O2O 188bet mobile:

Figure 1: O2O value delivery chain diagram

O2O value delivery chain analysis

1、O2O 188bet mobile APP or public platform collects user needs，With the help of massive user consumption trajectories, a large user database is formed，Enterprises conduct big data research and analysis on consumption behavior and transaction behavior，Determine the user’s behavioral preferences based on the analysis results；

2. Transfer the value of user needs online to 188bet mobile enterprises;

3、188bet mobile companies provide users with customized products or services，And deliver the final product or service to the user，Also guide the overall operation of the enterprise。

O2O has different definitions, and there 188bet mobile deviations in understanding.
（1）1.version 0，Basically, projects involving online and 188bet mobile operations can be called O2O。
（2）2.version 0，Systematically divided O2O，One type is physical O2O，The core is to open up the online and 188bet mobile product systems，Do omni-channel distribution，For example, Suning、Wanda and many other manufacturers and retailers are doing this；The other type is service O2O，Build an online user-oriented platform，Direct traffic to 188bet mobile physical businesses。

Even with 2.Service class O2O defined by version 0，The development in China has also gone through several stages:
The first stage: 2009~2010，Group buying era，O2O = group purchase。Online payment for ordering，188bet mobile consumption and catering，This period is the embryonic stage of O2O。

The second stage: 2011~2013，Mobile Internet Era，O2O = mobile group buying。Users order food or shop on their mobile phones anytime, anywhere，You can go to 188bet mobile stores to eat or pick up goods at any time、Experience service，This period is the budding period of O2O。

The third stage: 2013 to present，WeChat Times，O2O = WeChat e-commerce。Tencent and Dianping、After JD.com reaches strategic partnership，188bet mobile can browse products and services very conveniently on the enterprise public platform，After binding the bank card on WeChat, you can quickly make WeChat payment。

（3）3.0 version of O2O，refers to the future industry 4.0Under the general trend，The Internet of Things is fully mature，Realizing the Internet of Everything，Achieving a higher level of integration online and 188bet mobile。

No matter which version above，The essence of the O2O business model is the online and 188bet mobile marketing mix。O2O’s business model can be simply described as: users experience products and services in 188bet mobile stores，Place an order online；Or purchase online and submit an order，Then experience new products or services 188bet mobile。Something more complicated: O2O2O (188bet mobile—Online—188bet mobile or Online—188bet mobile—Online)。

Online and 188bet mobile are not separate from each other、Competing，But interdependence、The lip-toothed one。The specific reasons are as follows:

First，The product experience is different online and 188bet mobile。Only pictures can be seen online，Lack of physical contact，Unable to form a real product sensory experience；It is difficult to obtain a large number of real reviews from other buyers 188bet mobile。
Second，The service experience online and 188bet mobile is different。The online customer service provided by the company can only provide you with question-and-answer communication at best，Unable to provide face-to-face communication，No immersive service experience，But it is faster and more efficient than 188bet mobile communication；And 188bet mobile communication can be done in person，Enjoy highly targeted personalized recommendations，Experienced a very friendly service。
Third，Online and 188bet mobile social experience and scene experience are different。188bet mobile shopping scene，Because I can be with my family、Friend、Best friends go shopping together，Can be rich、Pleasant emotional communication experience，Social objects lie in familiar people；Online shopping，The reason is that you can stay at home，Save a lot of time and effort，Social experience lies in meeting people who have the same product or service needs、Interactions between strangers with the same interests。

It is based on the above differences，Online、188bet mobile shopping is irreplaceable，Only people need online shopping like O2O、New mode of 188bet mobile experience。

In the WeChat era，The integration of Online and 188bet mobile is called O2O。But most traditional brick-and-mortar companies don’t know how to make e-commerce websites and corporate public platforms better，They don’t know how to build a professional system，Need to get professional institutional help to better conduct O2O operations。In the following text，We will also talk about how to build WeChat O2O e-commerce system and O2O marketing closed-loop system。

