The rise of the middle class is creating the most dynamic consumer market in the world，The explosive growth of China’s middle class is the source of vitality that drives economic development。

Over five centuries ago，Columbus scrawled in the book "Marco Polo" he was reading，The Kingdom of Middle-earth will bring endless business opportunities。Columbus never reached this promised land。Since then，China has always disappointed foreign businessmen，Mainly because many ordinary Chinese are too poor，Can’t afford anything。

With the explosive growth of China’s middle class，This situation is changing。2010，Less than one tenth of mainstream consumers in urban households，These consumers can afford mobile phones、refrigerator，And cars - certainly not Rolls-Royce。

In new forecast，McKinsey believes that by 2020，They will account for more than half。Boston Consulting Group (BCG) believes，Urban private consumption will rise from today’s 3.USD 2 trillion increased to 5 in 2020.$6 trillion。

Apple expects China to soon become a larger consumer market for Apple products than the United States。In the second quarter ended June，Its sales in Greater China increased by 112% compared with the same period last year。

Six of Apple’s ten busiest stores in the world are in China。At the time of the most intense turbulence in China’s stock market recently，Apple’s boss Tim Cook (Tim Cook) reassured investors: "I still believe，In the long run，China has unprecedented 188bet app download opportunities。”Apple’s stock price rebounded。

Where should a fearless businessman dig among the rich？The general view is，The rich eastern coastal areas are saturated，So companies should enter the mainland。

Recent，Based on forecasts of factors such as long-term growth in population and disposable income，The Economist Intelligence Unit (EIU), our sister company, lists the most important emerging cities。It found，Inland cities like Chongqing and Chengdu are indeed very attractive，But there is still much promise in the eastern region。

Reasonable distance from coastal areas、A less famous but booming city，such as Suqian and Xuzhou，Most likely to perform well。Even in long-established first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, there are still profitable niche markets。

With the expansion of the middle class，It is also evolving。Some people may be getting tired of flashy products，But millions of people will try Western brands for the first time this year。"Here，A new generation is born every three years。”Charles Hayes of consulting firm Ideo Hayes) explained.

Even in the city，Consumer groups must also be highly segmented。Donald Blair of American sportswear giant Nike Blair）represents，In China，The company "by business area，Even measure consumer behavior by “street”，So that it can customize products on demand，Set up store。

China’s e-commerce has become a big winner，This market is now larger than the United States。Another consulting firm Forrester estimates，By 2019，The annual turnover of e-commerce will exceed one trillion US dollars。Outside big cities，There are fewer physical stores on the street，So online shopping is becoming more and more important。

Even in a place where it is convenient to enter the store，Consumers also often browse products in physical stores，Get it at a cheaper price online。This is the same all over the world，But in China，The ubiquitous smartphone、Reliable online payment system，And the popularity of same-day 188bet Online Sports Betting and Casino delivery services，all strengthen this trend。

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This puts traditional retailers facing a major threat。Hong Kong supply chain company Li & Fung (Li & Fung) took the lead in exploring global outsourcing 20 years ago。

It has more than 3000 stores，One-third of them are in China。Its honorary chairman Feng Guojing believes that the era of mass production is giving way to the era of mass customization。The market is becoming increasingly differentiated，Smartphones allow consumers to "directly participate in what they buy、Where made，And how to buy it”。

Zhao Xiande from Shanghai China Europe International Business School takes red collar clothing as an example，This company used to only manufacture and export ready-made garments。Now，It allows consumers around the world to design their own shirts online and place custom orders。Another company, Shangpin Home Delivery, provides online furniture customization。

All this type of e-commerce is giving birth to extraordinary business model innovation。Benefit from the intersection of mobile commerce and social media，China has become the epicenter of the world’s “social e-commerce” earthquake，Miles, chairman of the advertising company Ogilvy & Mather Young) said.

