End of 2015，Here comes the big news in China’s tourism industry，The National Tourism Administration Data Center was established on December 3rd。Although the media reported this matter relatively low-key，But，Nothing can hide the light of news that penetrates history。This kind of news light reflects the technical logic of the director of the National Tourism Administration。

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At the National Tourism Work Conference in January 2015，Li Jinzao said something: There is a popular saying，Said "China has a huge tourism trade deficit"，Said “my country’s tourism trade deficit was US$73 billion in 2013，Tourism trade deficit exceeded US$100 billion in 2014，Nearly 50 times growth in 5 years，my country has become the country with the largest tourism services trade deficit in the world。” However, this is actually a misleading statement. First，Outbound tourism expenditure and inbound tourism income，Not the same statistical caliber currently，Not comparable，188bet app It cannot be simply subtracted，Just like subtracting a chair from a cup，Made common sense statistical analysis errors。

End of 2015，That is December 3rd，Li Jinzao did something again，Unveiling the National Tourism Administration Data Center。

The distance between a paragraph and an event is only more than 10 months，These more than 10 months，Li Jinzao responded to his criticism of tourism statistics at the National Tourism Work Conference with the establishment of the "National Tourism Administration Data Center"。The establishment of the National Tourism Administration Data Center has achieved three fundamental changes in China’s tourism statistics。

1、Fundamentally end the backward history of China’s tourism statistics system；

2、Fundamentally change the pattern in which tourism statistics seriously lag behind the national tourism development strategy；

3、Fundamentally end the history of my country’s tourism statistics failing to be in line with international standards。

More than 10 months，It can be seen that China’s tourism has achieved a new improvement in administrative efficiency。This new improvement is a testimony to the gradual improvement of China’s tourism administrative ecology，It is also the embodiment of Li Jinzao’s scholarly style and hard work spirit。

Two shortcomings in China’s tourism development

Without a doubt，In contrast to the extraordinary development trend of China’s tourism industry，They are two shortcomings in China’s tourism statistics and China’s tourism theory research。

At the National Tourism Work Conference in January this year，Li Jinzao criticized the lag in tourism statistics，Also criticized the lag in theoretical research on tourism in China。

1. How to make up for the shortcomings in China’s tourism theoretical research

August this year，In order to implement the national tourism “515 strategy”，Improving the decision-making consultation system for tourism development，188bet app download China Tourism Think Tank was established in Beijing，And held the first consultation meeting。

October this year，The National Tourism Administration hosted the "Inauguration Conference and First Consultation Meeting of the China Tourism Reform and Development Advisory Committee" in Zhuhai, Guangdong。

Whether it is 188bet app download China Tourism Think Tank，Or China Tourism Reform and Development Advisory Committee，All have one common characteristic，All its members are from colleges and universities、Social science research institution、Tourism Research Unit、Media、Tourism Enterprise，There are also some officials，But only if these officials no longer hold relevant positions in the Tourism Bureau。The reason for this choice，It is to maintain the neutrality of these two think tanks、Objective，Only with neutrality、Objective stance，In order to ensure the fairness and impartiality of think tank decision-making。It is worth mentioning，Many members of these two think tanks have cross-border backgrounds，Talents with this kind of cross-border background are also in line with the talent demand characteristics of China’s tourism industry。After all，For China tourism，This is an era full of changes，Change comes from cross-border。

2. How to make up for the shortcomings of China’s tourism statistics

Completing the shortcomings of China’s tourism statistics requires simultaneous institutional reform and technological change，Under China’s huge administrative system，System reform must be slow and gradual，At this time，Only technological change has the conditions to advance bravely。So，History has placed the fulcrum of China’s tourism statistics reform on big data。

From the perspective of weather，In September this year, the State Council recently issued the "Action Outline to Promote the Development of Big Data"，System deployment big 188bet online sports betting data development work。

From the geographical point of view，Big data applications are already in full swing，Continuously break through institutional constraints with its own technical strength。

From the perspective of people and people，The Chinese tourism industry under the leadership of Li Jinzao has also achieved a fundamental improvement in the administrative ecology。

day time、Convenient location、Herenhe gave birth to the establishment of the National Tourism Administration Data Center。Complete the statistical shortcomings of China’s tourism development from a technical perspective。

Technological logic changes tourism

Of course，From a more macro level，The National Tourism Administration Data Center also injects strong technical logic into China’s tourism industry。Long time，China’s tourism industry has taken many detours in the logic of patting one’s head on the head，Especially in the tourism planning community，Various head-turning tourism plans have caused irreparable losses to China’s tourism development。There are planners who pat their heads、Official、Businessman。Planner slaps his head，To save costs，Get your money back as soon as possible；Official slaps his head，In order to achieve political achievements in a short period of time；Businessman slaps his head，It’s to enclose land and make money，Then slap your butt, roll up your money and leave。This kind of logic has led to the failure of many tourism projects。

According to incomplete statistics from the National Tourism Resources Development Department，my country’s theme parks are growing at a rate of one level every three years，From more than 30 at the end of 1989，1730 by the end of 1996，Now more than 2500。However，These theme parks are seriously lacking in content innovation and equipment updates，In the proportion of types of revenue sources in these theme parks，More 188bet app than 80% of revenue comes from tickets，No innovation-driven diversified profit model has been established at all。The deepest reason behind this，It is the lack of technical logic of developers。

Future，The development of China’s tourism industry must follow strict technical logic，Only this，In order to prevent the development of the tourism industry from suffering a major shock。

In this sense，The establishment of the National Tourism Administration Data Center is of great significance，Not only changed the history of Chinese tourism statistics，It will also affect the logic of China’s tourism development，Let tourism decisions be supported by scientific data，Let tourism investment have strict data justification，Let tourism consumption have systematic data accumulation，Let tourism research have rich data resources，Let tourism diplomacy have standard data integration。

*Author: Zhang Dongping；Vice President of the Landscape Tourism Research Institute，Zhihui travel expert author。Has nearly ten years of experience in the media industry。Served as the planner and writer of the "Art Legend" column of Shanghai Arts and Humanities Channel、Planning and writing for Beijing TV Station's "Documentary" column。Transferred to the urban planning and tourism planning industry in recent years，Participated in projects such as "Research on the Impact of the Opening of the Beijing-Shanghai High-Speed ​​Railway on Beijing's Cultural Industry" and "China Liangdu Medium and Long-term Brand Development Plan"。