After the 8-day Mid-Autumn Festival and National Day holiday，Based on the 188bet login revenue announced by each province，The 188bet login industry is indeed recovering well。As of 22:00 on October 9，According to incomplete statistics，25 provinces have announced 188bet login revenue during the National Day holiday，188bet login revenue in 15 provinces exceeds 10 billion。But the interesting thing is，The five northwest provinces (Shaanxi) that have a strong presence on social media、Gansu、Qinghai、Ningxia、Xinjiang)，Realistic 188bet login income、The number of tourists is not impressive，Total 188bet login revenue of the five provinces，It is 4.3 billion yuan less than Jiangsu Province。

01The popularity of the 188bet login is only in the circle of friends?

Open Moments during the National Day holiday，There will be an illusion that "most of the people in the country are in the 188bet login"，Qinghai Lake、Chaka Salt Lake、Mogao Grottoes、Colorful Danxia...Tourists rush to every stop on the Great 188bet login Loop，There is even a joke on the Internet，“National Day is the hardest part，Definitely the camel from Crescent Moon Spring"。I have to say，This land has a series of necessary factors to become an Internet celebrity destination - it occupies about one-third of the land area，The land is vast and the people are sparsely populated，Enables tourists to easily avoid crowds during holidays；Desert、Lake、The scenery composed of Danxia landform、Northwestern style food，The mediocrity that can shock most people’s urban life。

But National Day holiday 188bet login revenue released from 25 provinces、Judging by the number of tourists，The northwestern provinces that have become internet celebrities are compared to the established tourist provinces，The gap is not that big。Among the five northwest provinces，Shaanxi is the only country with 188bet login revenue exceeding 10 billion，And it has received more than 10 million tourists，Only Shaanxi、Gansu、Xinjiang occupies three seats。Only from the ranking，The "National Day Report Cards" of the five northwest provinces are basically in the middle and lower reaches。

If you look at the specific numbers，is more "real and cruel"，Jiangsu ranked first，188bet login income is 512.5.5 billion yuan，The total 188bet login revenue of the five northwest provinces combined，Also only 469.4.5 billion yuan，Henan to 7234.Number 980,000 tourists，And the northwest adds up to 8027.410,000 people，Among them, tourists from Shaanxi account for half。

Data source: Provincial and municipal cultural and 188bet login departments

Form creation: Space Detective / Me-Time Space

However，This does not mean that the Northwest is a tourist destination during Golden Week，Just a "vain name" that exists in social networks，Although it cannot compete with the established 188bet login provinces，But Northwest is also achieving its own breakthrough，For example, this National Day，Xinjiang received a total of 1535 domestic tourists.430,000 people，10 year-on-year growth on a comparable basis.78%。

On the other hand，The popularity of 188bet login China during the National Day，It’s not something you get overnight，Since the resumption of inter-provincial team travel，As one of the major regions in the 188bet login, the number of tourists received by Gansu Province increased by nearly 280%，Ranked first in the country，Dunhuang Mogao Grottoes has announced that tickets are sold out for many days。Ctrip data display，Judging from the National Day air ticket search data in August，Northwestern Region，Qinghai、Gansu is the most popular。Among them，Search popularity for National Day air tickets from Shanghai to Xining increased by 307%，Search popularity for air tickets from Shanghai to Lanzhou increased by 143%；Search popularity for air tickets from Guangdong to Lanzhou increased by 205%，The popularity of air tickets to Xining increased by 186%。

From social network to OTA data，Online，The heat in the northwest is real，Judging from the crowding of the scenic area，Offline，The Northwest is also a popular destination option for tourists during their holidays，The only problem is，The fiery northwest，Why don’t they have the same huge crowds and 188bet login revenue as the old tourist provinces？

02 475% search increase，What makes 188bet login China successful？

Ctrip “2020 Mid-Autumn Festival + National Day Travel Guide North” display，The search popularity for National Day in Northwest China surged by 475%，There is no need to go into details as the northwest 188bet login market continues to heat up，And behind this popularity，It is internal cause、Achieved by many external factors。

① Social networks lift the “veil” of style

The reason why the northwest is attractive，Inseparable from its stunning nature、Humanistic 188bet login resources。From Xi'an to Lanzhou，From Dunhuang to Xining，Each station on the Northwest Great Ring Line is picked out separately，All have the potential for in-depth experience，When these 188bet login resources are combined，The richness is among the best in the country。

In the past，Remote Northwest，The 188bet login resources only exist in words、In picture，It can only be a "snapshot"，As social networks and short videos begin to influence tourists’ travel decisions，The northwest has also begun to rely on the strong power of "cloud 188bet login" and "cloud planting"，Come out of the "purdah" with beautiful scenery。

