Various data reports released by major data monitoring agencies from time to time，has been receiving the attention of many Internet and related industries，Technical writers also like to use these third-party data for example analysis，I am no exception。In this week，Analysys Think Tank released the "Top 500 Mobile APP Rankings for October 2015"，For this ranking that will be released every month，I will pay attention after it is released，Let’s understand the basic ecology of various mobile APPs。And comprehensive comparison with other third-party data。

As the number of attention to this list increases，After analyzing and comparing the data，I have more and more questions。Because this embarrassing situation often occurs in the list: not only are there large discrepancies and conflicts in the data statistics given by different monitoring agencies，Even if it is data in a ranking list，There are many issues worthy of discussion，It’s becoming increasingly difficult to convince people，There are even some very obvious flaws。This is not just a problem that only exists for Yiguan，Other major statistical agencies have similar situations。Even appears more and more frequently，This time it makes people feel，As the most popular rankings in current data monitoring，It seems that it is increasingly deviating from the objective and impartial nature of statistics，Departed from the original intention of publishing data。

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With the rise of the Internet，While creating countless innovative enterprises，It also allows data monitoring agencies to rely on Internet business to prosper。These rankings also bring considerable influence to data monitoring agencies。But with the emergence of various rankings in the technology circle，The problem of homogeneity is becoming more and more serious，Same product，In different agency statistics，They are all very different，The gap is huge，It’s really hard to know which list to believe。

The proliferation of various rankings，Not 188bet Online Sports Betting and Casino just an overdraft of the influence of the entire industry，For corporate brands，It is an unspeakable harm。For example, in August，Take Wacai, which was rated the “highest” in terms of user stickiness for its “Lifestyle Financial Management Mobile App” in the iResearch report as an example，Its monthly coverage ranks second with 14.44 million people；However, in Analysys’ August report，Its core monthly active users who open more than 4 times a month are only 104.20,000 ranked third，The difference between the monthly coverage number and the monthly core active number is about 14 times，Only 40% of the first place。Big difference，Stunning，This makes this product have to face the suspicion of fraud or decline。And this kind of data conflict has been appearing in various rankings，Earlier，Compare the survey data of two research institutions of iResearch，In the past, the market share of Yahoo in China even differed by more than 4 times。Conflict of this difference，Almost completely lost the level that a professional industry should have。Some people often sigh because of data problems，So many different lists，Who do we believe？

However，No matter who you believe，Brands have become victims。Needless to say because it is ranked low，Bad impact on the brand，Even if it ranks high，Everyone will directly doubt whether you have cheated on the rankings，Let the brand fall into a vicious cycle。This reminds me of the popular drama "Langya Bang"，Hypothesis，The reason why Mei Changsu is famous in the capital，Mostly because the Langya List produced by Langya Pavilion is uniquely authoritative，If there are various versions of Langya Bang everywhere in the world，Each list has a different Mei Changsu，Then ranking first has no meaning，It will be impossible for Mei Changsu to establish his own brand of Qilin Talent，How to stir up the storm？

The data of consulting agencies are frequently questioned, and the credibility of the industry needs to be improved

As a well-known statistical monitoring organization in the industry，In the "Top 500 Mobile APP Rankings for October 2015" released by Analysys Think Tank，Same as previous issues，There are still a few things that make people confused，Especially for Didi Taxi’s ranking，Reduced to the same level as Mogu Street and Chuchu Street，Ranked 99th，And the one in front of him，There is a magic tool for watching movies、Tencent Battery Manager、Zhuoyi、Lingxi Voice and other less well-known products。As the most popular O2O application nowadays，In 188bet app download the last month，Didi fell out of the top 100，This is incredible。However，The most exaggerated thing is，Kuaiti, which was also on par with Didi in the taxi-hailing market, did not even make it into the top 500。Even if Didi Kuaidi merges，But it’s not so fast that it will decline to this point？And in this top 500 list，Some apps that you have never even heard of have dominated the list for a long time，So the accuracy of the list has to be doubted。

Part of the mobile APP rankings announced by Analysys

Other than that，Both fashion e-commerce，Both Mogu Street and Chu Chu Street are clearly ranked higher than the beautiful ones，In September, Meilishuo dropped to around 150。Meilishuo is an application APP with many entrances such as WeChat QQ，The effect of spending a lot of money to win the male title in October，Still the same as September，Although it has increased，But it is still far behind，Hovering at 119th。But，Use Baidu index to search for the keywords Chu Chu Street and Meili Shuo，The search volume of the two is completely opposite to the ranking of the list，Because from the overall search index，Meilishuo’s keyword index is exactly double that of Chuchu Street。Meipai and Meituan Takeout, two currently popular apps, ranked 149 and 151 respectively，Not even beautiful，It’s even more surprising。

As a third-party monitoring data platform，The problem of Analysys actually reflects the microcosm of the entire statistics industry。As a representative organization of the industry，In fact, doubts about the data of Analysys Think Tank have never stopped。According to the Internet search:

2005，Analysys Think Tank released the "C2C Market Data Monitoring for the Third Quarter of 2005" report，In this report，Taobao accounts for 57.10% market share，ebay with 34.But eBay said，But eBay said，It did not announce anything about registered users after the first quarter of the year、Total transaction data and other data，Publicly questioning the accuracy and investigation methods of Analysys data reports。

