Because this industry is too saturated，Too many obstacles and difficult to profit from。In comparison, developing web pages is much easier。》

This is the reason why my friend’s company no longer develops native apps - it is much easier to start a business on the web。How could this happen？The browser-based web ecosystem has been around for over 20 years，The App system only exists in the world & nbsp;6 years。It’s safe to say，This is not because there are fewer websites than apps 。

The word "saturation" comes to my mind。If you still remember high school chemistry，You should know that saturation is a state in which new substances can no longer be dissolved。For example，You keep adding salt to the water while stirring，Until the solution is saturated。If you continue to add salt to the water，No matter how hard and fast you stir，The salt will sink to the bottom of the cup。Because at some point，Enough salt has been dissolved in the water。

Why mobile apps are becoming saturated，Mobile web pages can still absorb new websites？For this phenomenon，What measures can we take？

188bet app

We established an app deep linking standard on Branch，These App developers are very helpful。500 million people connect to thousands of apps through the Branch network every day。

I ranked the top 1000 non-game apps in the iOS App Store by relative traffic，As you can see from this picture, the results are very shocking。

We can find out，There is a huge difference between the tenth-ranked Skype and the first-ranked 188bet online sports betting Facebook。And Pixable, ranked 1000, only accounts for 0 of Facebook.2%。

In the past four weeks，45,000 new apps submitted to the Apple Store。It can be said，The probability of them entering the top 1000 is almost 0；Even if they crack the top 1000，Such a little traffic is unlikely to help them achieve any success。

It’s even harder to make a profit，Because these apps also need to pay rent and operating fees。A study by Active found，The top 20 APPs only account for 0 of the total APPs.005%，But made 60% of the profits。

This relationship is called a power law in mathematics，The power law can describe the 80/20 rule (80% of the value is in the hands of 20% of the people)。To put it more bluntly，Power law can explain why the value of the App system is concentrated in a small number of Apps。

App system is very consistent with power law distribution，The download volume and value of the entire system are concentrated in the top few Apps。And not the same ratio as 80/20。0.01% of apps control more than 99% of the value。We can call it App Store 99/0.01 Law。

Back in 2008，The number of mobile applications has reached 1000。The app store is already saturated at this time。

Source of the dilemma: New Apps are difficult to discover by users

Why the power law of app ecosystems is so cruel？Why are user visits so concentrated？Let’s see how mobile product consumers decide whether to adopt an App。

You can only find apps you already know

First，The first step in using an app is for users to discover potential new applications，This is by far the most challenging problem developers face。There are currently two main solutions: 1. Paid Promotion ，This method is already controlled by Facebook； 2. App Store 。However，The biggest problem is that these two methods only apply to already well-known APPs。

Paid promotions are difficult to maintain for most apps，Because the installation fee has increased to 4 in recent months.$14。There are only a handful of apps that can afford such a huge fee。This means that paid promotions only apply to a small number of high-profit apps，Not possible for most apps。

The second approach is the structure and layout of the app store。Unless you know the name of the app you are looking for，Otherwise the search function is useless，So looking for new & nbsp;App has only two ways out: homepage and ranking list。Homepage is reserved for some special apps，For example, with Apple、Google related APP，There are also some concentrated recommendations for apps that are not known to the public but are highly recommended。

Ranking is the biggest promoter of power law，Because it will make the top apps more popular。Once you enter the top six overall rankings or the top six category rankings，Then you will always survive in the App ecosystem。The ranking will continuously push you to new users，Because the basic way for new users to obtain new applications is through rankings，You will maintain your leading position in the continuous cycle。As you can see from the picture on the left, four of the top six apps are household names，The other two are games。So it is extremely difficult to get into the list。

Some smart dealers even spend money to "brush the rankings" - buying fake downloads overseas，It only takes a short time to get your app to the top of the category rankings。Once on the list，You no longer need to "brush the rankings"，Because your App will always be at the top。This is not a disgusting method，But it illustrates the current survival situation of the App in some aspects。

Why don’t users download your App?