Taking Qinghai Haixizhou as an example，January to August 2020，The state has received a total of 942 tourists.760,000 people，Among them, 376 tourists were received in August.910,000 people，According to "Qinghai Daily" report，Thanks to Douyin and Kuaishou，Dongtai Jinair Lake in Haixi Prefecture, Qinghai、Shui Yadan、Sky Mirror and other attractions have become the latest “Internet celebrity” check-in spots。188bet login Internet era，These "minor secrets" have been unveiled，There is a possibility of being seen。

② The secret tracking of new generation 188bet login

Affected by the epidemic，The date when outbound travel will restart is far away，Those with higher cultural literacy、188bet login with stronger financial strength，Start looking for “secret places” in China where the scenery and experience are comparable to those abroad to explore in-depth travel，Trying to use the 8-day holiday to go further，Displayed according to Ctrip’s “2020 Mid-Autumn Festival + National Day Travel Guide North”，Passenger travel time is expected to increase by 1% compared with last year.7 days，Multiple spans 2.Distance of 5 provinces。

It is also the high requirements of this group of returning tourists for in-depth travel，Originally Tibet、Xinjiang’s self-driving tour route seems too mediocre，In comparison，Integrated culture、The beautiful Great 188bet login Loop，And its branch secrets，It can better satisfy the desire and curiosity of young tourists。In the list of TOP50 scenic spots in the "China's New Secret Land" entertainment chapter released by Mafengwo some time ago，The 188bet login occupies 17 seats。Qaidam was originally regarded as a "no man's land"，Now it has become a must-visit destination。

In addition，As the core demand for travel after the epidemic，Safety and quality are also of great concern，Therefore the land is vast and the people are sparsely populated，The Northwest, whose 188bet login experience focuses on outdoor activities, is more favored by these tourists。

③ Western Gold Rush under “Inner Circulation”

Over the years，my country has always been the world’s largest source of outbound tourists。According to the report released by China 188bet login Academy，2019，The number of Chinese citizens traveling abroad reaches 1.5.5 billion people，And now，The travel needs of these outbound tourists must be digested within the country，The "internal circulation" effect it brings is quite impressive。

To get out of trouble，Also to seize new opportunities，Travel Enterprise、Capital is heading westward with ambitions，Introducing the northwest into the fast lane of development。The special exhibition area on 188bet login services at the China International Fair for Trade in Services held in Beijing in September，China Travel Group、Zhongxin Travel、Caesar Travel、Ctrip and many other 188bet login companies have put the western route at the forefront of their promotional flyers。Marriott、Intercontinental、Gloria Hotel Group，They are also planning to deploy in the northwest，Trying to seize the emerging hotel market along the northwest。

Capital is also taking notice，"Qinghai Daily" report，2020，Haixi Prefecture increases investment，Continue to improve cultural 188bet login infrastructure，Laying the foundation for the future development of cultural 188bet login，79 188bet login projects planned to be implemented，Total planned investment 25.900 million yuan，Plan to invest 8 within the year.9.5 billion yuan，As of the end of June，Investment completed 4.700 million yuan。

④ The maturity of trendy 188bet login methods

In the past，The main factor that hinders tourists from traveling to the 188bet login is transportation，The turnaround time between attractions can often be several hours，A more economical travel method that tourists can choose，Basically, you can rent a car or buy semi-self-guided group tour products that can solve part of the transportation。

However，Whether it is a chartered tour or a group tour，Visitors are equivalent to giving up part of their travel autonomy，For today’s young tourists，Missing degrees of freedom，But with self-driving travel、RV tours and other private activities、The rapid development of safe travel methods，The Northwest Secret Land has the opportunity to welcome more tourists。For example，During National Day，RV travel with both “self-driving” and “customized” attributes has become a dark horse in the 188bet login industry，Hard to find a car。

03What is the strength of a well-established 188bet login province?

Although northwest 188bet login is affected by many factors，Get into the sight of more tourists，But as the real data of 188bet login revenue and tourist arrivals show，The gap is still as obvious as a chasm，The reason why a well-established 188bet login powerhouse has been able to stand for many years，It’s not just the scenery and secrets，Relying on its many years of operational experience。

① Sparing no effort in development support

Jiangsu、Jiangxi、Guizhou and other 188bet login provinces，Similar to Northwest Province，Everything has its own rich nature、Humanistic 188bet login resources，How to reasonably develop these 188bet login resources，And complete supporting facilities，In order to provide tourists with a high-quality experience，After all，Best scenery，Not packaged，It can only be a niche entertainment，Cannot really bring benefits。

