September 29，The third meeting of China Hotel Alliance was held at Songjiang Kaiyuan Mingdu Hotel in Shanghai，At the same time, a strategic cooperation signing ceremony between China Hotel Alliance and Alibaba Travel was held，Both parties will carry out strategic cooperation on the "Future Hotel" project，Build a hotel user experience service platform based on credit system，The cooperation content mainly includes brand promotion、Member exchange、Operation Support、Payment business and other cooperation areas。There are six major hotel groups in the two events、Nearly 70 guests including Ali Travel and major mainstream media attended the meeting。

China Hotel Alliance and Alibaba Travel strategic cooperation launched

All the guests took a group photo

morning on the 29th，The third meeting of China Hotel Alliance was held first，Chen Xianwei, President of City Celebrity Hotel Group、Wu Liping, General Manager of Huatian Hotel Group、Chen Miaoqiang, General Manager of Kaiyuan Hotel Group、Ji Xiaodong, CEO of New Beacon Hotel Group、Jiang Huiping, Chairman of Shuguang Holding Group、Wang Wei, General Manager of Guangdong International Hotel Group、More than 20 people including Fu Quanyong, general manager of Golden Fanzi Network Technology Company, attended the meeting。Pass this on-site meeting，Consortium members had full and friendly communication and discussions，And formed productive meeting decisions，The main contents include 188bet app the following aspects: First，The alliance operation business plan was reviewed and approved，And analyzed and supplemented the alliance’s short-term, medium- and long-term business plans and requirements；Second，Approved the model for the alliance to form an independent company，A series of important issues related to investment methods and proportions as well as independent corporate governance；Third，The alliance unanimously believes that this strategic cooperation with Ali Travel should be used as an opportunity，Integrate internal product resources of major hotel groups，Operating in store、Traffic resources、Member docking、In-depth cooperation with Alibaba Travel in payment business and other aspects。At the same time, the alliance also welcomes cooperation with other channel platforms or technology companies，Thus achieving mutual benefit and win-win results；Fourth，After the establishment of independent companies in the alliance, they are obliged to make their own contributions to the development of the hotel industry，It is recommended to transfer the capabilities of independent companies to the industry，Help other hotel groups or independent hotels build and improve their membership platforms and marketing systems。

China Hotel Alliance is an open alliance organization of China’s hotel industry，In July this year, the first batch of member unit city celebrities、Huatian、Kaiyuan、New Beacon、Dawn、Initiated and formed by six hotel groups in Guangdong，The alliance represents traditional hotels truly embracing the Internet，Comprehensive transformation with an open and shared user mindset，Provide value to consumers and contribute to industry development through the operation of the membership alliance platform。

Subsequently, The strategic cooperation signing ceremony jointly organized by China Hotel Alliance and Alibaba Travel was held，Cai Yongyuan, Vice President 188bet sports betting app download of Alibaba Travel·Go, is the host。Wu Liping, general manager of Huatian Hotel Group 188bet Online Sports Betting and Casino on behalf of the China Hotel Alliance, first took the stage to speak，She said: The establishment of the hotel alliance has had a huge impact on the industry and all walks of life，Also attracted the attention of investors，The organizer is based on the platform model and promotion plan released by the Alliance Development Conference，During this period, we have mainly done practical and effective work in the following three aspects:

First，On internal operation，Six alliance hotel groups held in-depth discussions on business aspects，Including marketing network、Price Policy、Membership System、Technology platform and other content，The membership system matching work has been completed，Including membership levels、Discount rights、Service rights、Written confirmation of points exchange and other contents。At the same time, the system architecture of the entire platform was comprehensively designed，Confirmed the specific content based on the connection between user online experience and store services，The current architecture design of the entire platform、Service Process、The prototype design has been completed，Next, we will analyze and confirm the system docking work with the six major hotel groups。Second，On alliance business，At present, the alliance entry and exit mechanism has been basically formulated，In the meantime，The hotel alliance has communicated with at least more than 10 hotel groups，Most hotel groups have shown great interest in the alliance，Join cooperation can be carried out at the appropriate time。Third，In external communication，The hotel alliance has conducted comprehensive communication and negotiations with related companies in the upstream and downstream industry chains，And reached a broad cooperation intention，Including comprehensive platform、Online channel、Docking Technology Company、PMS company and other related industry companies，The strategic cooperation with Alibaba Travel will provide the alliance with huge user traffic resources。

