What to do in important scenes?Motive、Ability、One of the three elements of 188bet app cannot be missing

Industrial Investment Author of 188bet app article: You Wenwen 2015-12-10
188bet app experience design is booming,More and more product design and development colleagues recognize the design and development needs of a product,It should not be piled up by complicated functional features,But the core value 188bet app scenario should be the basis for thinking,Formed by effectively combining the functional features provided by the product。

I wrote an article today,Hope it can help answer 188bet app question from one dimension。

Three elements of 188bet app behavior analysis

188bet app experience design is booming,More and more product design and development colleagues recognize the design and development needs of a product,It should not be piled up by complicated functional features,But the core value 188bet app scenario should be the basis for thinking,Formed by effectively combining the functional features provided by the product。This is a good thing,When we do product demand analysis,What you see is no longer just a spreadsheet with hundreds or thousands of functions,Also has a distinct Persona and a real Scenario,Make product design more effective and targeted。

dig deeper,From the perspective of thinking about core value 188bet app scenarios,There are still many points that can be expanded。The active and abundant thinking from various points has enabled many excellent designers and product managers to form their own unique but certain common product design concepts,This is also a necessary process for advanced product design。

Recently read a paper by BJFogg,A Behavior Model for Persuasive Design,I think the three elements of 188bet app behavior analysis mentioned in the paper are very basic and interesting,Can be used as an input for core value 188bet app scenario analysis,So record it today,And make some superficial thoughts and summaries of your own。:)

188bet app paper presents a new model for understanding human behavior. In 188bet app model, behavior is a product of three factors: motivation, ability, and triggers… for a person to perform a target behavior, he or she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three factors must occur at the same moment, else the behavior will not happen.

The above is the abstract of the paper,The author describes that he built a new model for understanding 188bet app behavior,In this model,188bet app behavior is driven by motivation、Ability、The product of the combination of three trigger points。The 188bet app wants to complete a target task,You must also have: sufficient motivation,Ability to perform task operations,Trigger point。

The author expressed this model in a simple schematic diagram,The vertical axis is motivation,The horizontal axis is ability,When motivation and ability are high enough (upper right corner of the picture),There are trigger points at the same time,The 188bet app will operate the task。

Let’s briefly describe the three factors of the model.

1.Motive

What is the 188bet app’s motivation for doing something?Do you have this wish?This factor is very easy to understand。

For example, grabbing train tickets during the Spring Festival,188bet app scenario for working in other places and wanting to return to your hometown during the Spring Festival while trains can connect the two places,Users have a strong desire to grab train tickets,Motivation。If the 188bet app works in his hometown in this scenario、Not going back to my hometown during the holidays、You can only take a plane back to your hometown,Any change in conditions may cause users to lose the motivation to grab train tickets,Users will no longer be able to grab train tickets。

The author puts forward some motivational thinking dimensions:

Motivator #1: Pleasure / Pain

Motivator #2: Hope / Fear

Motivator #3: Social Acceptance/ Rejection

These dimensions are also easy to understand:

Motive 1,Pleasure/Pain: The most recent feeling is Chrome versus IE,The company Chrome was not working a few days ago,It’s really painful to use IE。

Motive 2,Hope/Fear: Take Zhihu as an example,I hope Zhihu answers the questions because I hope more people can see my thoughts,Get feedback and absorb new knowledge at the same 188bet app;Fear is the worry of forgetting the exciting content after reading a good book,So write it down in the Zhihu column for backup,Remember。

Motive 3,Social recognition/exclusion: For example, most people are willing to share news about exercise and running in their circle of friends,But I won’t share things like alcoholism。

Motivation is the basis of behavior,This is the first point that needs to be considered when doing product design and analyzing 188bet app behavior。

2.188bet app

The ability is also easy to understand。Does the 188bet app have the ability to complete this task,Is an important factor in judging whether the 188bet app will perform this task。

Let’s talk about the example of grabbing train tickets,Motivated 188bet app,There are different abilities to grab train tickets。Only 188bet app who have mastered basic network operation skills can try to purchase tickets online on the 12306 website,Only those who are patient enough can purchase tickets over the phone,Related 188bet app can directly ask relatives and friends to get tickets,Only 188bet app with good eyes and good temper can face the verification picture on 12306。。。

Whether the 188bet app has the ability to complete this task,is the second point in our analysis of 188bet app behavior。

3.188bet app

The trigger point is simpler,It is a reminder mechanism to remind users of such a thing。For example, alarm clock to wake up in the morning,It’s a trigger point;WeChat prompt is also a trigger point。188bet app world,Too many trigger points,How do users respond and how to live and work,In fact, I think about the trigger point combined with the first two factors。As described by the author:

successful triggers have threecharacteristics: First, we notice the 188bet app. Second, we associate the triggerwith a target behavior. Third, the 188bet app happens when we are both motivated and able to perform the behavior.