Take Guizhou as an example，In the past two years, we have spared no effort in developing 188bet login resources and improving supporting facilities，According to incomplete statistics，September this year only，Anshun、Qiannan、Maotai Town and other places，Signed up 50 cultural 188bet login projects，There are many theme parks among them、Resort、Cultural and performing arts、Special town and other projects，And strive to use the power of science and technology to explore the potential of the cultural 188bet login industry，Use “One Code to Travel Guizhou” to facilitate tourists’ travel。

In addition，Complete supporting facilities，It also provides an “outlet” for tourists’ consumption，Eating、Live、row、游、Purchase、娱乐上，Scenic spot ticket consumption often only accounts for a small part，Even many scenic spots have already reduced or exempted tickets，And those packages that meet the needs of different tourists，In order to maximize 188bet login income。

②Convenient transportation to go wherever 188bet login want

During the recovery of 188bet login consumption in the first half of this year，Except for the northwest route，188bet login around the city is also recovering well，And this is closely related to complete transportation lines。

Judging from the ranking of tourist receptions during National Day，The top provinces，On the one hand, most provinces have enough population to support intra-provincial 188bet login，On the other hand，There are quite complete transportation lines，Cities and cities、City and Countryside、Transfer between attractions does not require a lot of effort，You can easily take a short trip around the area，At the same time，Due to the relatively complete development of 188bet login resources，Even a trip around the area will not be boring，Promoting the willingness of tourists from this province and even neighboring provinces to travel to become a reality。

In comparison，Although the Northwest covers a large area，But due to the limitations of the natural environment，Local residents are only one-fourth of the national population，It is difficult to rely on local residents to support the high 188bet login consumption in the northwest，Not convenient transportation，Currently, we mainly rely on chartered cars to travel，Makes it difficult for “go whenever you want” peripheral tours to work。

③Marketing and promotion of experience economy

If the northwest region is still stuck in the "ticket economy" stage of "supporting the mountain and eating the mountain"，The old 188bet login provinces have already embarked on the "experience economy"，Based on the development of scenic spots，Create 188bet login products that meet the characteristics of scenic spots and tourist needs，And conduct marketing and promotion of products。

Take Jiangsu as an example，Has the most 5A scenic spots in the country，National Day 188bet login revenue has topped the list in the past two years。However，Scenic spots alone are not enough to attract tourists year after year，Many scenic spots that have been launched in a hurry can only be "visited here"，Not even that impressive，No need to expect tourists to spend money。Jiangsu Provincial Department of Culture and 188bet login on the eve of the festival，Launching 10 canal-themed boutique routes、50 quality rural 188bet login routes，Provides diverse choices for tourists，In addition，Newly announced 30 provincial-level nighttime cultural 188bet login consumption clusters provide tourists with a wealth of nighttime consumption venues，It also extends the cultural 188bet login consumption chain。

Visible，Only promote high-quality 188bet login products，Only to satisfy the discerning appetites of young people who have seen the world，Let them open their wallets willingly，And become a part of the promotion。

04Four directions for northwest 188bet login to bid farewell to its “false reputation”

There is a gap between the northwest 188bet login market and those established 188bet login provinces，It is an indisputable fact，However，If we talk about growth rate，We can see the amazing development momentum in the northwest region。Analysts from the 21st Century Economic Research Institute conducted statistics on major tourist cities in the west and found that，Visitors from the West from 2010 to 2018、The growth rate of 188bet login revenue is higher than that of eastern coastal cities，Take Xi’an as an example，The cumulative growth rate of total tourists and total 188bet login revenue from 2010 to 2018 was 69% and 160% respectively。

However，As mentioned above，Today’s craze for northwest 188bet login，A large part of the reason is caused by the "internal circulation" and the return of outbound tourists，Compared with established tourist provinces，The northwest province is still in its infancy in all aspects，The image of “Internet celebrity” puts a dreamy filter on Northwest 188bet login，And behind the online popularity，Hiding various offline deficiencies。Many practitioners are worried，After outbound travel resumes，Can northwest 188bet login continue?，What to do in the northwest provinces，It is to face the gap，Really get out of the "friend zone"，The following directions，Extracted from the successes and difficulties in the development of a strong 188bet login province，Maybe we can learn a thing or two。

① Change the traditional 188bet login agency pick-up mode

In fact，With the rich 188bet login resources in the northwest region，The vastness of the territory，We should be able to accommodate far more passengers than we currently have，However, due to the scattered distribution of scenic spots in the northwest region，Weak accessibility，Even if it is a self-driving trip，It also requires hundreds or even thousands of kilometers，You may only be able to visit 1-2 attractions in one day。Meanwhile，Hotels and other facilities in the western region are not as concentrated as in the eastern region，Whether traveling or accommodation，Tourists rely more heavily on travel agencies，This will exclude some individual tourists who are accustomed to traveling independently。