Continue，Li Shaohua, President 188bet sports betting app download of Alibaba Travel·Go, took the stage to speak。He pointed out，Before collaborating today，Alibaba Travel has already had some cooperation with the six major hotel groups，Including Tmall flagship store operation、Member exchange、credit living、Alipay offline payment and other contents。“Future Hotel” is based on user sharing of Alibaba Travel、Data capabilities and marketing platform，A "one-stop solution" for the hotel industry。“Future Hotel” includes credit accommodation in all online and offline scenarios、Pay in person、Member alliance cooperation、Precision marketing combined with platform big data。Behind Alibaba Travel’s “Future Hotel”，is the "most powerful" combination of Alibaba series -- Tao series 3.500 million active users、Sesame Credit、Alipay、Huabei、Alibaba Cloud and Shiji。In the future, hotels will realize the sharing of five major platform capabilities in the hotel industry: credit、efficiency、Marketing、Sticky and safe，Provide users with real security、Trust、Convenient。The alliance has established a close strategic partnership with Alibaba Travel，Relying on Alibaba Travel’s three-dimensional tourism industry development advantages with the Internet as the core，Combined with the resource advantages of China Hotel Alliance，Carry out comprehensive strategic cooperation for the "Future Hotel" project，Create a user experience-oriented，A new online hotel service platform based on the credit system，The China Hotel Alliance can share massive user resources with Alibaba Travel，Use innovative means to promote the deep integration of the hotel industry and the Internet。

Alibaba Travel·Quaa is a comprehensive travel and travel service platform under the Alibaba Group。Alibaba Travel·Qua integrates thousands of air ticket agents、Airline、Hotel、Travel agency、Travel agent resources，Provides tourists with information search for domestic air tickets/international air tickets/hotels and attractions tickets/domestic 188bet app download and international vacation travel/visas (passes)/travel cards/car rentals/cruises and other travel products、Purchase、One-stop solution for after-sales service。

Subsequently，Represented by Wang Wei, General Manager of Guangdong International Hotel Group, China Hotel Alliance、Alibaba Travel · Cai Yongyuan, Vice President of Goa, represents Ali Travel，Witnessed by guests and media reporters，Signed a strategic cooperation agreement。The cooperation between China Hotel Alliance and Alibaba Travel mainly includes brand cooperation、Member Cooperation、Operational cooperation、Payment business cooperation and other fields，Both parties will also look for more cooperation possibilities in the future，Integrate resources to achieve leapfrog development。

Event last，Chen Xianwei, President of City Celebrity Hotel Group、Wu Liping, General Manager of Huatian Hotel Group、Chen Miaoqiang, General Manager of Kaiyuan Hotel Group、Ji Xiaodong, CEO of New Beacon Hotel Group、Jiang Huiping, Chairman of Shuguang Holding Group、Wang Wei, General Manager of Guangdong International Hotel Group、Fu ​​Quanyong, General Manager of Golden Fanzi Network Technology Company、Li Shaohua, President of Alibaba Travel·Go、9 guests including Shiji Information Vice President Wang Minmin took the stage to launch the crystal ball to celebrate the successful signing and cooperation，And give each other corporate gifts。

Following the establishment of the hotel alliance in July this year，China Hotel Alliance has taken another important step，The strategic cooperation with Alibaba Travel will undoubtedly add fuel to the continued development of the alliance。In the "Mobile Internet +" era，O2O model has become a current development hotspot，For the tourism and hotel industry，The alliance will assume the mission of industry development，Building a member value platform with innovative thinking，Connecting online and offline businesses through technical means，Provide users with a simple and convenient accommodation experience。