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For a UGC 188bet login,The most troubling thing for the team may be that this product is not like a tool product-it is born to solve a certain pain point of a certain group of target users。The UGC 188bet login can’t explain、Unknown user needs,Ambiguous、The elusive seed user,The daily life that can’t be sustained no matter what、Ci Liu... deeply troubles every operator。How to choose、Find seed user,There are many articles on how to cold start on the Internet,Today I will talk about how to retain users。What we share today is also a small result of our team’s recent discussion on operations,Summary of the rules of user accumulation in UGC 188bet login,It’s original stuff,I did a simple arrangement,Share with everyone。
Before getting to the point,I will talk about the recent situation as usual。We are making a UGC 188bet login product,For users aged 18 to 25,The product is expected to be launched in September。The team has now entered the operational deployment stage,As an operating cat,I am ready to be exhausted。
Stop talking,Now I will give you the operational information we have summarized during 188bet login period,Hope to give you products、Some inspiration from the operation officer,Everyone is also welcome to discuss,Share more valuable information,188bet login little brother is now ready to offer advice。
1. Model concept
UGC 188bet login product user precipitation rules
A few notes about 188bet login model:
This model is applicable to UGC 188bet login products。That is, the product started as a UGC 188bet login product,Not applicable to tools、Products that started in the information category and later transformed into UGC communities。This model is applicable to the entire product life cycle operation。
The core part of 188bet login the pyramid model,So what does it mean??I will elaborate on this model below。
2. The meaning 188bet login pyramid model
The bottom of the three layers of the pyramid: UI、UE、Core functions、Core gameplay for a user,Just started an app,The user’s attention is focused on the UI、UE on。Is 188bet login app good-looking??Is it a cup or c cup?Does it feel good or not?。At the same time, users will be exposed to the core functions of 188bet login product、How to play,How is the content of the product reflected??Is the browsing method novel enough??Are there any other interesting functions and gameplay。For example, nice’s friend-finding function。I may try to experience the publishing function again,Isn’t it fun enough?Interesting enough?I like it enough。
If you can’t pass 188bet login first level,User looks at 188bet login product at first glance: Ouch,Why so ugly,Small eyes,flat nose,Big Mouth,Pockmarked face。Look down,I’m off,They all look like 188bet login,It’s still a cup!Where do you want users to settle?So,Basic gameplay of the product、Function、UI、UE is the first step to attract users,Not even sedimentation,188bet login first step is a foundation,So it’s at the bottom。
Middle 188bet login:The content is only two words,Content,But the core of the entire operation work is here,Especially in the early days。The middle layer is built on the basis of the bottom layer,User is UI、UE、Attractive functional gameplay,Users’ attention will shift to 188bet login content。There is a saying that is good,Appearance determines whether I want to know your inner self,The inside determines whether I want to veto your appearance。Content must be able to attract users,Must be filled with quality content,In the early stage, the operation team will inevitably have to find ways to fill in the content。
The above is in a narrow sense。In 188bet login pyramid model,The content of the middle layer should also include content generated by interactions between users,Official information released to users,Official activities, etc.,Content in a broad sense should refer to all audio-visual information of practical significance that users can receive from the product。So don’t just fill in the content,Grasp user interaction,Official event operation,Official information push is also very important。Actually,When the content is ready,Users have been able to stay well,I believe the short-term retention rate is guaranteed。
Top level:188bet login Culture、188bet login atmosphere for a UGC 188bet login,This is the most important point in forming a closed loop of operations。As a UGC 188bet login,No operational closed loop,The product is unsustainable。When a 188bet login develops its own style、Culture,Formed its own atmosphere,The content of the 188bet login will be an inexhaustible source,Thus culture promotes content generation,More and better content strengthens 188bet login culture、Atmosphere,Form a positive cycle。A successful UGC 188bet login must have its own 188bet login culture。And 188bet login atmosphere、The formation of culture is based on the middle layer,More is accumulated slowly by users、Formation,The operations team needs guidance,And difficult to dominate。
The first relationship between the three layers 188bet login pyramid model,Logical relationship。As mentioned above,The bottom layer is the threshold、Basics,The middle layer is built on the bottom layer,is the focus of operations,The top layer is built on the middle layer and the bottom layer,Is the key factor in closed-loop operation。
Second relationship,Weight relationship。As can be seen from the picture,Although the bottom layer is the foundation,But the proportion is not high,In other words, it is not an object that the operations team should focus on,Actually, it is mainly a matter of the product team。And the content part of the middle layer,occupies most of the entire image,Visually demonstrates the importance of content to a team’s operations。To reiterate:The content is broad,Don’t ignore any point。188bet login culture at the top、Atmosphere also accounts for a small proportion。Although this part is very important,But,Don’t interfere too much in the formation and operation of 188bet login culture,Just boot properly;Too much interference requires taking great risks,No user pays the bill,The product will suffer huge losses。
3. What inspiration does it have for us
Know the user operation stage of your product,Clear out the core work in the current user operation process。Understand the basic path for user accumulation in the UGC 188bet login、Rule。Evaluate the appeal of your products to users more objectively,Find the shortcomings of users,make up for it。
About the rules of user accumulation of UGC 188bet login products,Almost finished sharing。Limited by space,Relatively rough,There are many details not reflected in the article,Welcome to discuss together。
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