It can be said，The reception capacity of the destination is severely hampered by traffic，Where is the transportation infrastructure layout?，Where there are opportunities for development of 188bet login，In recent years，High-speed rail、Airport routes are more densely distributed in the west，Tourists traveling more conveniently，But there are transportation problems between attractions，Not yet resolved。Compared to other areas，Northwestern region for self-driving travel、RV travel has more urgent needs。

② Improve the quality of 188bet login practitioners

In a period when 188bet login development was not complete，The uneven quality of 188bet login practitioners is a common problem in almost every destination，Even the current established 188bet login province is no exception，For example, Yunnan、Hainan，All have been renovated many times，Only gradually took off the cheating、Low price group and other tags。Some time ago，Dunhuang’s “trap public toilet” caused public controversy，The local government immediately launched a 40-day crackdown on the 188bet login industry，We will also explore the establishment of 188bet login employee information database and employee electronic files，Training and testing evaluation of professional qualities and basic etiquette for employees。

Quality of 188bet login practitioners，Represents the image of the destination，To a large extent, it determines tourists’ experience and evaluation of the destination，Once negative appears，Eliminate its impact，Changing tourists’ concepts，The local area needs to make greater efforts，Especially in the Internet era，The loss of the scenic spot may not be a repeat customer，But a large number of potential tourists，Therefore，For the developing northwest 188bet login，Improving the quality of practitioners，vital。

③ From sightseeing to cultural 188bet login experience

The northwest has many advantageous resources，But the number of high-quality scenic spots that have been developed does not match the resources it has，Especially the non-renewable nature、Cultural 188bet login Resources，The reception capacity is limited，Only rely on ticket revenue from a few scenic spots，Naturally, it is impossible for the northwest provinces to match the established 188bet login provinces in terms of 188bet login revenue，Cultural 188bet login experience may be a direction worth focusing on in the northwest region。

On the one hand，Can rely on infrastructure、Development of 188bet login，Attract more capital to “go westward” with cultural 188bet login projects，On the other hand，You can create experience products and projects with local characteristics。According to Ctrip data，Luxury desert tents in the five northwest provinces、The search popularity of high-end consumer goods such as B&B hotels is rising rapidly，And stargazing in the desert、Experiences such as crossing the Yellow River on a sheepskin raft，Even more unique。In comparison，Riding a camel、Sandboarding and other experiences，lacks real creativity，Just a "Shazhou Night Market"，It is also difficult for tourists to feel the food culture of the northwest。In addition，As many tourists said，“The most beautiful scenery in the northwest is on the road”，The northwest region can also take advantage of self-driving travel，Create a self-driving travel product comparable to the “US West Coast self-driving route”，Connecting the cultures in the Grand Circle、Natural attractions，And complete the line matching，For example, RV campground、Motel、Highway service area, etc.，Maximize the experience，Let 188bet login consumption become natural。

④ 188bet login and creative products and IP creation

The long cultural history and magnificent natural scenery of the northwest provinces，so that there is no shortage of nutrients for creating cultural and creative products，In the current era of integration of culture and 188bet login，High-quality cultural and creative products are an important part of creating a destination image。In the northwest，Dunhuang Museum、Gansu Provincial Museum has launched corresponding cultural and creative products，From the perspective of product style，Not weaker than the Forbidden City Cultural and Creative Industries，However, due to the lack of real cultural 188bet login promotion and IP creation in the entire northwest 188bet login industry，Making cultural and creative products blurred，Cultural and creative products except museums，The “Terracotta Warriors”, “Luminous Cups” and “Jade” all over the streets have failed to live up to the cultural connotation of this land。

Current Northwest 188bet login，Among culture and 188bet login，There is a hint of fragmentation，Just like Beijing’s label is Tiananmen、Great Wall，Zhejiang is the West Lake in Hangzhou，Tibet is the Potala Palace，There are too many points that can be labeled in the northwest province，Silk Road、Flying Mural、Desert、Salt Lake、Yadang landform...but in real 188bet login promotion，Often lacks focus，Just a quick taste，Eager to show off throughout the entire tour route，But it neglects to show the deep culture-and this is for those tourists who come to the northwest，On the contrary, it is more important。

In summary，Back to the original question，Why northwest 188bet login is so popular，But the 188bet login income is not satisfactory？It’s not that consumers don’t want to consume，But the destination has not yet created consumption opportunities。But it is undeniable，Facing this destination, the potential is no less than that of an established tourist province，Change、Dimension Upgrade、Reshaping is the most important thing we should do now。

*Source 188bet login: WeChat public account “Space Secret Detective” (ID: MESPACE007)，Author: Xu 188bet login，Original title: "The northwest 188bet login that is “unworthy of its reputation”?》.