect and integrate store information，Use the valid data to refine popular content，188bet game can then interact with various stores、Brands cooperate to obtain advertising fees、Commission, etc.。

Create your own online and offline business closed loop，Testing O2O，Gradually try commercialization。

6. If I were PM

Core function-improved experience of browsing 188bet game

Button

Offline 188bet game、Like the journey、Travel comments、Social platform，These buttons are at the top of the page，It’s more painful when users want to order。When browsing other people’s 188bet game，Just a casual look，Usually operated with one hand，And basically just slide up and down with your thumb，That is, the operation is basically at the bottom of the screen，The button at the top is very difficult to click。

Solution:

Place these buttons at the bottom of the screen，Easy for user operation，As a result, the effective viewing range of 188bet game blog browsing is narrowed，Consider making the top navigation bar transparent。

Route Schedule

In the route schedule, you can only see the items for each day of the itinerary and the information about the project-related locations，Less information display and less attractive，Unable to correspond to 188bet game，At the same time, fast jump cannot be achieved。

In other words，When checking 188bet game，Maybe I only care about a certain destination，The entire travelogue covers many places。Many pictures，Loading also takes time，It is difficult to find the part that you care about。In the function of line schedule，You can only see where you go every day，Does not correspond well to 188bet game，Realize quick jump。

Solution:

Consider using the sidebar，Especially the right sidebar (most people are right-handed) drawer navigation to display this part of the content。Change the focus of this as the "outline" of the travelogue into the focus of "navigation"，Well matched the outline with the specific 188bet game。Not only can show the specific route itinerary，And you can click on the specific itinerary，Quickly reach the first item of the section you want to browse。

for example，I want to see the relevant parts of the "Sagrada Familia" in the 188bet game，You can quickly navigate to the first record of the "Sagrada Familia" part of the travel log by clicking on the "Sagrada Familia" entry in the route schedule。

Day X

While viewing travel，I will be more concerned about the day of the itinerary，As a reference to arrange your own itinerary。While browsing 188bet game，The display page only has a text indicator at the beginning of each day，"Day X, Month X"。As can be seen from the picture，Compared to the picture，The information showing "Day X, Month X" is also very small，I often look at it while browsing and I don’t know what day it is that it is on。

Solution:

A semi-transparent icon indicates the day of browsing，Or move to the bottom with the button，Put this indicator on the top translucent navigation bar, etc.。

By animation effect，At the beginning of every day，The label "Day X, Month X" is displayed with animation effects，Play a striking role。

Generation 188bet game topic

The generation of special topics can be extracted from users’ 188bet game，You can also search from the Internet，Currently, most of the special sections on bread travel should cover these two modes。Can also be considered and authoritative travel magazine、Travel guide publishers cooperate，such as Lonely Planet，Produce more professional content (PGC),Improve the professionalism of your own brand。

User promotion

Problems with user 188bet game and photo exposure

Bread as a travel community，Mainly relying on UGC，I encourage everyone to travel and record and share through the App，But I feel that the processing after the 188bet game are not done well。After users generate 188bet game, they still hope that their 188bet game can be seen by more people，The only way for users’ 188bet game to be exposed is to go to the homepage，After going to the homepage once，It’s basically gone to hell。

Solution:

Current topic，Mainly display the refined content (or edit the content you find?），And it cannot be customized，Choose the topic you are interested in。Consider adding a recommended topic for 188bet game，Such as "June 188bet game Recommendations"、"Bangkok 188bet game Recommendations" and other forms to increase the exposure of users' 188bet game。Words about photo topics，Consider such example as "June Photo Selection"、“Hot Photos of the Day” and other special topics。

Enhanced social networking

Message optimization

The current news sections include: news and news。The updates are official news and officially pushed topics，The news is more complicated，Including add follow、Add friend、Liked the photo、Liked the 188bet game、Commented on photo、Comments on 188bet game and other types of news。When the user’s 188bet game appear on the home page，Generally speaking, the number of fans will increase a lot，Many people will like the user’s photos、Like user’s 188bet game，And this kind of information is only one-way encouragement to the author，But it doesn’t actually have much effect，Relatively speaking, whether you are commenting on photos or 188bet game, you just want to communicate with the author，It is a two-way behavior。The current problem is，When a large number of likes will flood the comments that want to communicate with the author，Not conducive to interaction between users。

Solution:

Message segmentation separates comment type information。The method 188bet game be directly separated，Messages are divided into 3 sections: All、Like、Comments；Filter，Set button to filter and display messages。

Launched Q&A section

After the travelogue was recommended，There are still relatively few comments (or interactions) between users。Reward system can be launched，Encourage everyone to communicate with each other，If 188bet game comment once, 188bet game will gain 1 point，Maximum 20 points per day。

"Bread 188bet game" is exactly what the name suggests，Just as the CEO expected from this product，He hopes everyone can take this piece of "bread" on their journey，No matter what difficulties you encounter on the journey，It can be used to solve various problems。So I thought of launching a Q&A section，If you encounter problems during the trip，Can post questions online，Waiting for answers from other users，Respondents can also be rewarded with points。