Picture: O2O 188bet mobile diagram

The core of O2O 188bet mobile

(1)Access Entrance，Internetization: The entrance to the traditional desktop Internet is the website address，The entrance to the 188bet mobile era is the QR code。There is a prerequisite for cities and enterprises to develop O2O e-commerce: to achieve seamless network connection。This requires the completion of basic facilities: First, optical fiber (desktop Internet access entrance)、The second is WI-FI (188bet mobile access)。

(2) Credit = Reputation: Users use fragmented time for mobile office、When shopping on mobile，The most valuable asset of a company is not its brand or patent，But credit。Business in the future，Credit is equal to corporate reputation，This is a gold mine for enterprises。No credit，In the era of 188bet mobile，Enterprises will be unable to move forward！

(3) User value: in traditional business economy，Manufacturers mainly focus on "large-scale" and "standardized" production，It is difficult to experience the differences in individual user needs。In the (188bet mobile) Internet era，Enterprises must focus on user needs，Perform “personal customization” of products or services，and delivered to the end user，Manufacturers mainly focus on "fragmented" and "small batch" production，So future production and services will be based on user value as the core。

(4)Word of mouth = sharing: the brand will weaken in the future，Word of mouth is the core competitiveness of an enterprise，Users share the company’s products or services to their circle of friends，This has brought about viral spread in the 188bet mobile era。Same reason，If the company does not keep its promise，Negative word-of-mouth will also spread to countless mobile terminal users at such a speed。

Development Trend of O2O 188bet mobile

(1) Transform from “product-centered” to “188bet mobile-centered”
The basic logic of business has been changed。The previous e-commerce era was product-centric，Users use 188bet mobile e-commerce platforms to purchase finished products，Search、Compare prices、Open communication software、Order payment completed。The WeChat e-commerce era is a people-centered era，Almost all operations and promotions revolve around people，The product is just a carrier to commercialize traffic。

(2) Traffic shifts from openness to information islands
Taobao、JD.com、Dangdang and other e-commerce platforms are relatively open platforms，Thus “open” traffic，These traffic can be purchased or monetized。The main forms are: keyword search ranking charges、Product display advertising charges、Basic service charges、Payment fee。But in the era of 188bet mobile e-commerce, user needs are becoming more personalized、The products or services provided by the store are also more personalized，As a result, each micro-e-commerce platform operates independently、Relatively closed。WeChat e-commerce and 188bet mobile e-commerce are almost traffic islands: whether an account has attention and user traffic in the WeChat world depends on its own charm and influence；In addition to obtaining traffic from APP distribution channels, independent APP malls，There is no open place that can be reached by a large number of users；Some existing WeChat store platforms also face this problem。

(3)188bet mobile personalized customization
Future products will shift from standardized and large-scale production to user-personalized customization，“Recognition” and “Like” will become the biggest threshold for a brand。One of the great characteristics of 188bet mobile e-commerce is that it occurs anytime, anywhere with specific individuals。The reason why we download JD.com on 188bet mobile devices、Suning.com、Tmall and other 188bet mobile clients，Just because I like them now，So allow them to enter your "private territory"。In 188bet mobile e-commerce WeChat marketing，Merchant needs to build its own "end-to-end" or "point-to-point" system。Only by winning the hearts of users，Businesses can truly take the initiative。Therefore，The process of establishing an enterprise peer-to-peer system，In fact, it is to truly connect yourself with users，Make this system work for the enterprise。

The purpose of point-to-point is: merchants can directly contact each 188bet mobile，Not only can you have 188bet mobile information，And it can also attract them/them to come to the store again，These users are attracted by the company’s brand and become “fans” of the company、"Member"、"Consumer or 188bet mobile"，You can further become a "die-hard fan" of the merchant，Therefore，Users or consumers voluntarily join to become social employees of the enterprise，Thus accepting long-term interaction with the enterprise、Contact and Marketing。