Effective trigger points have three characteristics,First,188bet app perceives trigger point,Second,Users can combine trigger points with target behaviors,Third,When the trigger point occurs, the 188bet app has both the motivation and ability to complete the target task。

I think the trigger point is a double-edged sword,Good use,188bet app stickiness will be greatly improved,Poor use,Will annoy users。A good trigger point should fully consider the 188bet app’s motivation、Ability、Current environment and other factors。

For example, a website A that sells clothes,The 188bet app downloaded the App of website A on his mobile phone,If this App pops up dozens of reminders a day prompting users to browse the website for clothes,188bet app will crash,Many users may delete the App。If this App is smart (data smart),Found that a 188bet app has searched for leather jackets on the App,Then the App silently records this 188bet app behavior。Consider two scenarios,The first scene is when the 188bet app passes by the entrance of the App’s physical clothing store,App pops up a reminder,“The leather jacket you are interested in is available in the store,New model recommendation!”,The second scene is during the Double 11 promotion,App pops up a reminder,“The leather jackets you viewed are now at 20% off!”,This kind of understanding of users’ trigger points will have a greater chance of improving the 188bet app’s purchase conversion rate,The effect will be better。

Thinking about the use of three elements

Now understand the impact of three factors on 188bet app behavior,So how do we use these three elements in product design?

First step,I think we should try our best to improve the three independent states。

We should deeply understand 188bet app motivations,Through industry analysis、188bet app Testing、Big data analysis、Core 188bet app scenario analysis and other methods to understand the core demands of users,This ensures that we bring the most relevant answers to our users。

At the same time,We should accurately grasp the 188bet app's ability and status when using the product,Put yourself in someone else’s shoes,Gradually deepen,Ensure that every product design step is well-founded,There is no 188bet app operation process imagined by product designers,Step by step。The ability analysis of each type of 188bet app must be accurate,Product design should cover 95% of the main users,At the same time, try our best to take care of the 5% edge users。

Finally we have to use friendly、Gentle trigger point,Although the purpose is to get users to return to the product,Form a long-term habit of using products regularly,But the trigger points should not feel like urging users to use the product,But like a friend reminding them,say,Hey,Friend,It’s time to come back and rock out!Big data analysis at this time、Social motivation、188bet app psychological model analysis will be of great help。

The second step is to use the three flexibly.

The ideal state is of course that all three factors must be excellent,But this is often not the case。Difficulty of 188bet app differentiation,Satisfaction of business demands,Limitations in technical capabilities,Influence of industry conditions, etc.,It will prevent us from achieving excellence in all three factors。

At 188bet app time, we should find the most effective way to improve within limited costs。

For example, a video App,It is difficult to increase the trigger point,Maybe we find that users are disgusted with any prompts that pop up in the video app,Spending time to improve the design of trigger points at this time may have little effect。At this time, focus on the factor of motivation,Give users more reasons to use this product,For example, the paid content of the App is on sale,For example, Game of Thrones is the only app with 4K quality video sources,So that users do not need to receive external trigger points,You can use this video App through instinctive intention。At this time our energy is spent on the factor of motivation,Brings the benefit of 188bet app internal trigger points,Finally won the 188bet app。

Go further,If a product is poor at the beginning,When the three factors are very preliminary,We need a factor to be very bright,Only can you bring 188bet app product。Concentrating energy on a certain factor may significantly improve product competitiveness in the short term。

A less relevant example,If an actor,No particularly outstanding works (the audience’s motivation for him is weak),There is no good brokerage company (the audience learned that he has few channels,It means that the ability to contact the product is weak),But if he posts a lot on Weibo for a long time through certain positive topics、Exposed on the news (large trigger points for a long time),Then 188bet app actor is very likely to become famous,Get more performance opportunities,Get greater material rewards。

Of course,Long term,Make the 188bet app last for a hundred years,Motive、Ability、No trigger point should be missing。:)

Writing here today,I will summarize some practical cases when I have time later,Use these three-factor model to make a match。But I believe everyone has rich product design experience,You should be able to get some thoughts from 188bet app model,Then my purpose of attracting others has been achieved。

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