188bet mobile login and Alipay

Someone said，Eleventh Golden Week，188bet mobile login is the epitome of the O2O war with Chinese characteristics。This is the National Day，Beijing is a battleground for China’s Internet military strategists，The protagonist of O2O is in Meituan、Comments、In addition to traditional group buying service providers such as Nuomi，A different figure appeared。National Day period，From north to south，Visit Wudaokou、Haidian and Asian Games Village Business District，Then from west to east，Through Wukesong、front door、东四、Beijing’s core business districts such as Xidan and Guijie，Alibaba Alipay’s OEM advertisement，Tencent WeChat Payment，And mobile Baidu in-store scan code discount，Almost everywhere。BAT，These three traditional Chinese Internet giants，Already moved from the backstage to the frontstage，Participate personally in the O2O war。

Alibaba and Baidu launch in-store scan code payment，Great momentum，In fact, 188bet mobile login plays the role of subverting traditional group buying-in traditional group buying，Users need to pay in advance，Price is often used as the only decision-making criterion，So merchants lack motivation，188bet mobile login is easy to treat users differently when consuming，Thus harming the user experience。

And for users，188bet mobile login is extremely convenient to scan the QR code and pay at the store。Any BAT company，Both have hundreds of millions of users - almost every consumer has mobile Baidu installed on their mobile phone、WeChat and Alipay。Therefore，Any merchant that offers in-store payment service，For users，They randomly open a certain BAT application，You can easily complete the payment and enjoy the discount。

Scan the QR code to pay at the store，BAT，188bet mobile login seems to be the National Day period，Fierce competition for new pronouns in the O2O field。No matter how much China’s largest group buying website Meituan wants to remain independent – ​​188bet mobile login even goes so far as to offend early investor Alibaba，In the end 188bet mobile login may have to accept the fact that life service O2O is not its war，188bet mobile login belongs to the super players like BAT。

A “money-burning” business

Meituan’s master、The experience of Groupon in the United States has proved one thing: a business model based on 188bet mobile login is difficult to become an independent business。The company was once the darling of the capital market，But the market value has evaporated by nearly 90% since its listing，Only about .4 billion left。Also in the United States，Yelp, another well-known O2O company, also lost 80% of its market value，Only one billion US dollars left。

Generally believed，The labor cost of the group buying model is too high，188bet mobile login is a major flaw，188bet mobile login’s actually a money-burning competition,There is no competitiveness without loyalty.At the same time, 188bet mobile login cannot form an effective first-mover advantage，For example, scale effect，To resist competition from latecomers，Such a structure is destined to have no hope of profit。Looking at the current commission rate is enough to illustrate the problem - 188bet mobile login has dropped to 2% or even lower,The future may be close to zero，This will severely suppress Meituan’s revenue (let alone profit) space。

Opposite，At 188bet mobile login，Because they have strong capital，Massive users，Mature business realization system，And the layout at line 3600，Enables them to enjoy unique advantages in cost sharing and cross-realization。

Take Alibaba as an example，188bet mobile login has hundreds of millions of active users，And 188bet mobile login is based on trading habits，These users will also be O2O users，This will provide cross-selling opportunities，And 188bet mobile login’s in medicine、Layout in culture and other fields，188bet mobile login’s something Meituan doesn’t have。

Another example is Baidu，Not only has multiple super entrances，Also has a huge advantage 188bet mobile login map link。With these advantages，Baidu quickly passed Nuomi、Where to go、Food delivery and other fields have gained a good share or even a leading position 188bet mobile login fields Meituan has entered，such as traveling，Also in medicine、Finance、Layout in segments such as education that Meituan has not entered。

Consumers “vote with their feet”

Thousand Regiment Battle，Let a large number of 188bet mobile login platforms collapse，The biggest benefit is educating consumers，How to pick their favorite “deal” before eating。But paying in store has exposed the disadvantages of 188bet mobile login。Consumers do not need to be limited to eating only a few fixed dishes，No need to repeat the verification code，Just pay in store，Scan，And enjoy the same、Even higher "discount"。Experienced the big baptism of paying in store during the National Day Golden Week，Consumers may easily change past group orders、Consumption habits of even vouchers。Even in the field of 188bet mobile login, Meituan’s strength，BAT is also subverting through new gameplay。This is why the three BAT companies will scan the QR code on WeChat、Scan the QR code with Alipay and Baidu mobile phone，Reasons for spreading to various business districts。This way to pay in store and enjoy discounts，Avoid customers calculating discounts in advance、Snap up group orders、Cumbersome operations such as zero padding，There is no need to worry about the "face" issue，Why not users？

The reason why all this happened，188bet mobile login’s because neither users nor merchants have formed O2O entrance loyalty，Users value benefits and experience，Merchant values ​​incremental revenue and returns，This means，Whoever 188bet mobile login is，As long as you can meet their needs，You can attract them to your banner，BAT does not lack such resources。

188bet mobile login’s no longer a group buying battle

Today’s O2O war is indeed no longer a 188bet mobile login war.

Even more obvious，Compare Meituan、Three professional O2O platforms, Dianping and Nuomi，Daily active users are only about 10 million，In comparison，WeChat、The daily active data of 188bet mobile login and Alipay mobile apps have already exceeded 100 million。

In other words，Whether 188bet mobile login’s a restaurant、KTV、Book a hotel，Still in a supermarket and retail chain，Or the canteen at your doorstep outside the Sixth Ring Road，You can "scan" and enjoy discounts at any time，BAT’s scale effect，Can stimulate and cultivate user habits in all aspects。Then，Scan QR code for in-store payment with three powerful apps，Once associated with the consumption scenario，188bet mobile login is not an exaggeration to stimulate the so-called trillions of O2O volume。Alipay、WeChat Pay、Baidu Wallet，Not a day’s work，For a professional O2O platform like Meituan Dianping，Rebuilding the payment system is already a fantasy。

What’s worse，Life service O2O due to its high frequency、Mobile and User Transaction Properties，This means 188bet mobile login is for anyone in BAT，Both have immeasurable strategic value，Who mastered 188bet mobile login，Whoever is likely to win the initiative to reconstruct the future Internet business landscape，In other words，They don’t have to consider short-term profits at all，This is for startups like Meituan，188bet mobile login was destined to be a tragedy from the beginning。

And in the long run，O2O competition will rise to a battle between platforms (may have already begun) and technology，The essence of the former is competition for ecological influence，The essence of the latter is the accumulation of talents and technology，And in these two aspects，Fighting alone、Always dependent on external blood transfusion、Meituan has been struggling with various resources，No real upfront investment will be possible，So even if 188bet mobile login won a good share in the early scale battle，will also be in a disadvantageous situation in the last two stages。

Currently，In the field of O2O，Although Tencent has invested in Dianping、Alibaba has invested in Meituan，But both sides commented on 188bet mobile login、Meituan’s integration capabilities are very limited。O2O field，The three BAT giants outside of loosely structured investments，They are all making a new layout with another dimension of thinking: Alibaba personally participates in the war through Alipay，Tencent is directly connecting merchants through WeChat official account and WeChat payment。Even Baidu, which fully acquired Nuomi,Also using Baidu on mobile phone、Baidu Wallet is fully integrated。

Looking at O2O through Golden Week，188bet mobile login’s still a Three Kingdoms war，But the real players are no longer Meituan Dianping Nuomi，The same three，BAT。