Launch a section for uploading photos (or another 188bet game)

The cost of writing a travelogue is quite high，Need to upload pictures and captions。Sometimes we don’t want to make a travelogue so formal，I just want to record some shining points，As in photo、Short video format。Such as the following scenario，I go out with friends (not necessarily traveling)，Then I discovered new and interesting activities、Shops, etc.，The status is not "traveling"，Recording these through a simple photo or two or a short video 188bet game bring attraction to other people’s travels。

At the same time，Since 188bet game is a lower frequency event，In this simple way，The form may be similar to Weibo or Moments，Can improve user activity and stickiness，Enhance interaction and closeness between users，Increasing product migration costs，Retain users。

Also，188bet game take longer，If you cooperate with commercial advertising，Not very easy，But the cost is much lower just by uploading photos or short videos，There are many activities to do。

Achievement Badges and Badge Levels

The current achievements are not very attractive，There are also special achievements that 188bet game be achieved。Countries visited、Region，How many times the travelogue has been liked，How many times has it been commented, etc.，Just data，There is no hierarchy，To encourage users to produce some behaviors。

Solution:

Introducing achievement badges and badge level system，If you have been to a certain number of countries、City，There will be badges and corresponding levels (encourage everyone to 188bet game，And recorded with bread)；User interaction，Such as leaving a message、Like、Collection and other behaviors，Set corresponding badges and behavior levels (encourage user interaction，Increase activity)。Badges and levels can be displayed on the homepage，The name of this part can be called "Achievement Wall"。

Commercialization

Create your own online and offline business closed loop，Testing O2O，Attempt commercialization。Consider developing group tour products that match the characteristics of bread、188bet game products such as local companion products，If the signing expert leads the group、Waiting at destination，Realize direct profits，And add the corresponding section in the App。

Details

Expert Badge (Different Experience)

Currently，After becoming a bread expert，Bread Travel will recommend experts to newly registered bread users。Generally become a member、Masters, etc.，There will still be certain logos on the avatar，To distinguish it from ordinary users，We also encourage everyone to become expert users，Let users feel self-satisfied。You can see the avatar and logo on the 188bet game on the homepage，Others are more willing to browse these people’s 188bet game，And generate interaction。

Add flight 188bet game

When browsing 188bet game，Flight information can be seen in "Route Schedule"，However, this information cannot be added in the mobile App，This part of the information can only be added through the web version。App is incomplete，Now that this part of the information is displayed，But this part of the content cannot be added directly through the App。

Level system

Xiao Qing Xing’s Bread 188bet game App Product Experience Report Xiao Xing Xing’s Bread 188bet game App Product Experience Report

Level system design，Levels are only divided into 10 levels，And each level upgrade requires more experience points，It is more difficult to obtain experience points for upgrading。This causes the problem that it is not easy for 188bet game to upgrade，It is difficult to form positive incentives for 188bet game，Let 188bet game do more tasks to improve their level，Thus increasing user activity。

Solution:

Increase the upper limit of level，Reduce the amount of experience required for each level。If 188bet game increase the level to level 50，Complete personal information in the early stage，If 188bet game add an avatar、Bind to social platform (WeChat、Weibo, etc.) give more points，The level can be quickly upgraded from level 0 to level 4 or 5。

After completing this part of the novice tasks，188bet game tell users how to improve their level。Also，Today’s task is deeper (Level 4)，Not conducive to stimulating users to complete tasks，Generate more interactions。It is recommended to move “Today’s Task” to the first level，Convenient for users to view，And complete these tasks。

PS.There is a BUG here，After completing today’s task，Although the system prompts，But the task list shows that it is indeed not completed，If 188bet game log in every day。

Daily login

Although there is this task for daily login，But how to measure this matter，There is no clear trigger event。If 188bet game open the App, 188bet game will be logged in，The system does not have any prompt that the login task is completed when opening the App。

Solution:

188bet game can use daily check-in to trigger the completion of this event，After clicking the check-in button every day，Prompt to complete the task later，And reward experience。Currently，Login rewards are fixed at 5 experience points。188bet game can consider that the login reward increases with the number of consecutive check-in days，Stimulate users to open the App every day to check in，Thus increasing user stickiness、DAU、MAU etc.。

Practical instructions for your destination

"Practical Instructions" adopts the drop-down method to expand，Each item has more content，More suitable for reading to the end。But the user wants to take back the detailed 188bet game after reading，Must click the corresponding entry button to achieve，More troublesome。At the same time，After expanding multiple entries，When the user wants to return to reading an item，Very difficult。

Solution:

How to expand a fold，Change to page jump，Click an item，Enter a new page to read，Convenient for 188bet game to return。

Personal settings

Setting up，The name 188bet game button that requires logging out is "Exit"，I think it’s inappropriate。The meaning of "exit" is unclear，It is to exit the software，Still log out，Unclear，It is recommended to change to "Logout"。