Research from Boston Consulting Group，Compared to European and American consumers，Chinese consumers are much more likely to interact with brands through social media。

To keep up with all these changes，Feng Guojing uses IBM technology in a shopping mall in Shanghai，Shoppers can be tracked in detail on-site and online。This is Lichengfang，This is where retailers can experiment with various multi-channel business models and promotions。

Feng Guojing said，Retailers everywhere are facing the challenge of digital disruption，But he thinks，Looking for answers，China is the most suitable place。

Chinese consumers are rapidly growing into the most discerning and knowledgeable group in the world。They are not loyal to the brand。The selection of the world’s top brands here is far greater than in the United 188bet Online Sports Betting and Casino States、More in Europe and Japan。This leads to fierce competition，Forcing companies to come up with more innovative products。

Audi develops stretch limousine to cater to wealthy Chinese who have drivers，This model is now sold worldwide。Chinese consumers prefer pulp juice，Coca-Cola improved the juice formula for this purpose。

Now，Minute Maid has become a multi-billion dollar global brand。Even Apple’s Cook said，His company considers Chinese tastes when designing new products for the world。

Yang Minghao thinks，In terms of integrating the “Internet of Things” (connecting various devices) with the Internet used by people，China is leading the world。

Like electrical appliances retailer Suning，and Haier、Xiaomi and other companies，All are connecting various smart devices with consumers through WeChat and other social media。This trend seems to be developing faster in China than in the West。

Are you enjoying the service?

A large part of this new economy is shifting from providing products to providing services。That’s only half，The service industry accounts for at least three-quarters of GDP，But in China，That’s only half。The rising middle class demands better services in all aspects，From healthcare to financial services，Back to leisure and entertainment。Both foreign and local investors are flocking here，Fill in the blank。

Twenty years ago，Mainland China also bans the screening of films released by American entertainment giant Disney，And now，China has become Disney’s most potential market。The company’s latest “Avengers” grossed more than $200 million at the box office in its first two weeks in domestic theaters。

May，Disney’s largest ever retail store opens in Shanghai。Next year，Shanghai Disneyland with an investment of US$5.5 billion will be completed to welcome guests。Dalian Wanda, which started out as a real estate company, is building a US$8 billion film and television base in Qingdao，More than US$30 billion will also be invested 188bet app download in building theme parks across the country，Tit for tat with Disney。

Lee Kai-fu from Innovation Works thinks，Service startups can form multiple multi-billion dollar industries。He used the Beaver family as an example，This company that provides in-home manicure services is valued at $300 million。

“They train workers at a reasonable cost。Chinese people enjoy themselves，China’s urban density also makes door-to-door service easier...you can’t do this in Kansas。”Sinovation Ventures provides financing for a range of service-oriented businesses from haircuts to car maintenance。

Liu Qing, President of Didi Kuaidi, believes that the sharing economy will make more effective use of scarce resources。Investors behind her ride-sharing company include Tencent and Alibaba。This company provides various services，From luxury car to taxi，From shuttle to carpool，We can even arrange for someone to come by bicycle to provide a driver。It has 6 million daily orders，Far more than Uber。

1991，Liu Jiren, a former university professor, started his business with a mere US$3,000，Neusoft Group was founded in Shenyang, a city in the northeast of China's sandy traditional industrial zone。

The company is now one of the largest IT service providers in China。Neusoft once developed a computer operating system，Quickly plagiarized，The company is almost bankrupt，This made Liu Jiren know the value of protecting intellectual property rights。While still working as a visiting scholar in a government laboratory in the United States，He noticed the close cooperation between scholars there and corporate R&D personnel。

Inspired by this，He invests heavily in research and development。Many of the products developed by Neusoft include systems that can view medical records on mobile phones。Another business model for medical equipment sharing services is also under development，It allows users to pay per transaction。

Liu Jiren thinks，Neusoft can take off，Because there were no state-owned enterprises 188bet sports betting app download hindering new software companies at that time。“Now the Chinese government is very experienced in technology...but this was not the case when IT was just emerging，" Liu Jiren said，"We are very lucky，The IT industry was too new at that time，Too much reliance on talent，The government does not understand its operations。”