2007，Analysys and iResearch clash over China’s search engine market share，Both are well-known third-party data analysis institutions in China，But in terms of search engine market share，Baidu market share，Analysys is nearly 10 percentage points lower than iResearch，Yahoo surged 4 times。

2010，The relevant person in charge of Kingdee Youshang.com publicly expressed doubts about UFIDA’s manipulation of Analysys data。Just because UFIDA Weiku suddenly released news，Claims that according to the latest "2010 Q2 188bet app SaaS Market Monitor" by Analysys Think Tank，UFIDA “leads the gains”，Kingdee Youshang.com, which has always been the leader in the industry, retreated to second place。

2011，iResearch and Analysys have released Q3 reports on the B2B industry，But regardless of market size，Still in market share，There are huge differences in the data of both parties，Yi Guan was even accused of lying。

2012，UC Youshi questioned the "2012 China Mobile Browser Market Annual Internet Degree Comprehensive Report" released by Analysys Think Tank，Called it fabricated data。This report ranks mobile QQ browser market share first，UC Browser ranked second。This report was announced at Tencent’s press conference，The data and conclusions in the report were quoted by many well-known media after the press conference。

2013，Analysys Think Tank released two data reports: "Number of people covered by China's mobile browsers in July 2013" and "Time spent using China's mobile browsers in July 2013"，Mobile QQ browser surpasses UC browser to rank first，This report also caused UC Browser to strongly question the Analysys report。

Early 2015，Analysys Think Tank released the "2014 Q4 Mobile Game Operation Platform Monitoring Report"。360、 九游、Xiaomi、Baidu is currently recognized as the four major channels for Android games，Each has its own merits，Equally equal，Analysys makes Baidu’s data account for half of the entire market，Causing a lot of doubts。

The highly questionable path of Analysys Think Tank also represents the current status of the entire data monitoring industry。There are countless third-party consulting agencies that have also been questioned because of the unconvincing data，Like the data rankings released by Analysys Think Tank that are inconsistent with reality or even inconsistent，Almost completely destroyed the credibility of the entire industry。

The comparison mentality among companies makes the rankings become a marketing tool

In fact, the reason why there are endless rankings in the technology circle，Except for third-party monitoring agencies to expand their influence and monetize，The competitive mentality among enterprises also played a vital role in promoting it。Even though there are obvious problems in various rankings，There are still people flocking to it，Some companies even try to attract attention，Simply let the statistical agency speak for you，Those with small market share，Help me exaggerate，Those with a large market share，Continue to exaggerate for me，No regard for the authenticity of the data，Just to add more jokes。188bet app In addition, there are so many rankings of various armchair reports in the technology circle，It has completely plunged the entire industry into a vicious cycle。As a well-known third-party data analysis agency in China，It is reported，Analysys Think Tank and iResearch cite their data analysis in nearly 10,000 domestic and overseas news reports every year，Hundreds of companies quote their data analysis in IPO reports，This makes third-party data analysis reports gradually become a public relations propaganda content that all walks of life pay more and more attention to.，Various rankings have become marketing tools。And these data institutions also benefit from this commercialization，Obtained gray benefits other than influence，No wonder some people say，The ranking list is one of the most successful models in the history of domestic marketing。

Actually，For statistical agencies，There is nothing wrong with commercialization，But once the basic principle of fairness and objectivity is lost，Lost persuasiveness，Such research reports can only be reduced to publicity materials and jokes for giant public relations，Instead of truly valuable data analysis，I’m afraid things will continue like this，The credibility of third-party research institutions，will be lost，Very detrimental to the development of the entire research industry。Like the mobile APP ranking list released by Analysys Think Tank，Actually in July，It only ranked in the TOP200，The change to TOP500 is only a matter of recent issues，The reason why Analysys Think Tank expanded its rankings by 300，The marketing meaning is self-explanatory。

At the same time，Analysys is a data monitoring agency，While launching the analysis report，A variety of personalized data customized reporting services have also been launched，For example, at the bottom of each issue of the list, it will be indicated that the data reference comes from its affiliated Analysys Qianfan，And this Analysys Qianfan is a paid data service product，It is said to be for clients to quote Analysys report data in subsequent market public relations activities。It is precisely because of this，The data reports of Analysys Think Tank have been repeatedly questioned，Because the rankings have become more and more full of marketing meaning。Related market data reports released by third-party data agencies，Should have gone through comprehensive data analysis，Serves as an objective reference，Even has the value of decision-making，But for now，More rankings actually have a strong commercial purpose for marketing。

In short, both enterprises and statistical institutions should resist the trend of comparison and fraud

At the same time，For Internet companies，The existence of rankings must have its rationale，But this rationality is based on the true manifestation of strength。In the business society，Everyone advocates natural selection，But，Even though “natural selection” is an iron law of business，It cannot be determined by comparison and ranking。A reasonable business society，Especially in the technology circle，Some competition should be restricted，Some competitions should not be promoted，Fake for the sake of ranking comparison，It’s just self-deception，In the end, they can only merge with each other。Want to succeed，You still have to rely on your true strength。

As an independent third-party data analysis and research organization，How to maintain the persuasiveness of the data provided in today’s competitive market？This has always been a question worthy of reflection。At the same time，How not to be driven by profit，Provide more valuable real data for various industries in the market，Is the basis for whether data monitoring organizations can generate value。Only those who are not afraid of hardships and temptations of various interests，Stick to your heart，Only in order to reshape the credibility of the industry，Make the increasingly outrageous rankings in the technology circle more reliable。