Although someone discovered your App，There are still many factors that may prevent your app from being adopted，For example, steps to install and configure the App。

The interface of the app store is very small，But it is directly related to whether users will download and install your APP。Open interface，You can see the user ratings in the upper middle part。Based on incomplete survey results，Those who have the energy to review and rate most apps are not very knowledgeable about apps。Unless you regularly moderate comments，Otherwise your app is likely to be 2 or 3 stars。There is nothing worse than a low score。

Secondly，If 188bet sports betting app download you have tried your best to get a 4-star rating，The next thing you have to do is use the title、Screenshots and descriptions to attract users to download。Because this is not dynamically variable，You must make the most attractive interface。To attract attention，Many developers are racking their brains，For example, capitalize each letter or highlight。

Precious storage space

The final deciding factor is whether users are willing to give up their valuable storage space to your app 。Everyone’s mobile phone storage space is not enough，If your app takes up a lot of storage space，The user cannot even install it。

To make matters worse, mobile phone manufacturers will also use mobile phone storage space to make extra profits。The capacity of solid state drives is growing very rapidly，The computer market has reached the TB level，But the standard configuration of iPhone is still the same as a few years ago, 16GB。Apple makes a lot of money on phone storage。If you want to upgrade your phone to 64GB，You’ll spend $2 per GB，The price of SSD on the market is 0 per GB.$4。

In case of limited space，Users are forced to choose between their beloved photo collections and a new app。

Breaking the power law of APP

Due to the current situation，More and more developers are leaving the App market to find another fertile ground。Can we solve this problem？

A more optimized way to discover apps

The first problem to be solved is how to discover APP.

I propose an algorithm similar to Hacker News and Reddit to calculate app store rankings。Use this method，With App  Existence time becomes longer，Its ranking will gradually decrease。Once the App is updated，Then its existence time will be updated accordingly。At the same time, the number of downloads of the App also determines its ranking，Over time，A well-known app will see a corresponding decrease in downloads，It will gradually withdraw from the list。

The advantage of doing this is to allow apps with relatively small total adoption  Can appear on the leaderboard，Get more downloads when they are introduced to new 188bet sports betting app download users。This way，Those Apps that will never appear on the rankings  Only then can you get ahead.

App cache cleaning and release of mobile phone storage space

The second problem to be solved is access.

With the increasing number of Apps，App has become a part of life。What users really care about is the content of the app rather than the fancy appearance。We need new ways to get native apps，Requires smooth conversion between APP and APP，Need to break down barriers to APP usage。

Let’s see how the web app does it。The process of getting the content you are interested in on the web is completely seamless。A user may visit 30 to 40 web pages a day，Every link process is completed in the blink of an eye。The web APP is very convenient to access，Because this system is designed to deal with temporary access and browsing。

What if Android and Apple systems also adopt similar access methods as browsers？Once a user shows “intent” to acquire an app，It will download and open the App immediately，without accessing the app store。If this APP has been relegated to limbo recently，Then the operating system will automatically clean up related files，Make room for new apps。

The definition of "intention" is diverse。For example，The user clicked an app link on Twitter - currently this link will open the App Store。Clicking a link may be an expression of the user's "intention"，This app should start downloading automatically，And the content pops up，If technology allowed the whole process would only take a few seconds。

One point to emphasize is，You need to obtain authorization from the browser's authorized domain before downloading the App。This is part of the approval process during the app development phase，Ensures app quality while preventing app fraud。If the user clicks a link in the authorized domain，The download progress will be displayed in full screen on the screen，Until the download is complete and its contents are displayed。This is very similar to early flash-based applications on the web。

Things that must be done

Last，The fate of the App is in the hands 188bet app of the R&D platform，Because the platform determines the entire implementation process，For example, how the App was discovered、Ranked。The developers have made a lot of efforts，As users all we have to do is voice our concerns，Promote App Development。If we do nothing，Then the App market will stagnate，Developers have to turn to other development platforms。